1 report to stakeholders. 2 navy weeks 2010 gffg/lffg emphasis flag officers – 36 covering 19,...
TRANSCRIPT
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1
Rep
ort
to
Sta
keh
old
ers
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2
Navy Weeks 2010GFFG/LFFG emphasisFlag Officers – 36 covering 19, EFOs supporting 3/4-stars“Marquee” and Specialty Demo TeamsNavy Week LTSCommunication integrationWeb-centric, video production
Sustained EngagementAviationBandsSpeakersExpanded Hometowners
Upward trends from O:AN
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3Room for Improvement
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Upward trends from O:AN 4
Engaged # =
20% of U.S.
population
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All figures are
averages
2010 to date (18)
2009 total (21)
2009 w/o contract
(11)
2009 with contract
(10)
In-Person
Audience252,693 201,407 157,136 311,323
Media impressions
2.4M 1.6M 1.5M 1.8M
AVE $68K $43K $44K $39K
DMA 36 55 51 59
Continuing Improvement
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6
Key TakeawaysUnderstanding and awareness increase with engagement“Real” Sailors, “real” messaging countsApproachability and interactivity are keyAssets – events – attendance – media Time and space maximize impact
They like us; even more when we show up
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7
Joint Planning ProcessSupported/supportingResource/asset spreadOICs
People: Total Force 3.0Senior-rankingContractCivilian
Improving the Vehicle (from the ground, up)
Tasking vs Asking
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8Celebrating 100 years of Naval Aviation
6 N134 diversity priority cities
(Philadelphia, Chicago, Detroit,
Los Angeles, El Paso, San
Antonio)
5 capital cities (Austin,
Jackson, Denver, Indianapolis,
Omaha/Lincoln)
5 new markets (Mississippi,
Austin, Fargo, New England, El
Paso)
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9Commemorating the War of 1812
Real
deliberate
planning
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10
AviationBandsSpeakers
Daily request grind continues …
Sustained
engagement
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Haiti Relief Efforts
Millington Flood
RIMPAC
TRUMAN / Afghan Surge /
McChrystal firingGulf
Oil Spill
Counter-Piracy
OPs
Continuing engagement, cont’d
The story
matters
538 pitched, 242 interviews completed, 152 clips captured
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12
•The Engine of O:AN
•Taking Navy Weeks to the next level
• Turning Navy Weeks into Navy Years
Bringing America’s Navy Home