1 search engine room 2007 blog marketing and optimisation frank arrigo [email protected] group...
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Search Engine Room 2007Blog Marketing and Optimisation
Frank [email protected]://blogs.msdn.com/frankarr Group Manager, Technical CommunitiesDeveloper & Platform Evangelism with a little bit of help from Hugh Macleod http://www.gapingvoid.com/
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Why am I here?
Really – What am I doing here?
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Blogs + Search = Visits
A case study on how blogging can work for a major corporate such as Microsoft.
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Where do they come from ?
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What are they looking for?
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The Long Tail of Content!
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What’s so great about blogs?
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Trackbacks are good
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Final Word
http://blogs.msdn.com/frankarr
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Get Started?
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© 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only.MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.