1. powerblocks = legos + lighting modular lighting – build your own / customize – change /...
TRANSCRIPT
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- Powerblocks = LEGOs + lighting Modular lighting Build your own / customize Change / reconfigure at will Authentic to Max Home lacks great lighting Moving a lot Like building stuff Neck pieces Lighting head(s) Base(s) 2
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- The Blockheads 3 MaxNick Ale Ben
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model Outsourced: mfg, fulfillment, support Distributors: Int. Designer Retailers Design Marketing Cust. Experience Modular lighting/power: Customization Flexibility Re-usability Convenience Smart-home integration Price Design IP Brand Int. designers Acquisition / Retention Self-Service 1. High-end (wealthy) home owners 2. Office build-outs 3. Low-end (IKEA mkt), dorm students Wholesale to Interior designers Asset Sale Value-Driven ( = high end) Version 1 -- 1/11 4
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model Outsourced: mfg, fulfillment, support Distributors: Int. Designer Retailers Design Marketing Cust. Experience Modular lighting/power: Customization Flexibility Re-usability Convenience Smart-home integration Price Design IP Brand Int. designers Acquisition / Retention Self-Service 1. High-end (wealthy) home owners 2. Office build-outs 3. Low-end (IKEA mkt), dorm students Wholesale to Interior designers Asset Sale Value-Driven ( = high end) 5 Version 1 -- 1/11
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- 6 Sneaking Into Dorms
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model Outsourced: mfg, fulfillment, support Distributors: Int. Designer Retailers Design Marketing Cust. Experience Modular lighting/power: Customization Flexibility Re-usability Convenience Smart-home integration Price Design IP Brand Int. designers Acquisition / Retention Self-Service 1. High-end (wealthy) home owners 2. Office build-outs 3. Low-end (IKEA mkt), dorm students Wholesale to Interior designers Asset Sale Value-Driven ( = high end) 7 4. Mid-range home owners Version 1 -- 1/11
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model Outsourced: mfg, fulfillment, support Distributors: Int. Designer Retailers Design Marketing Cust. Experience Design IP Brand Int. designers Acquisition / Retention Self-Service Wholesale to Interior designers Asset Sale Value-Driven ( = high end) 8 Customization Flexibility 1. Mid-range home owners 2. Office build-outs Version 2 -- 1/18
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- Hitting the Phones 9
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model Outsourced: mfg, fulfillment, support Distributors: Int. Designer Retailers Design Marketing Cust. Experience Design IP Brand Int. designers Acquisition / Retention Self-Service Wholesale to Interior designers Asset Sale Value-Driven ( = high end) 10 Customization Flexibility 1. Mid-range home owners 2. Office build-outs Version 2 -- 1/18
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model Outsourced: mfg, fulfillment, support Distributors: Int. Designer Retailers Design Marketing Cust. Experience Design IP Brand Int. designers Acquisition / Retention Self-Service Wholesale to Interior designers Asset Sale Value-Driven ( = high end) 11 Customization Flexibility 1. Mid-range home owners 2. Office build-outs Version 2 -- 1/18
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model Outsourced: mfg, fulfillment, support Distributors: Retailers Design Marketing Cust. Experience Design IP Brand Acquisition / Retention Self-Service Asset Sale Value-Driven ( = high end) Retail Direct online 12 Customization Flexibility 1. Mid-range home owners 2. Office build-outs 3. Young professionals More/less light Directed light Version 2 -- 1/18
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model Outsourced: mfg, fulfillment, support Distributors: Retailers Flexibility: More/less light Directed light Asset Sale Value-Driven ( = high end) Acquisition / Retention Self-Service Retail Direct online Design Marketing Cust. Experience Design IP Brand Young professionals (20-40 yr old) 13 Version 3 -- 1/25
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- Stalking customers at C&B 14
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- We Hit the Phones Again 15
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- Other progress... 16
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model Outsourced: mfg, fulfillment, support Distributors: Retailers Flexibility: More/less light Directed light Asset Sale Value-Driven ( = high end) Acquisition / Retention Self-Service Retail Direct online Design Marketing Cust. Experience Design IP Brand Young professionals (20-40 yr old) 17 Version 5 -- 2/8
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- Lighting idea
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- 19 Back To The Drawing Board...
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- Maximum Pain. Period. 20
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- Kids Asleep. Parents Happy. 21
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- The Product 22
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- The Product 23
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model Better lighting thru flexibility: -More/less light -Directed light -Online ads -Prod. reviews Young professionals (20-40 yrs) -Online direct and mass market 24 Outsourced: mfg, fulfillment, support Distributors: Retailers Design Marketing Cust. Experience Design IP Brand Asset Sale Value-Driven ( = high end) Version 5 -- 2/8
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model -Baby stops crying -Baby goes to sleep -PR, blogs, WOM -New parents (baby
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model -Baby stops crying -Baby goes to sleep -New parents (baby
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model -Baby stops crying -Baby goes to sleep -PR, blogs, WOM -New parents (baby
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model -Baby stops crying -Baby goes to sleep -PR, blogs, WOM -New parents (baby
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- Talking to More Parents 29
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model -Baby stops crying -Baby goes to sleep -PR, blogs, WOM -New parents (baby
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model -Baby stops crying -Baby goes to sleep -PR, blogs, WOM -New parents (baby
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model -Baby stops crying -Baby goes to sleep -PR, blogs, WOM -New parents (baby
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- Babies Outgrow Stuff Fast 33
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model -Baby stops crying -Baby goes to sleep -Blogs, WOM -New parents (1st baby, baby
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- Babies Outgrow Stuff Fast 35
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- To The Future? 36 Car simulator Now Netflix for baby stuff 2 years Online product rental? 5 years
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams So heres where we ended up Outsourced: mfg, fulfillment Design Marketing Cust. Experience Design IP Brand 37 -Blogs, WOM -New parents (1st baby, baby
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Question 1: Can we build it? Outsourced: mfg, fulfillment Design Marketing Cust. Experience Design IP Brand 38 -Blogs, WOM -New parents (1st baby, baby
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Question 2: Do the costs work? Outsourced: mfg, fulfillment Design Marketing Cust. Experience Design IP Brand 39 -Blogs, WOM -New parents (1st baby, baby
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- 40 So... what have we learned?
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- BUSINESS MODEL CANVASSES 45
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model Outsourced: mfg, fulfillment, support Distributors: Int. Designer Retailers Design Marketing Cust. Experience Modular lighting/power: Customization Flexibility Re-usability Convenience Smart-home integration Price Design IP Brand Int. designers Acquisition / Retention Self-Service 1. High-end (wealthy) home owners 2. Office build-outs 3. Low-end (IKEA mkt), dorm students Wholesale to Interior designers Asset Sale Value-Driven ( = high end) Version 1 1/11/11 46
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model Outsourced: mfg, fulfillment, support Distributors: Int. Designer Retailers Design Marketing Cust. Experience Customization Flexibility Design IP Brand Int. designers Acquisition / Retention Self-Service High-end residents Mid-end Interior designers Asset Sale Value-Driven ( = high end) Also looking at commercial lighting 47 Version 2 1/18/11
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model Outsourced: mfg, fulfillment, support Distributors: Retailers Design Marketing Cust. Experience More/less light Directed light Design IP Brand Acquisition / Retention Self-Service Young professionals -Retail -Direct online Asset Sale Value-Driven ( = high end) Version 3 1/25/11 48
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model Outsourced: mfg, fulfillment, support Distributors: Retailers Design Marketing Cust. Experience Flexibility: -More/less light -Directed light Design IP Brand -Trade show -Online ads -Design mag. Young professionals (20-40 yrs) -Retail -Direct online Asset Sale Value-Driven ( = high end) Version 4 2/1/11 49
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model Outsourced: mfg, fulfillment, support Distributors: Retailers Design Marketing Cust. Experience Better lighting thru flexibility: -More/less light -Directed light Design IP Brand -Online ads -Prod. reviews Young professionals (20-40 yrs) -Online direct and mass market Asset SaleValue-driven Version 5 2/8/11 50
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model Outsourced: mfg, fulfillment Design Marketing Cust. Experience -Baby stops crying -Baby goes to sleep Design IP Brand -PR, blogs, WOM -New parents (baby
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model Outsourced: mfg, fulfillment Design Marketing Cust. Experience -Baby stops crying -Baby goes to sleep Design IP Brand -Blogs -WOM = referrals -New parents (1 st baby, baby
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- Key PartnersKey ActivitiesValue PropositionsDemand CreationCustomer Segments ChannelsKey Resources Cost StructureRevenue Streams Powerblocks Business Model Outsourced: mfg, fulfillment Design Marketing Cust. Experience -Baby stops crying -Baby goes to sleep Design IP Brand -Blogs -WOM = referrals -New parents (1 st baby, baby
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- 54 [email protected]@[email protected]@stanford.edu