1. nawbo 2011 membership & issues survey highlights of key findings sponsored by deluxe...
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NAWBO 2011 Membership & Issues Survey
Highlights of Key Findings
Sponsored by Deluxe Corporation
• Conducted online mid April thru early May
• 4th year of an annual issue survey; this year added membership-related questions as well
• N=570 responses, survey sampling error rate +/- 4.1% (meaning that survey responses are within 4% of true population values)
2001 NAWBO Membership Issues Survey Background
Use of Business & Personal Credit Down Over Past Decade
% u
sed
over
pas
t 12
mon
ths
to m
eet c
apita
l ne
eds
Key Business Development Issues: Growth, Profitability, Customers
% Very/Extremely Important
NAWBO Members Seek Growth, Leadership Opportunities
Percent Very/Extremely Interested
Members are Interested in Web-Based & In-Person Learning Events
Percent Very/Extremely Interested
NAWBO Members are Testing Social Media Waters
What ONE THING Gets You the Most Excited About the Future of Your Business?
0
10
20
30
New custs/mkt opps
Grw bus/Bldg team
New prdts, svcs/Innov.
Serv. clients, customers
Incrsd rev./Making money
29
1412
86
Per
cen
t R
espo
nse
(ope
n-en
ded
que
stio
n)
What ONE THING Scares You the Most About the Future of Your Business?
Per
cen
t R
espo
nse
(ope
n-en
ded
que
stio
n)
NAWBO Members Have Economic Clout
• 17% have 10 or more employees employees (compared to 2% among all WOBs). Share similar to 2002 (20%).
• 22% generate $1M+ in revenues (compared to 2% among all WOBs). Share similar to 2002 (23%).
15
On the Downside, NAWBO Members are …
• Largely white (86% white, similar to 88% seen in 2002)
• Aging (41% are 55+, compared to just 24% in 2002)
Satisfaction With NAWBO Membership Positive, But Soft
Per
cent
Sponsored by Deluxe Corporation
Deluxe Corporation is a growth engine for small businesses and financial institutions. Through its industry-leading businesses and brands, Deluxe helps small businesses and financial institutions attract and retain customers. The company employs a multi-channel strategy to provide a suite of lifecycle-driven solutions to its customers. In addition to its personalized printed products, Deluxe offers a growing suite of small business services, including logo design, payroll, web design and hosting, business networking and other web-based services to help small businesses grow. In the financial services industry, Deluxe sells check programs and fraud prevention, customer loyalty and retention programs to help banks build lasting relationships and grow core deposits. Deluxe also sells personalized checks, accessories and other services directly to consumers. For more information about Deluxe, visit www.deluxe.com.