1 mad men & mad women of advertising research free sites and sources for marketing research and...
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Mad Men & Mad Women of Advertising Research
Free Sites and Sources for Marketing
Research and Statistics
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Special Libraries Association - 2011 Conference
June 15, 2011
RODALE, INC.Krista Pegnetter, MLIS, MBA
Research Librarian
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Our Products
Magazine Brands
Books
Micro Sites
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Our Mission
Rodale inspires and enables
people to improve their lives and
the world around them
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Headquarters and Satellite Offices
Emmaus, PANew York City
Detroit
ChicagoSan Francisco
Los AngelesVentura
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Our International Footprint GLOBAL PRESENCE81 international editions
50+ countries54+ million readers
40+ websites
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The Library’s Users
Daily: The Rodale Library disseminates marketing/industry news as well as fulfilling complex reference requests
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Free Marketing Sources
• Marketingcharts - http://www.marketingcharts.com/
• Trendwatching Trend Briefing - http://www.trendwatching.com/briefing/
• Slideshare - http://www.slideshare.net/
• Nielsen - http://blog.nielsen.com/nielsenwire/
• Gallup polls - http://www.gallup.com/Home.aspx
• Gallup Well-being index - http://www.gallup.com/poll/wellbeing.aspx
• Harris Interactive -
• Clickz Stats & Tools - http://www.clickz.com/stats
• Mashable - http://mashable.com/
Examples of Industry-specific
• Foodnavigator (U.S. version) - http://www.foodnavigator-usa.com/
• FiercePharma - http://www.fiercepharma.com/
• Automotive Digest - http://www.automotivedigest.com/
9http://www.marketingcharts.com/
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Example: compilation of trend data
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http://www.slideshare.net/pro_accounts
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Example: Industry
Media/Publishing
O’Reilly MediaThe Science of Social Media: How to engineer contagious ideas (96 pages)
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Trend Briefing, May 2011 (available as PDF)
http://www.trendwatching.com/briefing/
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Nielsen Media blog
http://blog.nielsen.com/nielsenwire/
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Example: Oprah’s Book Club Top 10
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Note: Nielsenwire vs. regular Nielsen press releases
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http://www.gallup.com/Home.aspx
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Example: Well-Being Indexhttp://www.gallup.com/poll/wellbeing.aspx
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Note: The Well-Being Index can be searched by geography
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http://www.harrisinteractive.com/NewsRoom/HarrisPolls.aspx
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Example of tables provided
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http://www.clickz.com/stats
23http://mashable.com/
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Tips
• Sign up for email newsletters, RSS feeds, etc., which may be more targeted than reading the entire site regularly
• Majority of the sites mentioned here have a search function
• Don’t discount press releases, as many provide key data points
• White papers are often long press releases, but can provide good info
• Many market research firms are based in the U.K., be sure to check
• Contracts may prevent sending info from in-house sources, but these are clear
