1TAYLOR AND MAZLOW AND OTHER STARS OF MOTIVATIONAL THEORY

INVESTIGATING THE THEORIST

STARTER

• If the answer is “Motivation” what would the question be?

• If the answer is “Carrot” what would the question be if it wasn’t about something you eat?

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A LONG TIME AGO

• Frederick Winslow Taylor (known to his friends as FW) started investigating how to make people work harder

• He was an engineer and he wanted to find out how to make workers as efficient as machines

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EFFICIENCY

• Your definition here

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WHY HE IS FAMOUS

• FW (as his friends knew him) became known as the Father of Scientific Management, his influence is still felt today• He came from a wealthy family and was very

smart, he was accepted to study Law at Harvard but his eyesight was becoming very poor and he had to find another profession

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ENGINEERING

• He became very well known in his field and won awards for his innovative engineering solutions• But machines alone could not

make a company efficient and soon he turned his attention to the workers

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FW TAYLOR’S WORK

• He set up systems for workers to follow• He measured output and

rewarded it for individuals• He brought in specialised

training for all workers rather than just let them work it out for themselves or learn from others

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BUT …

• He had some funny ideas• Here’s a famous quote from FW Taylor• “'I can say, without the slightest hesitation that the

science of handling pig-iron is so great that the man who is ... physically able to handle pig-iron and is as stupid to choose this for his occupation is rarely able to understand the science of handling pig-iron

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Do you agree, this was written in 1911, what might have changed since then?

TAYLOR BELIEVED THAT

• Workers were only motivated by money• Workers were naturally lazy and left alone would

work very poorly• Workers were not smart enough to make

decisions they needed managers for that

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Formulate an argument against Taylor’s theories

HOWEVER

• Some of the ideas he created are still used today• Piece work is the main way of motivating

production workers to increase efficiency• His ideas about training and production methods

are still in use today

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REVISION

• Write down as much about FW Taylor as you can remember, you can discuss with your work partners if you like

• Time 5 Minutes

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NEXT … MAZLOW

• Abraham Maslow was born in 1908 in Brooklyn, New York• He was the oldest of 7 children and his parents

were uneducated Jews from the Ukraine• He remembers his childhood as lonely and

unhappy because he was the only Jewish boy in his neighbourhood• He had no friends and spent a lot of time studying

in libraries

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HIS STUDIES

• Mazlow’s studies paid off and he earned a place at university to study Psychology• Most Psychologists in these days

concentrated on what it meant when the brain went wrong• Abraham Maslow studied what it

meant when the brain was exceptional

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MASLOW STUDIED EXCEPTIONAL PEOPLE LIKE ..

• Albert Einstein to see what made them so successful

• He came up with the following theory

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MASLOW’S HIERARCHY OF NEEDS

• In brief, people have different needs in order to be satisfied• Once they have fulfilled their basic needs they

move on to other needs• He developed a pyramid to demonstrate this

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sleep etc

Creativity, meaningfulness, self sufficiency, playfulness, satisfaction