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The Growing California Plug-in Electric Vehicle Market

www.PEVCollaborative.orgupdated: April 2014

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Mission

The California Plug-In Electric Vehicle Collaborative is a public/private organization focused on accelerating the adoption of PEVs to meet California’s economic, energy and environmental goals. Using the expertise of each member, the PEV Collaborative convenes, collaborates and communicates on emerging PEV market trends and works to address challenges and enable strong PEV market growth. 

2014 MembershipEnvironmental NGOs• American Lung

Association• Center For Energy

Efficiency And Renewable Technologies

• International Council for Clean Transportation

• National Resources Defense Council

• Union of Concerned Scientists

EVSE/Network Providers• AeroVironment• Clean Fuel Connection• ChargePoint• Greenlots• NRG• Recargo

Automakers• BMW• Daimler• Ford• GM• Honda• Kia• Nissan• Tesla• Toyota

State Government• Air Resources Board• CA Energy Commission

• CA Public Utilities Commission

• Legislature members• Governor’s office

Local Government• Bay Area AQMD• South Coast AQMD• Northern Sonoma APCD

Utilities• LADWP• PG&E• SCE• SDG&E• SMUD

Education/Research• California Center for Sustainable

Energy• CalETC• CALSTART• EPRI• Plug In America• UC Davis – ITS• UCLA – Luskin Center

Plug-in Electric Vehicle Sales

Dec-10

Feb-11

Apr-11

Jun-11

Aug-11

Oct-11

Dec-11

Feb-12

Apr-12

Jun-12

Aug-12

Oct-12

Dec-12

Feb-13

Apr-13

Jun-13

Aug-13

Oct-13

Dec-13

Feb-14

Apr-14

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

0

50,000

100,000

150,000

200,000

250,000

Monthly US SalesUS Cumulative SalesCA Cumulative (est)

Mon

thly

U.S

. Sal

es

Cum

ulati

ve S

ales

National Sales: Cumulative 2014: 30,845 Cumulative 2011-2014: 199,164 April: 8,905California Sales: Cumulative 2011-2014: 83,288

Note: Approximation assumes CA sales are 40% of national sales.Reference: www.hybridcars.com Visit www.PEVCollaborative.org for more information

5/5/2014

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PEV Types

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Volt

LEAF

Model S

Many PEV Models Available. More Coming.

Focus Electric

C-Max Energi

Fusion Energi

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Rav 4

Prius Plug-in

Spark

Many PEV Models Available. More Coming.

Accord Plug-in

Fit EV

500e

Many PEV Models Available. More Coming.

i3

Panamera

ELR iMiEV

Fourtwo

Model X

Many PEV Models Available. More Coming.

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i8

Soul EV

B-Class Electric

Scion iQ EV

Outlander

e-NV200

PEV Incentives

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• California Clean Vehicle Rebate Project– Allocated $100 million since 2010– Additional funding in the state budget for the next

fiscal year

• Federal tax credits– Up to $7,500 for BEVs and PHEVs – amount

depends on battery size

• Carpool / HOV stickers• Local incentives

– For example: free parking, additional vehicle rebate

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Charging PEVs

Driving on Electricity can be Cheaper

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• Driving on electricity is like paying $1.50 a gallon for gasoline*

• Utilities offer special rates for PEVs that encourage off-peak charging

• PEVs can have less maintenance costs

* When paying $0.15 kWh

PEV Infrastructure• CA has over 4600 Level 2 and

129 DCFC charging points*

• Over $38M awarded in CA state funding for PEV infrastructure (2010-2014)

• 200 NRG “Freedom Stations” and 10,000 Level 2 “make-ready’s” for multi-unit dwellings, workplaces, schools and hospitals

• 13 Tesla Supercharger locations with more coming

* Source PlugShare. January 7, 2014

• Incentives– Monetary (such as CVRP)– Non-monetary (such as HOV lanes and free parking)

• Infrastructure Development– Increase community PEV readiness– Promote workplace charging– Share learnings of Multi-unit Dwelling infrastructure

challenges– Encourage expansion of public and private investment in

charging

• Leadership & Promotion– Expand the conversation

Actions Needed for a Strong PEV Market

Tools for Workplace and MuD Charging• Workplace Charging

• Case Studies

• Employee Survey

• Communication Guides

• CALSTART Best Practices

• PEVCollaborative.org/workplace-charging

• Charging at Multi-unit Dwellings• Guidelines Document

• Resident Survey

• Communication Guides

• PEVCollaborative.org/MuD

PEV Readiness Tools for Local Government

• PEVC PEV Readiness Toolkit– www.pevcollaborative.org/policy-makers

• Governor’s Office ZEV Guidebook– www.opr.ca.gov/

s_zero-emissionvehicles.php

• 50 corporate executives met with the Governor including:

– Google, Coca-Cola, Walgreens

• Corporate commitments to Workplace Charging

• 2014 DRIVE THE DREAM follow up to continue momentum and engage corporate leaders

For More Information

www.PEVCollaborative.org

www.DriveClean.ca.gov/pev