1. LinkedIn 101

Version 1.07.2011

How LinkedIn Works

Your Friends’ Friends

Your Friends

Your Friends’ Friends’ Friends

Latin America3%

Other0%

North America61%

Europe24%

Asia8%

Africa1%

Middle East1%

Oceania2%

Who Uses LinkedIn?

•120 million+ professionals•Over 150 industries•Executives from every

Fortune 500 firm•6.5 million+ students

•9 million+ recent college grads

•37,000 college and university alumni groups

•People are joining LinkedIn at a rate faster than 2 new members per second!

“It’s no longer enough to simply have a solid resume. Students now need a professional online presence.”

- Holly Paul, US Recruiting LeaderPricewaterhouseCoopers

1. Build a Professional Online Presence

2. Connect in a Meaningful Way with Alumni and Other “Warm” Contacts