Someone has rightly said that practical experience is far better and closer to the realworld than mere theoretical exposure. The practical experience helps the student to viewthe real business world closely, which in turn widely infuences his/her perceptions andunderstanding of the real situation.Research work constitutes the backbone of any management education program. management student has to do research work !uite fre!uently during his entire life span.The research work entitled"#rand wareness nd $reference Regarding %avells&R''( )*+s,aims to know customer awareness regarding %avells and the productso-ered by it.The present report is a part of the pro.ect that contains the work done by me during thetraining period at%avells /ndia +td. )handigarh.True to the core, a properly and executed industrial training helps a lot in providinglinkage between the student and the industry. /t develops the awareness of industrialapproach to problem solving basedon a board understanding of the mode of operation of industrial organi0ation.This pro.ect has o-ered me an opportunity to putall my e-orts and the theoreticalknowledge to practice and enhance my knowledge, andat the same time, given me practical experience in the 1eld of marketing. /t is surely going to help me in my future pro.ects too