1. ross sleight
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Confidential. © Somo Ltd. 2012Confidential. © Somo Ltd. 2012
Ross Sleight | Chief Strategy Officer | 22.03.2012
MiM 2012
SOCIAL MOBILE THOUGHT
Confidential. © Somo Ltd. 2012
SOCIAL MOBILE – NOT AS AN ADJUNCT FOR ONLINE
Confidential. © Somo Ltd. 2012
MOBILE FIRST
5 M 15 M 27 M
They all address a (niche) behaviour that can be enhanced by functions of social media
Confidential. © Somo Ltd. 2012
MARKETS WITHIN NICHES
Confidential. © Somo Ltd. 2012
LEVERAGING TECHNOLOGY IS NOT ENOUGH
Confidential. © Somo Ltd. 2012
DEVICE USAGE TIMES
Night T
ime 1
-3am
Early
Morn
ing 4-6am
Morn
ing 7-9
am
Late
morning 1
0am-1
2am
Early
Afternoon 1pm-3
pm
Afternoon 4-6
pm
Early
Even
ing 7-9
pm
Late
Even
ing 10-1
2pm0%5%
10%15%20%25%30%35%
Day in the Life of Device Usage - Weekday
Desktop Mobile Tablet
% o
f Int
erac
tions
Confidential. © Somo Ltd. 2012
DO THESE ANSWER A (NICHE) USER BEHAVIOUR?
Confidential. © Somo Ltd. 2012
MONETISATION?
Confidential. © Somo Ltd. 2012
WHERE WILL WE SEE SOCIAL MOBILE SUCCESS?
Confidential. © Somo Ltd. 2012
WHERE WILL WE SEE SOCIAL MOBILE SUCCESS?
Confidential. © Somo Ltd. 2012
WHERE WILL WE SEE SOCIAL MOBILE SUCCESS?
Confidential. © Somo Ltd. 2012
SUMMARY
Mobile first, not an adjunct
Address an existing user behaviour
Amplify and enhance with social
Market in the niche?
Crack monetisation first
Gain mass by partnering (through solving a business need)
Confidential. © Somo Ltd. 2012Confidential. © Somo Ltd. 2012
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