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Parking policy as a Tool for Mobility Management

PIMMS CAPITALRegional Conference

11 Nov 2011 – Birmingham

Giuliano Mingardomingardo@ese.eur.nl

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Why is Parking important?

• Because parking plays a key role in urban mobility;

• Because parking is very expensive;

• Because parking is an hot political item (‘parking is emotion’);

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Parking is emotion

• There are many misunderstandings and dilemma’s around parking;

• Very often parking policy is based on feelings and emotions rather than on facts and knowledge;

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Parking Policy as a tool for Mobility Management

• LOCAL AUTHORITIES

• COMPANIES

PARKING POLICY-

LOCAL AUTHORITIES

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Evolution of parking policy

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Parking as fundamental instrument of mobility management

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Misunderstandings in parking policy

(Selection of)

1. Free parking exists;

2. Parking is a location factor for companies;

3. No parking = No business;

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Free parking does not exist!

The price of this is included in this!

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The price of this is included in this!

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No parking = No business?

parking-capacity vs. turnover

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

0,0000 0,0500 0,1000 0,1500 0,2000 0,2500 0,3000 0,3500 0,4000

capacity/m2-sfs

turn

over

/m2-

sfs

shopping areas

Dilemma’s in parking pricing policy

• Short vs. long parking;

• Mobility/Quality of life vs. Financial issue;(Traffic congestion vs. income;)

• Should residents pay for parking?

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Parking policy for companies

• FINANCE

• TRAVEL PLANS/ MOBILITY POLICY

• COMMUNICATION

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Conclusions

• Parking management doesn’t not constrain any kind of economic development:– You are not going to lose visitors, customers,

employees, ...;

• Communication is key!!

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THANKS

mingardo@ese.eur.nl