1. marketing can ban

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TẬP ĐO N VI N TH NG QU N ĐỘI TRUNG TÂM ĐÀO TẠO VIETTEL

STTLoạiCH

Nghiệp vụcấp 1 Nội dung câu hỏi Đáp

ánLựa chọn 1 Lựa chọn 2 Lựa chọn 3 Lựa chọn 4 Lựa chọn 5

1 SCMarketingcăn bản

The process that turns marketingstrategies and plans into marketingactions in order to accomplishstrategic marketing objectives is

called:

Marketing strategy Marketing control Marketing analysisMarketing

implementation


According to the text, the mostdramatic of the environments thataffect marketing and appears to benow shaping our world is the

________________ environment.

natural demographic economic technological


_________________the selling process in which thesalesperson learns as much as

possible about a prospective customerProspecting Preapproach Approach Handling objections


A price reduction to buyers who buyin large volumes is called a(n):

quantity discount cash discount seasonal discount trade discount


__________________ is the processof evaluating each market segment'sattractiveness and selecting one ormore segments to enter.

Mass marketingMarket

segmentationMarket targeting Market positioning


If your company were to make a product such as a suit of clothes andsold that product to a retailer, yourcom an would have sold to the

reseller business government service


You are choosing relaxing activity forthis weekend. This choice is made bywhich element?

Your favoriteactivity

The price of eachactivity

The value of eachactivity

All solutions arerights

Hà Nội, ngày tháng năm 2013

NGÂN HÀNG CÂU HỎI VỀ MARKETING CĂN BẢN(QUESTION BANK ABOUT MARKETING ESSENTIALS)

CỘNG H A X HỘI CH NGH A VIỆT NAMĐộc lập - Tự do - Hạnh phúc

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Marketing-orientied productionadvocates believe consumers like

products which

Wildly sold withlow price

Are produced byhigh- technologyline

Are uniquelydesigned

Have many newfeatures

9 SCMarketingcăn bản Which opinion is right?

Marketing and salesare the same

Terms "marketing"and "sales" aredifferent.

Term "Sales"includes"marketing"

Term "Marketing"includes "sales"


"Desire" becomes "demand" in whichcondition?

Need Product Purchasing capacity Wishes


The customer satisfaction after usinggoods depends on which element?

The price are high orlow

The consumerexpectation of the

product

The comparison betweenconsumption valueand productexpectation

The comparison betweenconsumption valueand the product

perfection


Which opinion reflects the marketing-oriented business phylosophy?

We are trying to sell perfect products

The customer needs product A, produceA and sell A to thecustomer

The expenditure onthe input materialfor producing B ishigh so cut it downto sell B with lower

rice.

Sales is falling somake every effort to

promote it.


According to marketing perspective,what is the market of the enterprise?

The group of buyersand sellers of acertain goods.

Those who have bought the productof the company

Those who arecompany customersand potentialcustomers

Those who will become thecompany customers

There is no correctanswer

14 SC Marketingcăn bản

To what kind of goods the selling principles are strictly applied?

Goods for daily uses Goods are purchasedselectively

Goods are purchased forspecial needs.

Goods are purchased by passive needs.


Which marketing management philosophy states: "The companyneed to produce what the consumerswants to satisfy the consumers andget profit"?

Production philosophy

Product philosophy Sales philosophyMarketing

philosophy

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Marketing management includesfollowing tasks:(1): Analyzing market opportunity(2): Building marketing strategy(3): Segmenting market and selectingtarget market(4): Planning marketing program(5): Implementing and monitoringmarketing activitiesWhich is the ri ht order?

(1) (2) (3) (4) (5) (1) (3) (4) (2) (5) (3) (1) (2) (4) (5) (1) (3) (2) (4) (5)There is no correctanswer


What is the first step in doingmarketing research?

Prepare theequipemtn for data

processing

Problems andobjectives whichneed studying

Make research planor design research

projectData collection


After data collection what is the nextstep?

Reporting the results Analyzing the dataWorking out thesolutions

Sending the data tomarketing managersfor theirconsideration

19 SCMarketingcăn bản What is the secondary data?

It is secondlyimportant

It is alreadyavailable

It is collected afterthe primary data



What is the objective of marketingresearch?

To provide theinformation aboutmarketingenvironment and

policies.

To penetrate intoone market

To establish betterdistributing channels

To sell more products at higher price

To enrich thecompany'sinformationrepository

21 SC Marketingcăn bản What is a close question? There is only oneanswer It’s ended with a fullstop Answers are listed. Answers are notgiven


Advantage of primary data comparingto secondary data?

More updatedLower searchingcost

Higher reliabilityOnce collected, thedata processing takeless time.


Which of the following interviewsurveys is the most reliable and givesmost information?

Interview by phone Interview by mail Interview in person Group interviewThere is no way toensure bothrequirements.


If the question is not multiple choicetype so what type is it?

Close question Open questionMaybe it is closequestion, maybe it isopen question

Structure question

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25 SCMarketing

căn bản

A recent marketing research hasfound that if the price of the productincrease by 15%, the profit willincrease by 25%. What method wasused in this research?

Observing Experimenting Interview in person Survey


Which of the following elemets doesnot belong to micro marketingenvironment of a company?

Marketingintermediaries

Customer Annual inflation rate Competitor


The macro marketing environment isexpressed by the following elements,except :

Population National incomeCompetitiveadvantage

Indices ofconsumptioncapability


Why is culture an important factor inmodern marketing?

Every product hascultural aspect

Consuming behaviors ofcustomers are

becomingincreasingly similar

The job of

marketing people isto adjust marketingactivities to therequirements ofculture.

Because of the

globalization,cultures of differentcountries are

becoming more andmore similar.


How can the market environment of acompany be defined?

A set of controllablefactors

A set ofuncontrollablefactors

A set of externalfactors of a business

A set of controllableand uncontrollablefactors


Which of the following is true for people who are active employees in acompany?

The company isattacting theirinterest

The company isdrawing theirattention

They are interestedin the company witha positive attitude

They are interestedin the company

because of theirneed of thecompany's products


Which factors are not within thescope of demorgraphic environment?

Scale and pace of population growth

The structure of population age.

The structure of theeconomy

The change in thescale of households


When marketing product, in whichview do geographic and climaticfactors affect the most?

Resident incomesare not equal.

Require theadaptability of

product

Demand of residentsare different.

Don't affectsignificantlymarketing activities

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The competitors of shampoo Clearare all other shampoos in the market.This is based on which of thefollowing principles?

Expectedcompetition.

Competition between products

Competition between similar

products

Competition between brands


What do the organizations who purchase goods and services to servethe process of production to make

profit and implement targets arecalled?

Buy first, sellsecond

International Industry Consumption Authority


Which of the following factors is notenvironmental business factoraffecting the buying behavior ofcustomers?

Economy Culture Politics PromotionThere is no correctanswer


A customer intended to buy themotorcycle A, yet after his friendinformed that the manteinance serviceof the brand wasn't good. what typeof information is it?

A type of confusingmessage

A factor that prevents customersfrom buying

A factor forconsideration beforedeciding to buy

Secondaryinformation


When a person tries to adjust thereceived information to his ownopinion. We call this process is…

Selected retention ofinformation

Selected perception Selected distortion Take in selectively


If a customer is not satisfied with the products they have bought and used.Their dissatisfaction is expressed the

most by which of the followingreaction?

Looking for areplacing product in

the next shopping

Do not buy anyother products of

that company

Boycott and spread bad feedback about

the product.

Complain to thecompany leaders

Email or callcompany's hot line


According to Maslow's theory, towhich order are people's needsarranged?

Physiology, safety,to be respected,individual, self-improvement

Safety, physiology,self-improvement, to

be respected,individual

Physiology, safety,society, to berespected, self-improvement


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40 SCMarketing

căn bản

what do we call a person whose

decision influence other's finaldecision? Decision maker Influential person Pioneer Shopper


What are the features of a brand that acustomer is interested in?

Striking property Useful function Consumption value Brand's image


Two customers of same motivation,yet have different choice of product

brand when walking into the sameshop, that is due to their differencein?

Attention Awareness Attitude and belief There is no correctanswer


During the phase of informationsearching customer often receiveinformation from the …….. the most.However, the ………..source plays animportant role in buying decision?

Individual/Public Commerce/PublicCommerce/Individual

Public/Commerce


What is the role of the wife andhusband in purchasing decision?

Depending on whohas higher income

Often the sameVary depending ondifferent goods

Of depending on thewife because theyare those who do theshopping

Often depending onhusband if wifedoesn't work

45 SC Marketingcăn bản

Targeted marketing has to be taken in

4 steps. Which of the following stepsdoes not belong to those steps?

Locating market

Work out marketing-

mix system fortarget market

Segmenting market Distributing products Select target market


Customer's loyalty is an example of… criteria to segmentize market. Fillin the blank "…"

Geographical Social Psychological Behavioral


According to market segment theory:"Market segment is a group of…thathas the same reaction to a set ofmarketing promotion". Fill in the gapwith one of the following answer.

Markets Customers Business Consumer All are correct

48 MCMarketingcăn bản

Which best describes focusmarketing?

Riskier than normalMore expense thannormal

Pursuiting a segmentof a bigger market.

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If a small company wants to sell anew product in a heterogeneousmarket which strategy should theychoose?

Distinguishingmarketing

Non distinguishingmarketing

Focus marketingProductdevelopment


Which is the strength ofundistinguished marketing?

Cost savingMay confront fiercecompetition

Especially suitablefor companies oflimited resources.

All are correct


Which one is not a proper criteria toevaluate the attraction level of amarket segment?

The suitable growthlevel

The larger the scale,the better

Suitable forcompany's resources

Low level ofcompetition


In a market with high level of producthomogenousness which strategyshould be used?

Undistinguisingmarketing

Distinguisingmarketing

Focus marketing All are correct


In the advertisement of ThanglongUniversity, it is stated that "over the

past 15 years, since its foundation,Thang Long university has always puta great emphasis on quality ofteaching and learning" what is theeffect of this sentence?

Simply advertisingRemind studentsand lectures to wordharder

Establish itsreputation


54 MCMarketingcăn bản

What is the advantage of namingevery single product?

Provide informationon the difference ofeach product.

Reduce advertisingcost when launchingnew product

Not binding thecompany's prestige

by any product.


What do we call a product whose price, quality and design are alwayscompared with other products when

being purchased? (cau nay xem laimeaning tieng viet)

Buying for specicalneed

Selected purchaseBuying for passiveneed

Buying for daily use


All of the following are reasons for packaging goods except

There are more andmore supermarkets

Customers are readyto pay more

provided that thegoods are

beautifully andconveniently packed

Package plays a partin creating companyand brand's image.

Package create possibility andconcept of goods'improvement.

Package increase theusing value ofgoods.

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Retail price of 1kg detergent X is14.000 VND/1kg. If buy 6kg or more,the price is 12.000/kg. Which pricing

strategy is applied?

Discount forretailers

Discount due toimmediate cash

payment

Discount due to highvolume of buying

Seasonal discountCommercialdiscount


In which situation should companyreduce price?

Abundant production capacity

Goods sold doesn'tmeet demand

Profit is increasingsharply

Market share isincreasing

When face "costinflation"


Hanoi Bus company reduce fare forstudents. Which strategy is applied?

Package price Two part price Distinguished pricePricing according toimage

Discount price


Pricing aiming to maximizing profitis correspond to which of thefollowing strategy?

Absord market Neutral Skimming Package

70 SC Marketingcăn bản In which situation should companyincrease price?

Abundant production capacity

Excessive demand Market share isdeclining

Economic recession There is no correctanswer


What is the characteristic of directmarketing channel?

Wholesalers andretailers act asintermediaries

between producersand consumers

Must havewholesalers

Producers selldirectly toconsumers


72 SCMarketing

căn bản

Moc Chau company sells its productto consumption stores, then thosestores sell their products to

comsumers. How is Mocchau systemof marketing channel organised?

Direct One level Two levels Three levelsThere is no correct

answer


Viet Ha beer company distributes its products by using retail shops all overthe North. The company's target is tohave as many retailers as possible.What is this type of distributioncalled?

Selectivedistribution

Wide distributionDistributeexclusively forretailer shops

Distribute accordingto two level channel

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Producers cooperate with

intermediate distributors because ofall the following reasons EXCEPT

Producers often donot possess adequate

financial resource toimplementdistribution function

Producers are aware

of the effect ofspecialization

Producers do not

want to get involvedin distribution



What is the characteristic of a longdistribution channel?

Comprise largenumber ofmarketingintermediaries

Comprise largenumber ofintermediaries ofeach level ofdistribution channel

Comprise manylevels ofintermediaries in thechannel

All are correct

76 SCMarketingcăn bản What is the distribution channel?

Is a set oforganizations andindividuals who getinvolved in flow ofgoods from

producers to theircustomers.

Must consist of atleast oneintermediary level

Must involvelogistics company

All are correct


Which sentence is incorrect aboutretail industry?

Retail is the activityof selling good tofinal customers

Retail is a bigindustry

Producer andwholesaler are notable to carry outretail selling

Retail is carried out by sales staff, email, phone and directsales


What is the activity of selling products to individuals andcompanies with the aim of sellingthem again or using for businesscalled?

Retail Wholesale Joint venture Production


Which among the following decisionsis not basic one about product thatretailer has the right to use?

About type of goodsAbout the structureof service

About theatmosphere (way todisplay products)

About target market

80 SCMarketing

căn bản

If producers assist retailer indisplaying goods and doing

consulting service. This is knownas…

Establish relations Share risks Sponsor Sales promotion

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What is the method that selling atcustomer's house?

Retails Direct marketingSelling not throughagent



what is the approach that introducesoutstanding functions of a productthrough its packaging?

Public relations Personal sell ing Selling by packaging Advertisement


What is the nature of mixed promoting activities?

Strategy focus onselling

Promote trade

Communicateinformation about

bussiness, productto customer

Promote sale


A message which shows customersthe benefit of using product is onetype of attraction. What type ofattraction is it?

Emotion Economic benefit Sentiment Morality


In a life of a product, which should bedone in the introduction stage?

Personal sellingneeds more attentionthan advertisement

a vert sment an propaganda aresuitable methos toget the recognitionof otential

No promotion No propaganda


When is personal selling better thanadvertisement?

Large and scatteredtarget market

Many potentialcustomers

Immediaterespondinginformation

cut down marketingcost


In the mixed promoting activities,what kind of activity can establishdiverse relationship with customers?

Advertisement Personal selling Promote sale Public relations.

88 SC Marketingcăn bản Which task below is not the task of adirect sales?

Look for newcustomer

Design suitable product to meetcustomer's needs

Present informationof product tocustomer

Provide service before and afterselling

Research and collectinformation aboutmarket

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In the market of production elements,what is the mixed promoting tool thathelp enterprise reach the highest

result?

Advertisement Propaganda Personal selling Promote sale


Applying this strategy, what is themost effective tool among those?

Advertisement Propaganda Intermediary favour No tool

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1. marketing can ban

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