1

Men who read newsbrands online are keen footballers

Source: GB TGI Clickstream Q1 2014

25% more likely to play football regularly

2

Newsbrands reach 9 million people interested in football every day

Source: NRS PADD April 13 – March 14 + comScore March 2014

23% more likely to have visited South America in the past year

Newsbrand readers are well-travelled

Source: GB TGI Clickstream Q1 2014

Newsbrand followers are more active Twitter users

Source: You Gov January 2014Base: All Twitter Users (1266): Which, if any, of the following do you regularly do?

41%

26%

20%15%

57%

43%

30%

22%

62%

49%

34%

21%21%

11% 10%5%

Total Twitter

Follow newspaper brands

Follow sub-brands

Do not follow

5

Multi-platform readership creates greater engagement

Source: MTM 2014, Truly Madly Deeply

Trustworthy Relevant to me Makes me feel involved

61%

52%46%

71% 70%

62%58%

55%

43%

Print only Print and online Online only

Multi-platform strength