1. Introduction & Summary

2. The Problem

3. Target Market

4. Solution

5. Products/Services

6. Traction

7. Marketing & Sales

8. Competition

9. Tokenomics

10. Team

11. Legal

12. Financials

13. Investment & Funding

W E L C O M E

Lightpaper 2.0

Website

RST Explainer Article

Tokenomics

Yarloo is an ambitious take on the world of gaming utilizing acombination of NFT, DeFi, and our very own RST (Revenue SharingToken, a special smart contract that distributes 30% of our net profitsacross “pillars” that support the market value of our $YARL tokens)system to bring our users a grand experience never utilized before.

We achieve this by bringing together a powerful ecosystem that involvesP2E NFT gaming in ways that keep the userbase invested for longdurations, ensuring a healthy amount of traffic and volume that keepsour games alive for as long as we can maintain them thanks to theformulas we’ve devised, such as seasonal content and large patches thatadd new card packs, gameplay mechanics, and quality of lifeimprovements to keep players invested consistently.

Moreover, Yarloo seeks to empower crypto projects, and attempt toshowcase the efficiency of “giving back as much as you can” to thecommunity to enhance and fortify the market value against marketcorrections or “bearish” sentiments. While utilizing our own RST toachieve this, we also aim to provide other cryptocurrency-basedcompanies with the ability to not only integrate RST into their ecosystem,but by creating them special tournaments in our games dedicated totheir native token to promote its trading volume and cause new pricemovements of the token, which may potentially lead to a considerableincrease in value, and the ability to create their own P2E games throughour very own Forge of Glory, an incubation of sorts for developing cryptogames with great quality.

Our grand vision of the future is one where Yarlooshowcases the efficiency of RST, the power of high qualityNFT games, and enabling startup P2E projects by providingthem with all the tools, strategies and development necessaryto help them reach their goals and deliver a great product totheir respective communities.

This company is the culmination of a large team’sexperience over the past few years, allowing our team tonavigate through its obstacles more easily and identifyingissues quicker than most, allowing us to adapt, improve, andset new milestones whenever necessary, so that we canachieve success.

Many crypto projects show up purely to “ride the waves” orcatch the trends, without prior knowledge, preparation, orexperience. Yarloo’s foundational concept, however, wasprepared back in December of 2020, prior to the gamingNFT boom, and was picked for this time to launch inparticular now that adoption has substantially grown.

The key problem that Yarloo aims to tackle is boredom,awful RNG, lack of regulation, broken promises,irresponsible announcements, and whales obliteratingretail with any price action they cause, as seen during thelatest correction of May 2021.

We believe that the common cycle of “3 bearish years & 1bullish year” is no longer the case, and that a new cycle is onthe horizon, one where each market sentiment is runningon an on-off basis of a few months only, but this also poses agreat problem, one where most retail investors or traderswill easily be wiped out whether because they’reoverexposed, or are treating their crypto investments likestocks, something they’d invest and look at later on withoutfollowing up on any news that might save them from amajor correction.

Retail Investors/Traders lacking the proper knowledge surrounding holding or trading tokens.

Lack of confidence in any “alt” token if BTC’s value drops.

LP Providers pulling liquidity along major corrections, causing even steeper drops in value for tokens.

Many crypto projects not focusing enough on providing for the community the right incentives to keep them holding within the worst market conditions.

CT’s influence being incredibly powerful, with any “bearish” or “doomsday” sentiment from any influencer causing followers to panic-sell.

We analyzed market behavior and ultimately concluded

that the core reason behind retail lack of dominance and

inability to maintain profits most of the time is due to:

As for gaming, we identified the following problems:

Most lack the proper quality to keep users engaged forlonger durations.

Projects that do well tend to die quickly after interest fades.

Lack of seasonal content to maintain continuous enhanceme-nts and additions.

Majority of P2E game projects are “riding the tides” withoutproper planning, leading to catastrophic launches.

Poor utilization of crypto features such as staking, farmingand DeFi elements to give games a tremendous amount ofincentives for users to implement.

Not all NFT games are like that, but unfortunately agreat majority suffers from these issues.

Crypto Gaming Users

Trading Card Games

Staking/High APY Crypto Hunters

P2E Users

Freebie Hunters

NFT Collectors

What they have in common is high financial gains. Getting FIAT users toenjoy Yarloo won’t be an issue, as we’re going to utilize IndaCoin’sVISA/Mastercard integration to allow users to easily purchase $YARLwith FIAT (we’ve already initiated a partnership for one of our companieswith them).

We want Yarloo to appeal to the largest crypto demographic possible,and that can only be done by having something for most people thatthey can enjoy and not worry about, which is why our products andecosystem are designed to serve that purpose. Please refer to theProducts section to see how we’ll provide for this demographic.

Our target demographic is focused on these select groups:

B2C

P2E Gaming Projects

Crypto Projects Seeking Price Action

Underperforming Large Caps (to offer RST integrations)

Businesses are going to be essential to completing our vision, as we’d

like to extend our experience and products to help other companies,

especially up and coming P2E projects, meet their potential and

appeal more to their communities, by giving them the proper tools,

strategies and utility that they require to achieve this.

Yarloo will also be able to provide certain services to businesses as well. Our target demographic in this regard would be:

B2B

Our technical solution is one where we tackle all the problems mentioned

above with one robust ecosystem that has many things to offer our users.

Here’s how we plan to achieve this:

A special system, known as Revenue Sharing Token, or RST, based on asmart contract, that sends 30% of Yarloo’s gross revenue to the followingaspects:

1. Investors (seed): 30%2. Holders: 25%3. Buyback: 20%4. LP Providers: 15%5. Rewards Pool: 10%

The purpose of this formula is to address each element by providingextra reasons and incentive for our users to hold $YARL and not easily sellor let go of their holds, and also ensuring that our trade volume andliquidity remain high by giving more incentive to LP providers, givingthem extra passive income in addition to DEX fees to make them want toadd even more LP.

The buyback system would constantly increase market value as we’realso burning until 80% of the total supply is gone, with only 5,000,000$YARL are left. (out of 25,000,000). This is the strongest key point we havefor Yarloo’s ecosystem at the moment.

Such as our Crypto Sailors program, giving our users free premium NFTsfor trading, general airdrop rewards, and latest information on ourupdates. Crypto Sailors get a lot of extra perks for every single product werelease, even those we’re currently not planning yet.

Even if a member isn’t a Crypto Sailor, they’ll be able to get certainrewards for holding enough $YARL, allowing them to get extra free spinsin our Wheel of Fortune, in addition to the ability to receive futurediscounts, etc.

The biggest problem with crypto gaming is lack of seasonal updatesand major patches that overhaul or change the entire gamingexperience. If you were to look at Legends of Runeterra, Gwent, or othergames that don’t have any trading cards like Destiny 2, League ofLegends, Warzone, etc, you’d notice that they continuously enhance thegaming experience for their users by ensuring there are enoughactivities for gamers to partake in. GTA V, for example, manages toflawlessly execute this, without seasonal content, just by updating thegeneral environment and activities for their users, having managed tonet at least 4 billion dollars in revenue until now (it’s likely 10 billion atthe time of writing this deck) - we’re not Rockstar Games of course, butwe prove our point.

If we were to look at most P2E or NFT crypto games, we’ll notice acommon trend of low quality characters, sped up developments, and avibe similar to when mobile gaming started for the first time. We callthe current gaming stage in crypto the “Talking Tom” stage - wheregames are following a trend of low quality gameplay, or basic bareminimum quality that allows them to function - not all games in theindustry are like this, but a great majority unfortunately is.

We’re implementing all the proper formulas that successful gamingstudio companies like Bungie, Rockstar Games, CD Projekt Red (exceptCyberpunk, ahem), Rare, and more, have been doing over the years, andwe believe that this is a quality of life change that every crypto gamerwill grow to appreciate.

Yarloo offers its users many ways to generate income, while not askingfor much in return. A user gets to make a considerable amount ofmoney just for creating tournaments on our trading card game, or bycollecting enough cards using our tasks system in the game, thentrading them on NFTShore or through other marketplaces.

Moreover, as mentioned before, Yarloo is an ecosystem, meaning we’regoing to add more elements to fortify our business model and tokenvalue, by presenting consistent upgrades to our trading card game,unveiling our Battleships game where users will be able to customizetheir own ships and build a fleet, enhance their forts, and so muchmore!

Our flagship product, and the cornerstone of ouroperations. Yarloo’s TCG is incredibly unique as it utilizesNFT fusions to give unique passive abilities wheneverusers manage to upgrade their cards.

The way it works is based on PVP (and PVE throughfighting AIs for practice later on) mechanics, by utilizingone’s cards and abilities, per turn, to manage to seizevictory over your opponent. The game operates in 2 ways,one where there’s no financial loss whatsoever, and youfight players purely for fun, and another where you canhave a wager. The wager can be an NFT of value, or aspecified sum of $YARL tokens, and the winner takes all!

Our cards are tiered, and moreover, they have 2 versions,one is called 1.0, and the higher quality version is knownas 2.0 - in order to collect 2.0 cards, you’ll need to gothrough a lot of tasks, collections, and sweat and tears,but it will be worth it, as 2.0 versions of cards have astrong unique passive, and are rare to find and utilize!

The game is taken seriously as a normal game, not just acrypto project, with original soundtracks accompanyingthe experience, mobile versions available, and seasonalchanges where we change the entire theme of the gamedepending on major events like the Lunar New Year,Christmas, Halloween, etc.

Trading Card Game

Our second flagship product, bound for release in 2022 as a

new experience in crypto, Battleships will allow users to create

their own battleships, customize their fleets, forts, ship speed,

cargo hold and so much more, to rule the crypto seas! It will

be one of the most ambitious games in crypto history, and we

plan to showcase more information surrounding it by

December 2021.

Yarloo’s Battleships:

A cool concept that we’re currently developing where we will

release a large amount of variations of NFT ships in 2D and 3D,

potentially with sea shanties accompanying each one,

although the coolest thing about this project is that we also

intend to allow users to customize and create their own NFT

ship collections using rare materials only obtained by staking,

holding, or participating in certain events, giving them the

chance to create rate NFT Ships that they can list on NFTShore

or other marketplaces. This will be a steady and powerful

source of revenue for us. This is a standalone product that will

merge with Battleships once released.

NFT Ship Creator:

Our main minimal viable product, the Wheel of Fortune is a

lootbox-like feature that will allow our users to get a chance at

winning new NFTs, $YARL tokens, and so much more that we’d

add to the loot pool in the future. Spinning the wheel will be free

for the first spin for a number of users, but it’ll have an IP

detection system to prevent abuse (people who might try to

make many addresses for infinite free spins) - extra spins would

cost a fixed rate of at least $50 in YARL tokens, adding extra

utility to our token.

In addition to this, Crypto Sailors get their addresses whitelisted

to automatically receive extra free spins, giving more reason for

our community members to hold enough $YARL to become

part of our special program. The Wheel of Fortune is expected to

release alongside our token listing timeframe.

Wheel of Fortune (MVP):

Our goal is not only to survive market corrections, but also help

other projects do the same, which is why we’re happy to provide

RST smart contract integrations for companies that request it

for a fee dependant on the MC of the project, and it can be free

if the company is a startup with not enough funds.

We’ll also be offering consultations to provide insight on the

proper aspects that other companies should utilize RST for, and

what the appropriate % of their revenue to share with their

community may be, depending on each company’s revenue

stream and annual profit.

RST Integration & Consultation:

Our very own wallet for storing $YARL tokens and staking it, also

one of our MVP products expected to launch alongside the

listing timeframe. The wallet’s use-case initially will be purely for

staking gains and NFT cards, but we have ambitious plans we

plan to reveal in the future for the wallet, depending on how

well and fast we proceed with our remaining products

beforehand.

Yarloo’s Coffers (MVP):

Our own marketplace, set to launch as a cross-chain NFT market

on both Polygon and BSC, while including more networks as

soon as possible with future implementations. The reason why

we’re making our own marketplace instead of utilizing others is

because it serves our ecosystem better, and allows us to directly

list our latest NFT packs on it without having to rely on other

marketplaces and their systems. It's also a fantastic revenue

source for our ecosystem and RST. Our marketplace will take

less fees than Opensea, as we’ll only take 1.5% of each NFT sale

that happens there, while also letting our users freely list their

items on other networks.

NFTShore will also have promotional sections for other

companies that wish to advertise, featured collections

(sponsored ones by others) and more, to fortify it as both a

business generating model and a perfect hub for our

community. Estimated launch of the marketplace is Q4 of 2021.

Until then, we’re going to utilize specific markets to give our

users access to the essential NFT packs to play Yarloo’s TCG.

NFTShore:

An ambitious service we’ll offer to up and coming projects, or

even established ones, that wish to enter the P2E NFT gaming

space. Our YFoG will be utilizing our very own team of AAA-tier

game developers capable of creating some incredibly

interactive, top notch gaming experience in the P2E space.

The success of this service would propel our income

significantly as instead of fixed fees, we’ll instead take a % of

the net revenue of each game we develop for partner

companies we accept. If we were to launch at least 10

successful P2E games from this incubator, the returns would

be significant.

Yarloo’s Forge of Glory:

This is one source of revenue that we intend to utilize for our

tournament rewards in particular. There’s a chance we can use

some of it in our revenue depending on how well performing

the rest of our products are, but if we don’t require to utilize the

revenue generated from our transaction fees, we’ll utilize it as a

P2E reward for our TCG rewards.

$YARL Transaction Fees (0.01%):

Our traction plan to generate revenue as soon as possible is fairly simple. The

best tactic is to tie our success to our community’s, which is exactly how we

built our RST ecosystem, and how we designed our products. The more we

succeed, the more our entire community and holders succeed, ensuring that

all our investors would do everything within their power to organically push

this forward, without us having to do all the heavy lifting on our own.

While it may seem as a weakness from our end to utilize our community

more than pure marketing, it’s actually one of the most efficient marketing

strategies utilized by some of the biggest names in the world, and most

successful startups have reached their success through word of mouth, not

paid marketing.

As traction concentrates on the fastest growth possible right after launch, our

plan to execute this will be to introduce a rewarding, fairly generous affiliate

system for users who refer others, while also striking a deal with Indacoin or

similar companies to accept Visa/Mastercard payments to acquire $YARL

tokens, ensuring that even gaming enthusiasts from outside crypto would be

able to access our ecosystem without having to do much about crypto.

In addition, we’ll have a large number of CT influencers create their own

custom tournaments on Yarloo and promote it on their socials. Since users

receive a % of the tournament prize, all our influencers would be heavily

invested in making this succeed, as all the rewards that pour into their

custom-made tournament pool will net them a considerable profit.

We’re also going to coordinate with a Dutch marketing agency (DeFi

Marketing) to spread the word about our ecosystem across CoinTelegraph,

Forbes, Yahoo’s news outlets, and more. As soon as our TCG launches, we’ll also

utilize Crypto YouTube and Crypto Gamers to showcase how they work, and

bring more users to our ecosystem as soon as possible.

The long-term plan for our marketing will focus on slow marketing

campaigns after the major one kicks off right after launch. This is to not

over-hype our project and give it more time to cool off before constantly

reminding everyone about our existence.

Our marketing is currently separated into two core stages:

In this phase, we’ll only concentrate on CT, articles being shared,

crypto communities on Telegram spreading the word (currently in

partnership with groups amounting up to 200,000 members)

whenever we have an announcement to make or move forward

with our progress.

We’ll also be utilizing this stage with educational preparations to

ensure users who are invested in what we have to offer

immediately understand what to do once we do launch our

products.

To make sure nobody loses interest in Yarloo right off the bat, we’ll

also be offering lucrative staking APY returns (up to 300%) to

people who participate in the first round, while also promoting

Wheel of Fortune use-case to incentivize users to start collecting

cards right off the bat before we launch our game.

We may utilize Crypto YouTube before launch depending on the

state of our demo for the TCG game. If it’s in a nice state (users will

get to test it), we’ll probably strike a few deals with YouTubers

who’d promote it.

A: Pre-Launch:

As mentioned before, custom tournaments will play a critical role in

promoting our project as it brings a great deal of financial benefits

to our influencers, but that’s not all.

Thankfully, Yarloo’s progress is consistent, and we have endless

ideas we’d like to work on, allowing us the creative freedom of

consistently keeping our user-base invested in what we’re creating,

and more promotional materials to spread around. This period will

focus primarily on upgrading our ecosystem consistently, adding

more features and elements to our seasonal updates, and

solidifying our grounds before the next bear market to ensure our

revenue remains consistent even in the worst market sentiments.

B: Post-Launch

In terms of sales, we’re going to give a tremendous amount of incentives

to new users, such as free $YARL that can be used to test our games,

rewards if they bring a friend to play the game, and so much more.

We’re not the first of our kind. We’re not the next big thing, and we’re notfull of ourselves thinking we’re invincible. We’ve been humbled by ourexperience, and the only reason why we have the guts and self awareness tostate facts as they are, is because we’re confident in who we are, and whatwe bring.

We’re well aware of our competitors, their strengths, their weaknesses, andours as well, but most importantly, we bring a lot of passion to the table, andthat alone will fuel our capabilities consistently, allowing for the potential ofa game that may potentially change how we perceive crypto gaming.

Some of our competitors card wise are:

Other competitors fit the general P2E atmosphere like:

What we understood from our competitors is that there are manynotes to take, and many weaknesses to avoid. The biggest weaknessof which is not giving enough for users to make money, and thepotential threat of losing volume gradually after the FOMO and hypedie out.

We’re continuously monitoring how other games perform, whatthey’re doing right, and what we believe them to be doing wrong - inorder to overall enhance the experience we provide our users, and tryour best to maintain a successful streak for as long as possible.

To summarize, these are the elements that help Yarloo still stand out:

Native Token Heavily Utilized & Carved in Ecosystem

The Only Crypto Project Offering an All-Rounded System for Community (RST)

Plethora of Products that Provide More Value Long-Term

Yarloo will be registered in either one of these countries/city-states:

Estonia St. Vicent & the Grenadines

Each are excellent countries for registering a company for legal crypto

operations so long as $YARL remains a commodity, and have been very well

known for their friendly policies towards crypto. We’ll have a direct link to the

company’s registration certificate on our website as soon as we’ve finalized the

legal paperwork.

6%

20%

4%

20%10%

5%

15%

5%

10%5%

Seed - 6%

Private - 20%

IDO

Liquidity

Marketing

Partners & Advisors

P2E

Bounty Allocation

Staking

Team

Seed 6%

Private: 20%

IDO: 4%

Liquidity: 20%

Marketing: 10%

Partners & Advisors: 5%

P2E: 15%

Bounty Allocation: 5%

Staking: 10%

Team: 5%

$YARL Allocation:

$1,900,000 To Raise |

7,500,000 $YARL

Seed Price: $0.20 - $300K Raise

Private Price: $0.25 - $1.25M Raise

IDO Price: $0.35 - $350K Raise

LISTING Details:

Listing DEX: Quickswap| PancakeSwap

Network: Polygon - BSC

Listing Price: $0.35

INITIAL MARKET CAP:Market Cap on Launch: ~ $297K | Fully Diluted Market Cap: $8,750,000

Total Supply: 25,000,000 $YARL

Sale Details:

Our team consists of over 10 individuals spread globally.

The reason why we’re partially anonymous, in fact, is not to freak out ouroriginal community - as we want to reveal ourselves gradually after launchingYarloo’s lottery platform to the public under the name of our conglomerateholding company. (REVEALED TO ALL PARTNERS)

We’ve managed to secure over 1 million in funding for our other companybefore, and are going to provide full legal KYC with legal documentation ofour identities to the respective VC party interested in investing to build trustbetween us.

In terms of experience, we’ve all been in this space for over 4 years now, andour experience with our other company granted us a tremendous amount ofknowledge that we’re already utilizing to ensure Yarloo is poised for success,which is fairly apparent in how we’re presenting the project, and how we’vebuilt the concept and ecosystem.

DISCLAIMER: OUR PARTIAL ANONYMITY IN YARLOO DOES NOT

REFLECT OUR INTENTIONS. WE’RE A 100% PUBLIC TEAM IN

ANOTHER CRYPTO PROJECT WE FOUNDED.

Our funding is separated into a softcap, the absolute minimum we need to

reach for MVP launching and sustainable revenue to be generated, albeit at a

more difficult pace than anticipated with decreased scaling, and our hardcap,

where we’d have the most optimal funding necessary.

A: Softcap: $500,000 B: Hardcap: $1,900,000

Why we’re requesting this much:

Yarloo’s products are fairly ambitious and will require a lot of manpower to

get it to see the sunrise.

We need to maintain certain quality standards with our products, so the

higher our budget, the more we can do and polish ourselves to a point that

can propel our revenue generation even faster and more efficiently.

Our liquidity reserves would be at $380,000, allowing us to adapt more

networks and provide liquidity whenever necessary to maintain a healthy

volume.

We need to ensure the longevity of our company. In the case of slower

traffic than anticipated, but assured success at a later stage, we need to

have the security required to keep us running longer without sustained

revenue until we manage to break that milestone.

A significant portion of our funds will go to marketing and development,

the key elements that will allow this to succeed, and the smallest deal that

can be signed to get the right amount of coverage ranges between

$75,000 to $150,000 just for 6 months of marketing, so we’ll need enough

to ensure we maintain relevance on CT and in crypto generally.

Typically, we expect an investment that ranges between $100,000 to

$300,000 from a VC. Below are the main specifics surrounding the

investment:

$YARL’s price starts at $0.20 per YARL for Seed investors, then $0.25 for

Private investors.

Only 10% of owed $YARL may be unlocked on listing.

The remaining 90% would be unlocked within 12 months for seed

investors and 10 months for private investors through a linear daily

unlock after a 3 month cliff from listing date.