1 of 2 ucb business plan bus 63 viltz, wren 12:10:15
TRANSCRIPT
The Unique Cupcake Boutique
A Unique Business Planfor
A Unique Business Opportunity!
Table of Contents
1) Mission Statement2) Company Vision3)What we do4)Marketing Strategy5) Marketing Mix: Product6)Place 7) Price8)Promotion9)Market Research 10) Market Opportunity11) Operations Strategy12) SIPOC Map13) Management Team14) Financial Strategy15) Business Risks16) Social Responsibility17) Conclusion18) Footnotes19) Contact Info20) Income Statement Financial Projection Spreadsheet
Mission Statement
The Unique Cupcake Boutique endeavors to provide Healthy Comfort Food with all of the flavor and none of the Guilt!
Company Vision
To provide a conscientious and virtually effortless healthy indulgence, through moderation that allows it to be enjoyed on a regular, if not daily basis. Also, to establish a supportive community of healthy comfort food enthusiasts.
What We do
UCB is a grass roots, homegrown company, specializing in decadent international cuisine, we create low calorie, low fat, raw vegan, vegan, vegetarian, or white meat masterpieces, in either full meal or dessert form. The portions are controlled in the form of a size small, medium, or large cupcake. The unique recipes are available to the public for at home use, freshly and easily made in the form of a reusable kit with a cookbook, nonstick baking tin, and pre marked measuring cups. Our entire Video library will instruct Students on how to become their own Vegan, Vegetarian, or Raw “chef” at Home, making the transition to alternative eating programs both easy and fun!!!!
Marketing Strategy
Product
Turkey Meatloaf Cupcake
While we offer so many delicious delights, our favorite full meal is the Turkey Meatloaf Cupcake with Mashed potato frosting. Complete with fresh chives as sprinkles. Our low calorie full meal recipes are inspired by International Cuisine from every corner or the globe.
Vegetarian
For the Veggie consumer, our favorite recipe is Veggie Lasagna Cupcake
made with 3 types of gourmet cheese, brocolini and a special cream sauce.
Vegan
For the Vegan crowd, we love the Vegan Pot Pie Cupcake. We offer the tastiest comfort food available without, meat or dairy products.
Dessert
Red Velvet Cupcakes
And for Dessert, we are very proud to offer the very best Red Velvet Cupcakes on the market, made with fresh cream cheese and buttercream frosting. These beauties come in both Vegan and Regular form so that anyone can enjoy them!!! Not only will they keep people coming back for more, they will no doubt be our best selling Signature product.
There are several mouthwatering flavors and varieties that we offer, these are just a couple of our offerings to peak your interest. The full menu is available upon request. Also, The cook books and cooking DVDs we offer will be a unique and valuable addition to any and all home cooks.
Place
The Various UCB products will be available through our Amazon store, all orders will also be fulfilled by Amazon. An informative website with video commercial ads that link to our Amazon store will serve as our internet presence initially. Eventually, we plan to open a dedicated full scale retail website.
Price
The Average price of each a la carte item we sell is $19.99, each DVD, Cookbook, or Kit will have the same median price. An entire collection will cost about $100.00.
Promotion Social Media outlets are integral to the direct marketing approach we intend to employ. Our Youtube Channel, Instagram, Twitter, and Facebook pages will provide a sense of Community. The three faces of the company, one Raw Vegan, one Vegetarian, and one carnivore, sharing our own daily experiences as a personal journal will encourage others to join in. Participating in taste of L.A. and other well placed events of it’s kind will allow the public to sample our product and spread our Brand through word of mouth. The object is to have a brand presence everywhere there is interest in a healthy lifestyle. ie: Yoga communities or special health centered conferences.
Market Research
The just-released “Vegetarianism in America” study, published byVegetarian Times (vegetariantimes.com), shows that 3.2 percent of U.S. adults, or 7.3 million people, follow a vegetarian-based diet. Approximately 0.5 percent, or 1 million, of those are vegans, who consume no animal products at all. In addition, 10 percent of U.S., adults, or 22.8 million people, say they largely follow a vegetarian-inclined diet.Data for this survey were collected by the Harris Interactive Service Bureau on behalf of Vegetarian Times. The poll surveyed 5,050 respondents, a statistically representative sample of the total U.S. population. Vegetarian Times commissioned RRC Associates, a research firm in Boulder, Colo., to perform the data analysis.
The 2008 study also indicates that of the non-vegetarians surveyed 5.2 percent, or 11.9 million people, are “definitely interested” in following a vegetarian-based diet in the future.
The study also collected data on age, gender and other demographic factors. Of the vegetarians surveyed:
1 59 percent are female; 41 percent are male.2 42.0 percent are age 18 to 34 years old; 40.7 percent are 35 to 54; and 17.4 percent are over
55.3 57.1 percent have followed a vegetarian diet for more than 10 years; 18 percent for 5 to 10 years;
10.8 percent for 2 to 5 years, 14.1 percent for less than 2 years.The 2008 study also indicated that over half (53 percent) of current vegetarians eat a vegetarian diet to improve their overall health. Environmental concerns were cited by 47 percent ; 39 percent cited “ natural approaches to wellness” ; 31 percent cited food-safety concerns; 54 percent cited animal welfare; 25 percent cited weight loss; and 24 percent weight maintenance
“The vegetarian sector is one of the fastest-growing categories in food publishing,” says Elizabeth Turner, Vegetarian Times’ editor in chief. “It’s a dedicated group of consumers that is growing daily. “A vast number of people are seeking to reduce their meat intake, creating a rapidly growing market for
all things vegetarian,” says Bill Harper, vice president and publisher of Vegetarian Times. That trend is reflected in the growth of the magazine, which saw July through December 2007 newsstand sales increase 19.4 percent over the same period in 2006. (1)
Market Opportunity
The target customer would be a wide segment of both young beginners, Mid to senior aged lifers, and curious people of all ages, flirting with the idea of a Veggie lifestyle. The global market is available through the Amazon Marketplace and fulfilled through Amazon.
Operations Strategy
Our Home Based Direct Marketing Strategy is to create an ongoing dialogue with the Veggie and Health food community through our Youtube channel and comment section. Answering any and all questions immediately through social media, allowing users to feel that they have support in their lifestyle transition period. Encouraging users to chronicle their weight loss and personal transitioning stories with photos, thus providing free advertisement for the brand. Minimal cost advertising and marketing wherever possible is both a low start up cost technique and a grass roots personal touch where clients are concerned, ie: Facebook Friends.
Our Goal is to become a household name in alternative eating lifestyles by being accessible at all times via internet. Especially through major holidays such as Thanksgiving or Christmas when the need for suitable meal options are necessary for both nourishment and family inclusion. Support at these times is highly sought after and can be very profitable for repeat customers at least 3 times a year.
SIPOC Map
Suppliers Inputs Processes Customers Outputs
Wholesale grocery supplier
Fresh produce, meat, flour, oil, etc.
regular weekly delivery
Vegan, Vegetarian, alternative lifestyle enthusiasts seeking comfort food.
Repeat business, word of mouth advertising.
Packaging supplier
customized branded paper and plastic packaging
Printed and in stock at all times
people associate our logo with quality, pleasurable indulgent habbit.
Brand reinforcement, as demand grows, the cost of supplies goes down. Create Brand Loyalty.
Commercial kitchen rental location
Clean and well appointed local facility available on an occasional timeshared basis
Use of equipment and utilities to cook, freeze and package food for delivery. Location to film cooking DVDs
B2B Grocery outlets for frozen food section
in time and with profit, we endeavor to expand and purchase dedicated property
Suppliers Inputs Processes Customers Outputs
Staff waiters, cooks, delivery drivers, video production team
Versatile team to accommodate the various events and projects we engage in
healthy staff full of energy who believe in our product because they are also customer.
expand, offer benefits, create team loyalty.
Uniforms and Equipment
Pop up tent, table cloths, dishes, place mats, T-shirts, aprons, chef hats, stationary, branded order forms, etc.
display Logo, make event staff easily recognizable. Inspire trust through presentation.
Fans of our company “lifestyle” purchase and wear branded merchandise for sale in our retail outlets
Create brand loyalty through a uniform image.
Home / Executive Office Headquarters
Web presence management, advertising, Phone, files etc.
Manage all aspects of the business including new products, various projects, and all finances.
Executive staff will freeze and consume all surplus, thus no wasted money.
inspire the creation of new products.
create a sense of family and community as the face of the company.
Management Team
Owner OperationsTitle
Management Responsibilities
Wren Viltz Executive Director Marketing & Public Relations
Allana Morgan Creative Director Chef and Product Development
Tiffany Broussard Financial Director Business Management
Financial Strategy
The UCB business structure is an LLC. The three founders will not only serve as the management team, but they will also divide the initial start up costs and profits three ways equally. Income Statement Projection spreadsheet is available at the end of this report.
Business Risks
Ecoli, GMO vegetables and fruits, shipping logistics issues, recipe copy catting, and DVD bootlegging, are among the few foreseeable risks to to our business.
Social Responsibility
In the world of Raw Vegan and Vegetarianism there is great importance placed on organic and non-GMO fruits and vegetables. Seed archives and seed banks are of the utmost urgency in order to protect our right to grown natural food in the future. UCB will champion efforts to preserve natural food for posterity. The UCB will make every effort to use nothing but non GMO ingredients. Also, any and all surplus food will be donated to the feed the homeless.
Conclusion
We plan on growing our business slowly over time, eventually expanding into frozen foods and premixed seasoning packs and dry goods. We intend to capture our customers hearts and stay with them throughout their lifetime like a trusted friend. The Unique Cupcake Boutique is a lifestyle and a community that will never go out of style!!!!
Footnotes
1) http://www.vegetariantimes.com/article/vegetarianism-in-america/
