1 social struggle media encoding audience decoding common sense/cultural power media appropriation...

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1 Social Struggle Media Encoding Audience Decoding “Common Sense”/Cultural Power Media Appropriation Ritual Consumption Acceptance Negotiation Resistance Code Map Template “Hegemony” /

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Page 1: 1 Social Struggle Media Encoding Audience Decoding Common Sense/Cultural Power Media Appropriation Ritual Consumption Acceptance Negotiation Resistance

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Social Struggle

Media Encoding

Audience Decoding

“Common Sense”/Cultural

Power

Media Appropriation

Ritual Consumption

Acceptance

Negotiation

Resistance

Code

Map

Template

“Hegemony”/

Page 2: 1 Social Struggle Media Encoding Audience Decoding Common Sense/Cultural Power Media Appropriation Ritual Consumption Acceptance Negotiation Resistance

A Deep Code

Individualism

Work

Prosperity

Intergenerational Progress

Page 3: 1 Social Struggle Media Encoding Audience Decoding Common Sense/Cultural Power Media Appropriation Ritual Consumption Acceptance Negotiation Resistance

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MinstrelsyMinstrelsy

T.D. Rice as “Jim Crow”

Page 4: 1 Social Struggle Media Encoding Audience Decoding Common Sense/Cultural Power Media Appropriation Ritual Consumption Acceptance Negotiation Resistance

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Minstrelsy as Social Struggle

Minstrelsy as Social Struggle

When I got out I hit a manHis name I now forgot,

But dere was nothing left‘Sept a little grease spot

—Jim Crow Verse

When I got out I hit a manHis name I now forgot,

But dere was nothing left‘Sept a little grease spot

—Jim Crow Verse

I went down de riber,I didn’t mean to stay,

But dere I see so many galls,

I couldn’t get away—Jim Crow

Verse

I went down de riber,I didn’t mean to stay,

But dere I see so many galls,

I couldn’t get away—Jim Crow

Verse

Page 5: 1 Social Struggle Media Encoding Audience Decoding Common Sense/Cultural Power Media Appropriation Ritual Consumption Acceptance Negotiation Resistance

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Minstrelsy as Hegemony

Minstrelsy as Hegemony

Page 6: 1 Social Struggle Media Encoding Audience Decoding Common Sense/Cultural Power Media Appropriation Ritual Consumption Acceptance Negotiation Resistance

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What did it mean when a black man played a minstrel?

What did it mean when a black man played a minstrel?

William Henry Lane“Master Juba”

Page 7: 1 Social Struggle Media Encoding Audience Decoding Common Sense/Cultural Power Media Appropriation Ritual Consumption Acceptance Negotiation Resistance

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Is Snoop Dogg a modern day minstrel?

Is Snoop Dogg a modern day minstrel?

Page 8: 1 Social Struggle Media Encoding Audience Decoding Common Sense/Cultural Power Media Appropriation Ritual Consumption Acceptance Negotiation Resistance

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The “Commodification” of a Racial Code

Page 9: 1 Social Struggle Media Encoding Audience Decoding Common Sense/Cultural Power Media Appropriation Ritual Consumption Acceptance Negotiation Resistance

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Black “labor functions as the spectacular mirror [and foil] of [an] ideal consuming [american]” —Mehaffy (pp. 136-137)