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Selling GFI VIPRE® Antivirus Business

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Presentation outline

» Issues with malware/viruses

» What is VIPRE Antivirus Business?

» How Does VIPRE Antivirus Business work?

» What’s new in VIPRE Version 5.0

» Key benefits

» Prospecting

» Handling common objections

» ROI

» Competitors

» Reference documents

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Issues with malware/viruses

» Businesses are worried about the risks associated with viruses. Those worries include:□ The impact of data availability:

> Loss of the organization’s data> Loss of customers’ data

□ Financial impact as a result from the above

□ Failing to adhere to regulatory requirements associated with data

□ Their reputation

» Malware and malicious parties need to be mitigated

» Users need to be protected from themselves

» Companies need to lower costs associated with protecting their computers

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Pioneers in anti-malware protection

» Viruses have been around for 20 years□ ‘Traditional’ viruses today are only 4% of the current total malware

□ Protecting against malware that has emerged over the last 5 years is the “hard part”

» GFI is a leader in delivering anti-malware technology that protects against the evolving threat landscape

» The first antispyware vendor to participate with VirusTotal

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VIPRE Antivirus Business

» Preventive antivirus and antispyware packages are “must haves” in today’s networking environments

» No company from 10 users up to 100,000+ employees is immune from the security threats posed by rogue code, which include viruses, trojans, bots, zombies, spyware, spam, and blended malware

» The threats have become more sophisticated, pervasive, and pernicious with each passing day

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VIPRE Antivirus Business

» For IT professionals embroiled in malware outbreaks, challenged with difficult antivirus deployments, or dealing with excessive user complaints of performance degradation cutting into employee productivity, VIPRE Business is a superior, cost-effective solution that is easy to deploy and manage without draining system resources

» VIPRE has everything you need, and nothing you don’t

» VIPRE’s small footprint allows our typical customer to install and deploy protection in half the time, with half the steps, allowing you to do more with less – and to respond to more pressing issues

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WHAT ISWHAT ISVIPRE ANTIVIRUS BUSINESSVIPRE ANTIVIRUS BUSINESS

WHAT ISWHAT ISVIPRE ANTIVIRUS BUSINESSVIPRE ANTIVIRUS BUSINESS

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What is VIPRE Antivirus Business? (1/3)

» An anti-malware engine that detects and remediates all the bad stuff

» A high-speed threat scanning solution that analyzes large volumes of information with limited performance impact on end-user PCs

» An advanced anti-rootkit solution that finds and disables malicious hidden processes, threats, modules, services, files and alternate data streams (ADS) on user systems

» A remote device scanner that auto-scans removable drives and files for threats

» An email antivirus solution that protects against email-borne viruses□ Direct support for Outlook, Outlook Express, Windows Mail□ Supports any email program which uses POP3 and SMTP

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What is VIPRE Antivirus Business? (2/3)

» An easy to install, easy to deploy and easy to manage AV solution

□ A configurable dashboard provides centralized, policy driven malware management

□ An agent deployment wizard allows IT administrators to select their deployment and configuration options; silent push install, MSI file, Active Directory Policy based on OU’s, IP range and machine lists

□ Administrators can layer their own additional protection rules to look for specific types of behavior

□ Policy-based management allows IT administrators to:> Schedule quick and deep scans > Set scan options; including known locations, the ability to scan running processes

or cookies > And whether to allow or exclude specific threats

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What is VIPRE Antivirus Business? (3/3)

» Flexible reporting to create custom reports or modify existing reports

» A custom report editor enables IT administrators to modify existing reports or create their own reports

» Report scheduling capabilities give IT administrators the flexibility: □ To schedule reports to run at designated times

□ To email reports to specified managers or users

» Report on important information such as:□ Executive overview

□ Threats found on machines

□ Top 25 infected machines

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VIPRE: Next-gen technology (1/3)

» Engineered from scratch for the highest performance possible□ By contrast, traditional AV vendor’s products have historically received low

marks from customers for bloat and lack of comprehensive protection

» New technology without building on older generation antivirus engines

» Merges detection of all types of malware into a single, efficient, and powerful system

» VB100, Opswat, ICSA and Checkmark Anti-Virus Desktop certified engine

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Proprietary detection technology (2/3)

» Active Protection™ works inside the Windows kernel (the core of the OS), watching for malware and stopping it before it has a chance to execute on a system

» Active Protection includes three distinct methods to defend against malware: □ Signature matching to compare files for an exact match against VIPRE’s

definition database

□ Heuristic analysis, which examines the internal file characteristics to determine if it is malware

□ Behavioral analysis, which observes and tracks the actions of specific code and program to identify malware

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Proprietary detection technology (2/3)

» MX-Virtualization™: Virtual Machine technology□ Analyzes malware in real-time, virtual environment that fools the malware into

thinking it has access to the PC

□ Allows VIPRE to observe how the malware behaves

□ Uses the fastest emulation technique available, Dynamic Translation, without compromising system performance

□ Dramatically improves zero-day detection

□ 1-2 years lead over competition in technology

» Genscan™ and Cobra™ Heuristics□ Uses super efficient dynamic pattern assessment to determine if something

is malware

» Multiple other methods

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Proprietary detection technology (3/3)

MX-Virtualization™: Virtual machine technology

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Features comparison

Powerful endpoint protection – Customers can choose which solution is right for their organization

FeaturesVIPRE

Antivirus BusinessVIPRE

Business Premium

Desktop antivirus and antispyware Multi-tiered site Single agent Network Access Control (NAC) support

Desktop firewall Host Intrusion Prevention (HIPS) Intrusion Detection System (IDS) Malicious URL filtering Ad blocking

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VIPRE ANTIVIRUS BUSINESS PREMIUMVIPRE ANTIVIRUS BUSINESS PREMIUM

VIPRE ANTIVIRUS BUSINESS PREMIUMVIPRE ANTIVIRUS BUSINESS PREMIUM

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VIPRE Antivirus Business Premium version (1/2)

» Desktop firewall□ Rules can be made to block admin-defined inbound or outbound traffic

» Boot time firewall □ Limits access on a desktop to only certain network resources upon loading

» Host Intrusion Prevention (HIPS)□ Monitors for suspicious activities by analyzing events occurring within that host

» Unique Intrusion Detection System (IDS) functionality□ Included in VIPRE are pre-defined IDS rules that are updated through VIPRE

threat signatures

□ They proactively protect against exploits and zero-day threats

□ Admins have the ability to write detailed rules based on the Snort® language to complement their own security profile

□ Rules can be made to block admin-defined inbound or outbound traffic

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VIPRE Antivirus Business Premium version (2/2)

» Malicious URL blocking □ Bad website blocking uses the comprehensive ThreatTrack™ malicious URL

feeds from GFI Labs

» Ad blocking □ Automatically block malicious or third-party advertisements that use JavaScript,

VBScripts, and ActiveX controls

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HOW DOES VIPRE ANTIVIRUS HOW DOES VIPRE ANTIVIRUS BUSINESS WORK?BUSINESS WORK?

HOW DOES VIPRE ANTIVIRUS HOW DOES VIPRE ANTIVIRUS BUSINESS WORK?BUSINESS WORK?

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How does VIPRE Antivirus Business work?

» The VIPRE Business console lets admins create and deploy policies to machines

» A policy dictates how all agents in the policy behave:□ Scan times – schedule both deep or quick scans

□ Aggressiveness – what locations to scan

□ Actions to take – what to do if malware is discovered

□ End-users can be allowed to perform scans if preferred

» Agents report the results back to the console for viewing/actions in the dashboard

» Reports show admins the condition of their network

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VIPRE Antivirus Business components

Endpoint agents installed

VIPRE ServerVIPRE Console

VIPRE Server

Endpoints

VIPRE Console

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Multiple sites

VIPRE Server

Endpoints

VIPRE Console

Departments Divisions Remote locations Multiple policies/sites

Headquarters HQ ServerLocal Config DatabaseLocal Quarantine DatabaseLocal Report DatabaseAlso Central Config DatabaseCentral Quarantine Database

Endpoint agentsMultiple agentsMultiple policies

VIPRE Server

Endpoints

VIPRE Console

Branch 1 ServerLocal adminLocal config databaseLocal quarantine databaseLocal report database

Duplicate data to HQ Server for: Configuration Quarantine

Duplicate data to HQ Server for: Configuration Quarantine

HQ admin can configure Branch 1 and Branch 2

Endpoint agentsMultiple agentsMultiple policies

VIPRE Server

Endpoints

VIPRE Console

Branch 2 ServerLocal adminLocal config databaseLocal quarantine databaseLocal report database

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INTRODUCING VIPRE ANTIVIRUS INTRODUCING VIPRE ANTIVIRUS BUSINESS 5.0BUSINESS 5.0

INTRODUCING VIPRE ANTIVIRUS INTRODUCING VIPRE ANTIVIRUS BUSINESS 5.0BUSINESS 5.0

Release date: October 5, 2011

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New in version 5.0

» RebrandingVIPRE Enterprise is now…

VIPRE Enterprise Premium is now…

» Enhancements are focused on ease of use, performance and stability□ Zero-configuration database

□ Multi-site management

□ Incompatible software removal

□ User interface improvements

□ Windows Firewall auto-configuration

□ Improved data access layer

□ Audit trail

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Zero-configuration database

» Built-in database for new installations□ A true zero-configuration database that is transparent to the admin

□ Eliminates MS SQL Express 2005 prerequisite

□ Eliminates risk of conflict with other software that uses other MS SQL instances

□ Faster installation (~1 minute to install the console)

□ Improves response time of the console (i.e., policy properties open quickly)

» Reduces:□ Administrative overhead for installation/maintenance

□ Tech support calls

□ Installation time for customers who don’t require a robust database

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Multi-site management

» Easy remote management of multiple sites□ A dedicated communication layer

□ Eliminates need to manually configure MS SQL and/or firewall settings to allow remote access

□ Admins simply enter a remote server name/IP address and credentials to authenticate with remote server (port 18088)

» Eliminates:□ Security concerns from exposing port 1433 (SQL) to the outside world

□ Connecting to sites individually via VPN

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Windows Firewall auto-configuration

» Automatically creates agent communication exclusions within the Windows Firewall □ Handled at installation and verified every service start up□ Only application exceptions are created – NEVER port exclusions□ User Access Control and Group Policy do not create roadblocks□ Completely transparent to admins and end users

» Prevents:□ Blocked agent communication traffic caused by the Windows Firewall □ Additional network prep by admins prior to deployment□ Time-consuming and painful steps to ensure proper configuration

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User interface improvements

» Centralized installation, deployment and management□ Strong focus on simplifying agent deployment

□ Deployment dialogs provide insight on security

□ Quick scans commence immediately after deployment

□ Modern, easy-to-use management console

□ High-visibility toolbar buttons allow quick access to frequently accessed areas

Goal: Take the customer from download to protected with ease

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Console landing page

» Deployments/quick scans begin after exiting the configuration wizard

High-visibility buttons added to the toolbar menu for easy navigation to commonly used functions

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Audit trail

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Audit trail

» Auditing at the site level provides details on configuration changes made within the product□ Who made the change?□ When the change was made?□ What settings where changed?

Admins will know the answers!

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Incompatible software removal

» Uninstalls other AV products during VIPRE installation□ Allows for automated migration to VIPRE

□ Drastically reduces administrative overhead

□ Rapid response time for new versions and unsupported products

» Ensures:□ Smooth migration from current AV solution to VIPRE

□ That switching AV solutions is fast and uncomplicated

□ Competitive products are completely uninstalled

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Configuration wizard (incompatible software)

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Most commonly removed competitive products

» McAfee, Symantec and AVG top the list

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Key benefits

» Protection□ Avoids virus/malware infections

» Productivity□ Reduces employee downtime due to virus infections

□ Lowers administrative time/costs due to a virus infections

□ Users are able to continue to work while VIPRE is working its “magic”

» Risk Avoidance□ Reduces legal risk and exposure

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PROSPECTINGPROSPECTING

PROSPECTINGPROSPECTING

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Best prospects

» Anyone with an IT infrastructure

» Companies with compliance mandates around maintaining/safeguarding their electronic data

» Anyone who is dissatisfied with their current solution□ Resource consumption issues/slow computers

□ Missed malware

□ Pricing

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HANDLING COMMON OBJECTIONSHANDLING COMMON OBJECTIONS

HANDLING COMMON OBJECTIONSHANDLING COMMON OBJECTIONS

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Handling common objections

» Consumer AV products MAY seem like the best or cheapest solution□ Takes control of security away from admins and gives it to end users – who

may not be qualified to receive it

□ Even small environments needs some control to prevent costly and time-consuming mistakes by end users

□ No way to determine if the AV definitions/versions are up to date – may not be protected from the latest threats

□ Business AV products allow for centralized management and control of all user’s machines and provides centralized reporting for tracking purposes

□ And provide a higher level of protection with easier management than consumer AV products

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Trading performance for high effectiveness

» Most anti-malware solutions have continuously evolved to address new threats, but the protection comes at a price – placing high demands on system resources and slowing performance

» Many SMBs are sacrificing performance for effectiveness with resource hogging solutions

VIPRE Business has a low impact on resources and user productivity while providing unrivalled threat detection and protection

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ROISROIS

ROISROIS

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ROI

» Customers save a lot of resources, time, and budget by making VIPRE Business their corporate endpoint protection solution

» It provides proactive malware protection:□ Exposure to viruses and malware

□ Data loss

□ Downtime due to virus infections

□ Administrative costs to keep the company’s computers free of viruses

» Easy to install, deploy and manage

» World class anti-malware technology at a competitive price

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Why are customers purchasing VIPRE Antivirus Business?

» To replace their current AV solution because:□ It is ineffective in protecting endpoints from threats

□ It consumes an unacceptable amount of resources

□ It costs too much

» VIPRE Antivirus Business offers:□ Next-generation technology

□ World-class threat detection and protection

□ Low impact on resources and user productivity

□ Cost effective solution

□ Easy to manage

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GFI’s credibility awards and certifications

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REFERENCE DOCUMENTSREFERENCE DOCUMENTS

REFERENCE DOCUMENTSREFERENCE DOCUMENTS

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Reference documents

» SmartGuides

» System requirements

» Terminology

» Videos/webinars

» White papers

» GFI BattleSheet

» GFI Technical support/knowledge base

» Brochures/datasheets

» Case studies

» Competitive comparisons

» Manuals

» Presentations

» Pricing

» Prospecting questions

To access these docs, please visit our website and Resource Centre at the GFI Partner Area

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