1. meaning & importance of communication

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Business Communications


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SEMINAR ON EXECUTIVE COMMUNICATION (MB-106)

Max. Marks: 100

Internal Assessment: 40

External Assessment: 40

Unit I

Introduction to Communication: Meaning, Process,

Importance of Communication in Business, Types of

Information, Formal and Informal Communication, Internal and

External Communication, Communication Channels, Choosing

the Means of Communication, Audience Analysis, Ethical

Considerations for Business Communication, Media of

Communication, Barriers of Communication, Approaches to

Effective Communication, Essentials of Effective Business


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Unit II

Strategies to Improve Individuals Reading and Listening

Skills- Developing Reading Skills: Identify The Purpose of

Reading, Factors Effecting Reading, learning how to think and

read, developing effective reading habits, reading tactics and

strategies: training eye and training mind (SQ3R), Recognizing

a broad range of thought patterns in reading selections, reading

and interpreting visuals, making inferences, recognizing facts

and opinions. Developing Listening Skills: importance,

purpose of listening, art of listening, factors affecting listening,

components of effective listening, process of listening, principles

SEMINAR ON EXECUTIVE COMMUNICATION (MB-106)


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Unit- III

Types of Communication: Oral Commun ication:Advantages

and Disadvantages, Conversation as Communication, Art of

Public Speaking, Telephonic Conversations and Voice Mails,

Group Communication through Committees, Preparing and

Holding Meetings, other formal communication with public at

large, seminar, symposia and conferences, Overcoming Stage

fright, Ambiguity Avoidance. Writ ten Communicat ion:

Advantages and Disadvantages, Covering letter, Need,Functions and Kinds, Layout of Letter Writing, Types of Letter

Writing: Persuasive Letters, Request Letters, Sales Letters,

Complaints and Adjustments; Departmental Communication:

Meaning, Need and Types: Interview Letters, Promotion Letters,Resignation Letters, Newsletters, Circulars, Agenda, Notice,

Office Memorandums, Office Orders, Press Release Report

Writing: Structure, Types, Formats, Drafting of Various Types of

Report. Nonverbal Features, Understanding of Body

Language, Posture, Gestures. Influences on Communication:


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Unit- IV

Developing Effective Public Relations: Drafting

Speech, Press Release, Brochures, Handouts, Leaflets,

e-newsletters. Group Discussion- Nature, Uses andImportance, Guidelines for GD Presentations: How to

make effective Presentations, FourPs of Presentation,

Structuring, Rehearsing, and Delivery Methods.

Resume Writing: Planning, Organizing Contents,

Layout, Guidelines for Good Resume. Interviews:

Preparation Techniques, Frequently Asked Questions

about How to face an interview board, Proper body

posture, Projecting a positive image, Steps to succeed

in interviews, Practice Mock Interview in classrooms,.

The Case Method of learning: Dimensions of a case,

Case Discussion, Usefulness of the case method,

Training of Managers, Use the Case Method. Report


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What is Communication?Communication is the art of transmitting information, ideas and

attitudes from one person to another. Communication is theprocess of meaningful interaction among human beings.

ITS ESSENCES :

PERSONAL PROCESSOCCURS BETWEEN PEOPLE

INVOLVES CHANGE IN BEHAVIOUR

MEANS TO INFLUENCE OTHERS

EXPRESSION OF THOUGHTS AND EMOTIONS THROUGH WORDS &

ACTIONS.

TOOLS FOR CONTROLLING AND MOTIVATING PEOPLE.

IT IS A SOCIAL AND EMOTIONAL PROCESS.


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What are the most common ways

we communicate?

Written Word


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What is Business Communications ?

Business Communication: Communication used to Promotea product, service, or organization; relay information withinthe business; or deal with legal and similar issues. It is alsoa means of relaying between a supply chain, for examplethe consumer and manufacturer.

Business Communication is known simply as"Communications." It encompasses a variety of topics,including Marketing, Branding, Customer relations,Consumer behavior, Advertising, Public relations, Corporatecommunication, Community engagement, Research &

Measurement, Reputation management, Interpersonalcommunication, Employee engagement, Onlinecommunication, and Event management. It is closely relatedto the fields of professional communication and technicalcommunication.


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Role of communication in business

Communication plays a vital role in the business organization,

is essence without communication one can't think of theexistence of organization in real world. Followings are the key

roles of business communication:

1. Communication develops civilized society

2. Communication organizes works3. Communication overcomes barriers

4. Communication helps functioning of the organization

5. Communication enables to carry out the management

function

6. Communication coordinates work

7. Communication enables to make plan

8. Communication enables to reach the goal


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What is a communication process ?

Communication is the process of sharing our ideas, thoughts, andfeelings with other people and having those ideas, thoughts, andfeelings understood by the people we are talking with. When wecommunicate we speak, listen, and observe.

Sender has an idea

Sender encodes the idea

Sender transmits the message

Receiver gets the message

Receiver decodes the message

Receiver sends feedback

The ability to effectively communicate at work, home, and in life isprobably one of the most important sets of skills a person needs.


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Communication Process and the Key Elements

Sender The communicator or sender is the person who is sending themessage. There are two factors that will determine how effective thecommunicator will be. The first factor is the communicators att i tude. Itmust be positive. The second factor is the communicators select ion ofmeaningfu l symbols, or selecting the right symbols depending on youraudience and the right environment.

MessageA communication in writing, in speech, or by signals.

Receiver The receiver is simply the person receiving the message, makingsense of it, or understanding and translating it into meaning. Now think aboutthis for a moment: the receiver is also a communicator.

Feedback

Feedback is that reaction I just mentioned. It can be a verbal ornonverbal reaction or response. Its the feedback that allows thecommunicator to adjust his message and be more effective. Withoutfeedback, there would be no way of knowing if meaning had been shared orif understanding had taken place.


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The Communication PhasesCommunication consists of two phases:

I. Transmission phase: information is shared by 2 or more people.

II. Feedback phase: a common understanding is assured. Startswith the sender who wants to share information. Sender mustdecide on a message to share. Sender also puts the message intosymbols or language, a process called encoding.

III. Noise:Anything harming the communication process.

Message Encoding Medium Decoding

Decoding Medium Encoding Message

Receiver(now sender)Sender

Transmission Phase

Feedback Phase

NOISE


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Communication Models


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Self -Ac t ion or One-Way communicat ionis focused on gettingthe message to the receiver. Self- action treats communication asa manipulation of others. It is very message centered. There is noway to know if the meaning is shared between the sender and the

receiver.

In teract ion or Two-Way Communicat ion. This approachrecognizes the role of the receiver as a communicator throughfeedback. It is message centered and is a very simplistic view ofthe communication process. Feedback allows senders to see if

their message got across.

Transact ion.This approach focuses on meaning and sharing byaccounting for all other factors in the communication process. It isconcerned with the barriers that might affect the communication.

Transaction is best described as effective communication. This iswhen the communication process is applied and carried outcompletely. The sender gives a message that is passed on to thereceiver. In return, the receiver can give clear feedback that allowsthe sender to know whether or not the message was perceived asintended.

Lets understand the concept with an exercise.


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Shannon's Model of the Communication Process

Shannon's (1948) model of the communication process is, in

important ways, the beginning of the modern field .


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Shannon and Weaver argued that there were three levels of problems for

communication within this theory.

The technical problem: how accurately can the message be transmitted?

The semantic problem: how precisely is the meaning 'conveyed'?The effectiveness problem: how effectively does the received meaning

affect behavior?

In 1960, David Berlo expanded on Shannon and Weavers (1949) linear

model of communication and created the SMCR Model of

Communication. The Sender- message-Channel-Receiver Model ofcommunication separated the model into clear parts and has been

expanded upon by other scholars. Communication can be seen as

processes of information transmission governed by three levels of

semiotic rules:

Syntactic (formal properties of signs and symbols),

Pragmatic (concerned with the relations between signs/expressions and

their users)

Semantic (study of relationships between signs and symbols and what

they represent).


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Berlo's Sender-Message-Channel-Receiver

Model of Communication


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Transactional ModelSimilar to the linear model with added elements, but represents two-

way communication

Feedback is the seen and understood response of a receiver to a

senders message

Both parties involved are sending and receiving messages

simultaneously

Noise and environment are also elements involved with the

transactional model


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A Ecological Model of the Communication

Process


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Lets communicate effectively.

Some important concepts of

communication


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Types of communication Intrapersonal : Communicating with oneself

Interpersonal : Communication that takes place between two

people

Small Group: Communication that takes place between more

than two members

Public : Communication that takes place in a large group

Mass communication : Consists of messages that are transmitted

in large quantities to several people at one time. Transmitted

through several sources: such as electronic, print, television,

radio, magazines, etc. No personal contact between sender and

receiver.

1. meaning & importance of communication

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