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Leveraging & Disseminating

Conference Content

A New Business

Service/Value Proposition

Value Chain: Stakeholders

Association Sponsors

AttendeesDelegates

Would-be Attendees

Non Attendees

The Fundamentals

The jewel and key asset of «SPOKEN WORD» knowledge is made available via an online education portal

Fully searchable and available through unique user password

At-ten-

dees/Del-

egates

Would-Be At-tendees - Pri-mary Markets

Non At-tendees - New

Markets

Capture & Disseminate

EVENT

Leveraging Content - Dissemination Value

Capture the content and (as a minimum) place it online in your «branded» association

Education Portal

Educa-tion Por-

tal & Translate

New Products

& Ser-vices

Enhance

E-learn-ing

Re-purpose

Del-egates

Non Delegates - Primary Markets

Non Dele-

gates - New

Markets

Capture & Disseminate

EVENT

Leveraging Content - Dissemination Value

Virtual Highlights

Best-of Hybrid Meeting

Sub-specialtiesAdapt: Related sector, Related specialty New market

Online TestingCredit tracking:

Medical societies

Certification Programmes

Full Online ProgrammesBlended Learning

Hybrid Programmes

Consider numerous possibilities to repurpose the content once it its «digitalized»

Content2: Extending & Expanding

Extend

Re-disseminate

Extend Event Life Cycle

Increase Event ROI

Expand

Re-purpose

Develop a wider scope

• Develop/reach new markets• Grow customer base• Create new products/services

• Deliver on mission• Strengthen organisation

brand

Create NEW ROI opportunities

All while re-using content

€€

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Our Partner

BlueSky International

www.blueskybroadcast.com

Learning Portals

Hub & Spoke Global Content Capture & Distribution

Blue Sky Online Examples

Live example of “captured” session

https://client.blueskybroadcast.com/AAPM/annual11/aapm_joint11_74a/

Live example of TRANSLATION: audio presentation translated to another language (service available for an additional charge)

https://client.blueskybroadcast.com/Demo/seg_connolly/

Live example of video with the slides (plus closed captioning)

http://client.blueskybroadcast.com/BSB_Promo_New/

Blue Sky Online Demos

Long version (11 minutes):

http://client.blueskybroadcast.com/demo/portal_demo_q211/

 

Shorter version (4:40 minutes):

http://client.blueskybroadcast.com/Demo/Portal_Demo_Q311/

Pathway to Education Portal

Strategy

- Your objectives

- Educational goals

- Financial goals

Design

- How to reach them

- What products

- What pricing

Implementation

- Capture conference

- Create portal

- E-commerce

- Market & promote

MCI Value – Marketing & Dissemination

€€Creating Revenues

Multiple options are possible:

Content is offered «Free» to Members

Content is offered «Free» to promote membership (to those who become members)

Content is offered to all Attendees at time of registration for minor increased fee (+US$10-20) – included in registration fee

MCI Value – Marketing & Dissemination

Content is «sponsored» by sponsors and offered «Free» to Members and/or Attendees

Content is pre-marketed/sold as registration «option»

Content is marketed to Would-Be Attendees 3 weeks prior to conference/upto 6 weeks after conference

€€Creating Revenues

MCI Value – Marketing & Dissemination

Content is marketed to new audiences (MCI’s global network) post conference

Highlights or selected sessions are «packaged/sold» to Sponsors for local hybrid events (MCI’s global network)

Select sessions are translated and made available to local audiences (MCI’s global network)

€€Creating Revenues

What’s included in the Cost

Onsite technician and capture of pre-determined content (sessions) via State of the Art Capture Technology

Set up of Association Branded Education Portal

E-commerce engine (which eventually will be linked to B-COM)

One year hosting of online portal with 24/7 support

Captured content (audio and synchronized slides) published on portal

What’s not included in the Cost

Travel expenses of onsite labor

Shipping of Capture Technology System

Additional modules beyond one per hour per session

Video recording of speakers

Value Add Extra Services

Repackaging and repurposing of content

Translation of online modules

Testing and Certification programs

Live Webinars – use captured content and host live Q&A with speaker

Live Webinars – to build on a published session

Video casting/streaming – of speakers into conference or content to virtual audiences

Thank you

Nikki WalkerVice President

Global Association Management & ConsultingNikki.walker@mci-group.com

www.mci-group.com/associations