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TROUTMAN SANDERS LLP 11682 EL CAMINO REAL SUITE 400 SAN DIEGO, CA 92130-2092 38528541 3:14-CV-01191-JLS-KSC 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 TROUTMAN SANDERS LLP Justin Nahama, Bar No. 281087 [email protected] Wynter L. Deagle, Bar No. 296501 [email protected] Matthew J. Hrutkay, Bar No. 297485 [email protected] Christina Ding, Bar No. 286009 [email protected] 11682 El Camino Real, Suite 400 San Diego, CA 92130-2092 Telephone: 858-509-6000 Facsimile: 858-509-6040 LATHAM & WATKINS LLP Blair Connelly, Bar No. 174460 [email protected] William O. Reckler, admitted pro hac vice [email protected] 885 Third Avenue New York, New York 10022-4834 Telephone: (212) 906-1239 Facsimile: (212) 751-4864 Attorneys for Plaintiff CROSSFIT, INC. UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF CALIFORNIA CROSSFIT, INC., a Delaware corporation, Plaintiff, v. NATIONAL STRENGTH AND CONDITIONING ASSOCIATION, a Colorado corporation, Defendant. Case No. 3:14-cv-01191-JLS-KSC MEMORANDUM OF POINTS AND AUTHORITIES IN SUPPORT OF CROSSFIT, INC.’S RENEWED MOTION FOR TERMINATING SANCTIONS Date: September 5, 2019 Time: 1:30 p.m. Dept: 4D Judge: Hon. Janis L. Sammartino Case 3:14-cv-01191-JLS-KSC Document 326-1 Filed 06/20/19 PageID.19690 Page 1 of 57

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Page 1: 1 TROUTMAN SANDERS LLP Justin Nahama, Bar No. 281087 · 2019-06-24 · T R O U T M A N I S A N D E R S L L P 1 1 6 8 2 E L C A M I N O R E A L S U T E A 4 0 0 S A N D I E G O, C 9

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TROUTMAN SANDERS LLPJustin Nahama, Bar No. 281087 [email protected] Wynter L. Deagle, Bar No. 296501 [email protected] Matthew J. Hrutkay, Bar No. 297485 [email protected] Christina Ding, Bar No. 286009 [email protected] 11682 El Camino Real, Suite 400 San Diego, CA 92130-2092 Telephone: 858-509-6000 Facsimile: 858-509-6040

LATHAM & WATKINS LLPBlair Connelly, Bar No. 174460 [email protected] William O. Reckler, admitted pro hac [email protected] 885 Third Avenue New York, New York 10022-4834 Telephone: (212) 906-1239 Facsimile: (212) 751-4864

Attorneys for Plaintiff CROSSFIT, INC.

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF CALIFORNIA

CROSSFIT, INC., a Delaware corporation,

Plaintiff,

v.

NATIONAL STRENGTH AND CONDITIONING ASSOCIATION, a Colorado corporation,

Defendant.

Case No. 3:14-cv-01191-JLS-KSC

MEMORANDUM OF POINTS AND AUTHORITIES IN SUPPORT OF CROSSFIT, INC.’S RENEWED MOTION FOR TERMINATING SANCTIONS

Date: September 5, 2019 Time: 1:30 p.m. Dept: 4D Judge: Hon. Janis L. Sammartino

Case 3:14-cv-01191-JLS-KSC Document 326-1 Filed 06/20/19 PageID.19690 Page 1 of 57

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TABLE OF CONTENTS

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I. INTRODUCTION ........................................................................................... 1

II. BACKGROUND ............................................................................................. 3

A. The NSCA’s Destruction and Concealment is Substantially Greater Than the Misconduct Identified in 2017 .................................. 3

1. The NSCA Failed to Institute Any Form of Litigation Hold Until ............................................................... 3

2. The NSCA Lost ESI ................................................................... 4

3. During the Litigation, the NSCA Deleted Incriminating Documents Referencing CrossFit ............................................... 4

4. The NSCA Obstructed Stroz’s Ability to Fully Assess Evidence Spoliation and Facilitate a Complete Production ....... 6

B. The NSCA’s Misconduct Prevented Stroz From Fully Addressing the Court’s Directives in the 2017 Sanctions Order .......... 8

C. The NSCA Concealed Over 279,000 Documents That Expose a Company-Wide Campaign to Manufacture, Publish and Promote Fake “Peer Reviewed” Research to Harm CrossFit ............................. 9

NSCA’s Bias Against CrossFit ...................................................... 10

Commercial Motives to Manufacture Research to Harm CrossFit .......................................................................................... 11

Internally and Externally Promoting the Fake Injury Data in the Devor Article Before and After the Erratum ........................... 12

NSCA Research Misconduct and Dr. Kraemer’s Perjury ............. 12

Promoting False Research to Harm CrossFit in the Military ........ 14

Tracking the Spread and Impact of the NSCA’s Fabricated Research About CrossFit ............................................................... 15

Concealed Evidence Revealing the NSCA’s Intentional Campaign to Perpetuate False Information Through the Erratum .......................................................................................... 17

III. THE NSCA’S DISCOVERY ABUSES AND PERJURY WARRANT TERMINATION UNDER RULE 37 ............................................................ 18

A. Termination Is Appropriate and Necessary Under Rule 37(e) ........... 18

1. ESI that should have been preserved in the anticipation or conduct of litigation was lost and cannot be restored .............. 19

2. The NSCA Failed to Take Reasonable Steps to Preserve the Lost ESI .............................................................................. 22

3. The NSCA Acted with Intent to Deprive CrossFit of the Information in this Litigation ................................................... 24

4. CrossFit is Not Required to Prove Prejudice ............................ 25

B. The NSCA Failed to Provide Information Required by Rule 26(a) in Violation of Rule 37(c).......................................................... 28

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1. Despite Multiple Opportunities, the NSCA Failed to Identify Relevant Custodians .................................................... 28

2. Termination Pursuant to Rule 37(c) is Appropriate in Light of the NSCA’s Willful and Bad Faith Conduct .............. 29

C. The NSCA Failed to Comply with Multiple Discovery Orders in Violation of Rule 37(b) ....................................................................... 29

IV. TERMINATION PURSUANT TO THE COURT’S INHERENT POWERS IS APPROPRIATE IN LIGHT OF THE SCOPE OF THE NSCA’S INTENTIONAL DISCOVERY MISCONDUCT ......................... 33

A. The Five Ninth Circuit Factors Weigh Heavily in Favor of Termination ......................................................................................... 34

1. Public Interest in Speedy Resolution and Case Management Concerns Favor Termination .............................. 34

2. Prejudice to CrossFit Weighs in Favor of Termination ........... 35

3. Termination is Appropriate Because This Action Cannot Fairly Be Tried on the Merits ................................................... 37

4. Termination is Appropriate Because Lesser Sanctions Have Only Increased the NSCA’s Discovery Misconduct ...... 38

B. To Sanction the NSCA’s Repeated and Ongoing Discovery Misconduct, the Court Should Strike the NSCA’s Answer and Enter Default Judgment in Favor of CrossFit ..................................... 39

V. DUE TO THE NSCA’S SPOLIATION RELATED TO CROSSFIT’S DAMAGES, THE COURT SHOULD SANCTION THE NSCA BY PROHIBITING IT FROM OPPOSING CROSSFIT’S DAMAGES EVIDENCE SUBMITTED IN BRIEFING IN LIEU OF A HEARING ...... 39

A. The Court Should Prohibit the NSCA From Challenging CrossFit’s Damages Evidence and From Offering Any Evidence Disputing the Amount of CrossFit’s Damages ................................... 39

B. The Court Should Permit CrossFit to Submit its Damages Evidence In Lieu of a Hearing, Including Reports from Additional Experts to Fairly Address CrossFit’s Damages Based Upon the Concealed Documents Revealing How, Where, and When the NSCA Spread Its Fabricated Research About CrossFit ..... 41

VI. SIGNIFICANT MONETARY SANCTIONS ARE ALSO NECESSARY TO RECTIFY THE PREJUDICE TO CROSSFIT .............. 44

A. Pre-Sanctions Fees Incurred Due to the NSCA’s Intentionally Deficient Pre-Sanctions Discovery, Including Productions, Meet and Confer Efforts, Depositions, Written Discovery Responses, Expert Reports, Motions Practice, and Trial Preparation ................... 45

B. Post-Sanctions Fees for the NSCA’s Defiance of the 2017 Sanctions Order, Depositions Revealing Systemic Evidence Spoliation and the NSCA’s Repeated Concealment of Material Information from the Forensic Evaluator ........................................... 48

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VII. CONCLUSION ............................................................................................. 50

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TABLE OF AUTHORITIES

Page(s)

Federal Cases

Adriana Int’l Corp. v. Thoeren, 913 F.2d 1406 (9th Cir. 1990) ............................................................................. 35

Am. Rena Int’l Corp. v. Sis-Joyce Int’l Co., Ltd., No. CV 12-6972 FMO, 2015 U.S. Dist. LEXIS 189271, 2015 U.S. .................. 34

Anderson v. Air W., Inc., 542 F.2d 522 (9th Cir. 1976) ......................................................................... 36, 37

Blumenthal Distrib., Inc. v. Herman Miller, Inc., No. ED CV 14-1926-JAK, 2016 U.S. Dist. LEXIS 184932 (C.D. Cal. July 12, 2016) ..................................................................................... 22

Brown Jordan Int’l, Inc. v. Carmicle, No. 0:14-CV-60629-ROSENBERG/BRANNON, 2016 U.S. Dist. LEXIS 25879, 2016 U.S. ..................................................................................... 20

Cat3, LLC v. Black Lineage, Inc., 164 F. Supp. 3d 488 (S.D.N.Y. 2016) ................................................................. 25

Chambers v. NASCO, Inc., 501 U.S. 32 (1991) .............................................................................................. 33

Conn. Gen. Life Ins. Co. v. New Images of Beverly Hills, 482 F.3d 1091 (9th Cir. 2007) ................................................................. 31, 35, 38

Dreith v. Nu Image, Inc., 648 F.3d 779 (9th Cir. 2011) ......................................................................... 32, 39

Fair Hous. of Marin v. Combs, 285 F.3d 899 (9th Cir. 2002) ......................................................................... 27, 36

First Fin. Sec., Inc. v. Freedom Equity Grp., LLC, No. 15-cv-1893-HRL, 2016 U.S. Dist. LEXIS 140087, 2016 U.S. ............. passim

G-K Props. v. Redev. Agency of City of San Jose, 577 F.2d 645 (9th Cir. 1978) ............................................................................... 33

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Hester v. Vision Airlines, Inc., 687 F.3d 1162 (9th Cir. 2012) ............................................................................. 37

In re Korean Ramen Antitrust Litig., 281 F. Supp. 3d 892 (N.D. Cal. 2017)................................................................... 2

Lee v. Max Int’l, LLC, 638 F.3d 1318 (10th Cir. 2011) ........................................................................... 32

NewPark Mall LLC v. CRGE NewPark Mall, LLC, No. 15-cv-0817-PJH, 2016 U.S. Dist. LEXIS 23987, 2016 U.S. ....................... 39

Nutrition Distribut. LLC v. Chaos & Pain, LLC, 2018 U.S. Dist. LEXIS 61748, 2018 U.S. ........................................................... 41

O’Connor v. Powell, Case No. 99 C 6582, 2000 U.S. Dist. LEXIS 12483, 2000 U.S. Dist. WL 1230459 (N.D. Ill. Aug. 23, 2000) ................................................ 39, 40

OmniGen Research, LLC v. Wang, 321 F.R.D. 367 (D. Or. 2017).............................................................................. 19

Ottoson v. SMBC Leasing & Fin., Inc., 268 F. Supp. 3d 570 (S.D.N.Y. 2017) ................................................................. 24

Porter v. City & Cty. of San Francisco, No. 16-cv-03771-CW (DMR), 2018 U.S. Dist. LEXIS 151349, 2018 U.S. ............................................................................................................. 24

Primus Auto. Fin. Servs., Inc. v. Batarse, 115 F.3d 644 (9th Cir. 1997) ............................................................................... 44

Roadrunner Transp. Servs. v. Tarwater, 642 Fed. Appx. 759, 760 n.1, 2016 U.S. App. LEXIS 4999, 2016 U.S. App. WL 1073104 (9th Cir. Mar. 18, 2016) ............................................... 24

Rodman v. Safeway, 2016 U.S. Dist. LEXIS 137988, 2016 U.S. ......................................................... 44

Sanders v. Matthew, No. 1:15-cv-00395-LJO-EPG, 2018 U.S. Dist. LEXIS 49672, 2018 U.S. ............................................................................................................. 29

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Schmalz v. Vill. of N. Riverside, No. 13 C 8012, 2018 U.S. Dist. LEXIS 216011, 2018 U.S. ............................... 19

Tablizo v. City of Las Vegas, 720 F. App’x 875 (9th Cir. 2018) ........................................................................ 29

Thompson v. Hous. Auth. of City of L.A., 782 F.2d 829 (9th Cir. 1986) ................................................................... 18, 33, 34

Toth v. Trans World Airlines, Inc., 862 F.2d 1381 (9th Cir. 1988) ............................................................................. 33

United States v. Kitsap Physicians Serv., 314 F.3d 995 (9th Cir. 2002) ............................................................................... 23

Valley Eng’rs v. Elec. Eng’g Co., 158 F.3d 1051 (9th Cir. 1998) ............................................................................. 36

Waymo LLC v. Uber Techs., Inc., No. C 17-00939 WHA, 2018 U.S. Dist. LEXIS 16020, 2018 U.S. .................... 27

Other Authorities

Federal Rules of Civi Procedure, Rule 26 .............................................. 28, 29, 35, 44

Federal Rules of Civil Procedure, Rule 30(d)(2) ................................................ 47, 49

Federal Rules of Civil Procedure, Rule 37 ........................................................ passim

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I. INTRODUCTION

CrossFit, Inc. (“CrossFit”) filed this lawsuit in May 2014 because the

National Strength and Conditioning Association (“NSCA”) published a supposedly

“scientific” study containing false and fabricated data about CrossFit’s injury rate

that was designed specifically to harm CrossFit’s business and reputation. For the

last five years, the NSCA has engaged in nothing short of a marathon of

malfeasance: a consistent, intentional, and malicious pattern of discovery abuses

designed to cover up the NSCA’s wrongdoing and to prohibit CrossFit and the

Court from learning the truth about the NSCA’s fraud. The NSCA’s abuses, and

efforts to conceal its abuses, are among the worst of any published case in modern

history and include systemic perjury, evidence destruction, and evidence

concealment. CrossFit has spent millions of dollars litigating the NSCA’s lies and

it is unfair and impossible for CrossFit to try this case in light of the NSCA’s

malfeasance. CrossFit is conditioned to keep fighting, but it is tired of running the

NSCA’s deceitful marathon; the race is over. The NSCA must be held accountable,

and the NSCA’s misconduct requires termination in CrossFit’s favor.

The NSCA was already sanctioned for its discovery abuses, which only

resulted in an increase in the NSCA’s misconduct. In May 2017, this Court

ordered a neutral forensic evaluation of the NSCA’s servers and other electronic

property to determine the scope of the NSCA’s discovery abuses.1 In response to

the Court’s sanctions, the NSCA sought reconsideration, claiming the sanctions

were too heavy-handed because the NSCA “unintentionally” failed to produce only

70 documents.2 The actual facts—finally revealed through the Court’s forensic

evaluation—prove that the NSCA failed to produce over 279,000 responsive

documents, including thousands directly referencing CrossFit.3 The following

1 Dkt. 176 (“2017 Sanctions Order”). 2 Dkt. 186-1 at 4:28-5:5. 3 Dkt. 319-2 (Stroz Final Report) at 16.

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highlights just a few of the massive abuses uncovered during the forensic process:

Contrary to 23 sworn declarations from NSCA custodians claiming they

preserved and did not delete documents, the NSCA moved over 33,000

responsive documents into deleted items folders (the virtual trash),

many after the 2017 Sanctions Order;

The NSCA provided its damages expert with key damages documents

while concealing these same documents from CrossFit and its experts;

NSCA failed to institute a litigation hold or engage any basic

preservation tools until , which resulted in the loss of

electronically stored information (“ESI”);

NSCA lost or destroyed over 200 devices including NSCA-owned

laptops, tablets, desktops, mobile phones, and sixteen separate servers;

NSCA lost or destroyed at least 196 responsive documents;

The NSCA repeatedly provided the neutral evaluator with incomplete,

misleading or outright false information so the scope of its evidence

concealment and spoliation would not come to light.

The documents the NSCA hid from CrossFit reveal an extensive, coordinated

NSCA marketing campaign to publish and promote fabricated research—extending

far beyond the Devor Article4—that was manufactured through NSCA’s corrupt

peer-review processes.5 Even worse, these documents directly refute many of the

NSCA’s arguments to the Court in extensive motion practice over the past five

years, including the NSCA’s motion for summary judgment in which the NSCA

4 Michael M. Smith, Allan J. Sommer, Brooke E. Starkoff & Steven T. Devor, Crossfit-Based High-Intensity Power Training Improves Maximal Aerobic Fitness and Body Composition, 27 J. Strength & Cond. Res. 3159 (2013) (RETRACTED 2017) (“Devor Article”). 5 All of the NSCA’s documents and metadata produced through the forensic evaluation should be deemed authentic. In re Korean Ramen Antitrust Litig., 281 F. Supp. 3d 892, 936 (N.D. Cal. 2017) (“To the extent the documents were produced by [defendants] in discovery in this action, and are offered by plaintiffs, their authenticity is established for purposes of these motions.”).

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represented to the Court that it was not a commercial competitor while, at the same

time, concealing literally thousands of documents proving that the NSCA

considered CrossFit to be its direct and biggest competitor.

The NSCA has committed discovery misconduct of unprecedented

proportions. As illustrated below, the Court should now terminate under four

independent grounds: Federal Rule of Civil Procedure (“Rule”) 37(e), Rule 37(c),

Rule 37(b), and the Court’s inherent power. Lesser sanctions cannot fairly cure the

prejudice to CrossFit, deter further NSCA misconduct, or allow a fair trial on the

merits. CrossFit respectfully requests the Court (i) strike the NSCA’s Answer;

(ii) enter default judgment against the NSCA; (iii) issue evidentiary sanctions

against the NSCA by permitting CrossFit to submit unopposed damages evidence,

including new and additional expert reports, through briefing in lieu of an

evidentiary hearing; and (iv) issue monetary sanctions against the NSCA.

II. BACKGROUND

A. The NSCA’s Destruction and Concealment is Substantially Greater Than the Misconduct Identified in 2017

Since this lawsuit’s inception over five years ago, the NSCA has failed to

honor its fundamental preservation obligations. The NSCA has repeatedly framed

itself as a victim by labeling CrossFit’s claims as “conspiracy theories” and

suggesting that the grossly-deficient record “strongly support[s] protecting the

NSCA from this litigation.”6 On April 4, 2019, the Court’s neutral forensic

evaluator Stroz Friedberg (“Stroz”) issued its final report on the Court-ordered

forensic evaluation (“Final Report”).7 The Final Report confirms that the NSCA’s

preservation failures and bad-faith conduct resulted in the loss of significant ESI.

1. The NSCA Failed to Institute Any Form of Litigation Hold Until

After CrossFit filed this lawsuit in 2014, the NSCA failed to utilize basic

6 Dkt. 102-1 at 2:5-7. 7 Dkt. 319-2.

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preservation protocols such as

.8 The forensic evaluation forced the NSCA

to concede that it failed to institute a litigation hold until

.9

2. The NSCA Lost ESI

Unsurprisingly, the NSCA’s preservation failures resulted in lost ESI. Stroz

identified over 200 lost devices10 and 196 irrecoverable, responsive documents.11

Though only the file name is available for some of these irrecoverable documents,

the NSCA cannot dispute that they are responsive. For example:

A PDF titled “CrossFit the Good Fight- You Tube”12; and

Numerous spreadsheets and PDFs the NSCA used to track Facebook analytics, social analytics, and insights about the anti-CrossFit content it was posting in 2014.13

Accordingly, the ESI located on at least 200 lost devices and in at least 196

responsive documents was never produced and is lost forever.

3. During the Litigation, the NSCA Deleted Incriminating Documents Referencing CrossFit

Not only did the NSCA lose a significant amount of ESI, it aggressively

8 Exhibit 1 to the Declaration of Justin Nahama (“Nahama Dec.”) in support of CrossFit’s Renewed Motion for Sanctions (“Renewed Motion”) (K. Cinea Feb. 28, 2018 Depo. Tr.) at 262:1 – 264:14, 296:4-6. Ex. 2 (W. Rivinius Feb. 27, 2018 Depo. Tr.) at 101:24 – 102:9; 106:14 – 106:21. Ex. 3 (showing that the NSCA

). Declaration of Chris Haley in support of the Renewed Motion (“Haley Dec.”) at ¶¶ 6-15. Unless otherwise stated, all referenced exhibits are attached to the Nahama Dec. 9 Dkt. 311-26 at 149 (Ex. S – W. Rivinius May 31, 2018 Depo. Tr. at 462:6-17). 10 Dkt. 319-3. 11 Dkt. 319-2 at 35; Nahama Dec. ¶ 4; Ex. 4; Haley Dec. ¶ 32. 12 Dkt. 319-2 at 37 (listing file name and date of deletion). Notably, the NSCA Publication Director irrecoverably deleted this document from his laptop in September 2017, after the 2017 Sanctions Order and his sanctions-compliance declarations (Dkt. 178 and 189-3). 13 Dkt. 319-2 at 111, 135. These irrecoverably deleted documents appear similar to the documents Stroz produced, as discussed further in Section III.A.1.b., below. See, e.g., Ex. 5-8.

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concealed this loss for the past five years—even to the extent of perjury. On

June 9, 2017, purportedly in compliance with the 2017 Sanctions Order requiring

declarations from “all relevant NSCA personnel,”14 the NSCA submitted

declarations from nine NSCA employees swearing that they had not destroyed

relevant documents, and that they understood the need to preserve responsive

information.15 After CrossFit confronted the NSCA regarding several missing

custodians,16 the NSCA submitted fourteen additional sworn declarations

discussing individual search efforts to identify relevant documents and reaffirming

that materials related to CrossFit or this litigation had not been destroyed.17

The forensic evaluation has proven all 23 NSCA declarations to be false.

Worse yet, thousands of documents or files containing either “CrossFit” or “Devor

Study” created after the lawsuit commenced were found through the forensic

evaluation in the deleted items folders for the following declarants:18

NSCA Custodian Affirming No Deletion

Deleted but Recovered Documents Created After Lawsuit and Containing the Terms “CrossFit” or “Devor Study”

Marketing/Media (Hobson) 1,318 deleted documents

Publications Director (Cinea) 1,251 deleted documents

Executive Director (Massik) 1,378 deleted documents

Marketing/Media (Rampleberg) 580 deleted documents

Training Director (Clayton) 233 deleted documents

IT Director (Rivinius) 67 deleted documents

Education Director (Smith) 62 deleted documents

Marketing/Media (Meier) 61 deleted documents

14 Dkt. 176 at 10:24-27. 15 Dkt. 178, 189, 190. 16 Ex. 9 at 3-5. 17 Dkt. 189-190. 18 Haley Dec. at ¶ 25. These deletion statistics are based on the following search terms: crossfit; cross fit; devor; smith article; xfit; x fit; or smith study. Id. As the Final Report notes, there were dozens of other relevant search terms that could have produced many more results. Dkt. 319-2 at 31-32.

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Membership Specialist (Wood) 43 deleted documents Senior Director of Membership and Business Development (Douglas)

36 deleted documents

Chief Science Officer (Sharp) 4 deleted documents

Chief Financial Officer (Madden) 2 deleted documents

These deletion statistics prove true the Court’s premonition in its 2017 Sanctions

Order: “Plaintiff should rightly wonder whether documents have been—or will now

be—destroyed.”19 Indeed, the NSCA tried to destroy thousands of documents

referencing CrossFit, and then submitted 23 declarations falsely claiming that no

responsive documents were deleted.

4. The NSCA Obstructed Stroz’s Ability to Fully Assess Evidence Spoliation and Facilitate a Complete Production

The misconduct discussed above does not capture the full scope of the

NSCA’s malfeasance. Consistent with the Court’s comments in its October 19,

2018 Order, the forensic evaluation was “delayed time and again by the NSCA’s

inability to identify relevant custodians, provision of incomplete or inaccurate asset

inventory records, untimely production of native documents, and inability to verify

the keywords used to produce responsive documents in the State Court Action or

this proceeding.”20 The Final Report crystallizes the Court’s sentiments.

Incomplete Search Terms. At the outset of the evaluation, Stroz asked the

NSCA to provide the search terms it utilized for its deficient document productions

before the 2017 Sanctions Order so Stroz could locate and quantify how many

responsive documents the NSCA failed to produce.21 The NSCA identified 38

search terms that it allegedly used in this action and the NSCA’s State Action.22

But six months into the forensic evaluation—only after being confronted by

19 Dkt. 176 at 9:9-10. 20 Dkt. 302 at 24:17-21. 21 Ex. 10 at 7. 22 Id. “State Action” refers to the lawsuit styled, National Strength & Conditioning Association v. CrossFit, Inc., Case No. 37-2016-00014339-CU-DF-CTL, San Diego Superior Court (voluntarily dismissed by the NSCA in December 2018).

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CrossFit—the NSCA admitted that it did not actually know whether those search

terms had been used in the first instance.23 The NSCA then provided Stroz with

numerous other “potential” search terms, adding more delay and costs.24

Concealed Custodians. Also at the start of the evaluation, Stroz identified

39 NSCA representatives as custodians with relevant information.25 The NSCA

represented that these individuals were a full and complete list of potential

custodians.26 Nearly five months later—after CrossFit identified dozens of omitted

custodians—the NSCA admitted that there were over one hundred additional

custodians, while disingenuously claiming it had not been required to identify all

relevant custodians to Stroz.27 This admission derailed Stroz’s projected timeline,

unnecessarily increased costs, and forced Stroz to assess the NSCA’s misconduct

by shifting to a collection strategy centered on devices instead of custodians.28

Concealed Devices. Based on the NSCA’s misconduct, Stroz shifted its

focus from identifying NSCA custodians to identifying NSCA-owned devices with

discoverable evidence.29 The NSCA continued to present incomplete, misleading,

or outright false asset-inventory records because it knew over 200 of these devices

were not preserved and that these missing devices proved the NSCA’s sanctions-

compliance declarations contained material lies.30 For example, the NSCA had

previously told Stroz that it did not own Dr. William Kraemer’s31 computers or cell

23 Dkt. 261-2 at 7-8; Dkt. 302 at 10:2-6, 11:4-12:5. 24 Dkt. 302 at 12:1-5. 25 Dkt. 302 at 8:28-9:2. 26 Id. at 10:20-24. 27 Id. at 10:11-24 (Stroz reminding NCSA counsel: “Stroz created the first draft of Appendix A subject to the parties’ review and confirmation of its accuracy at the time.”).28 Id. at 11:9-23. 29 Id.30 Ex. 11. See also Dkt. 319-3. 31 William Kraemer was the NSCA’s former President and long-time Editor in Chief of the NSCA’s Journal of Strength and Conditioning Research (“JSCR”), who led the charge to coerce the fake injury data from the Devor Article. Dkt. 315-2 at ¶¶ 2-4. Declaration of E.H. Morreim in support of the Renewed Motion (“Morreim Dec.”) at ¶ 13.

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phones.32 That was a lie. Shortly after the NCSA unsuccessfully tried to disqualify

Stroz,33 damning evidence surfaced that Dr. Kraemer had wiped and/or failed to

produce his computers and cell phones, and that these actions were taken with

knowledge of NSCA leadership.34 The NSCA later conceded it owned all of

these devices.35 Although Stroz confirmed analysis of 225 NSCA devices, the

NSCA was eventually forced to concede it did not know whether over 240 other

devices were produced for the forensic evaluation.36

B. The NSCA’s Misconduct Prevented Stroz From Fully Addressing the Court’s Directives in the 2017 Sanctions Order

Objective of Forensic Evaluation. The Court directed Stroz to (i) identify

and produce documents previously withheld by the NSCA, and (ii) “conduct

preliminary forensic analysis on certain key systems and data sets to identify

evidence of data deletion and/or installation or use of wiping tools since the

litigation holds were put into effect.”37

Limitations of Forensic Evaluation. Stroz conclusively identified

spoliation through mass deletions and irrecoverable documents that were

presumptively responsive.38 However, the Final Report does not discuss or

analyze: (i) recoverable deletions (documents that were possessed by another

custodian or otherwise restored)39; (ii) items without any forensic record of deletion

(such as emails deleted from servers)40; or (iii) deletions caused by the NSCA’s

failure to implement back-end preservation methods or a timely legal hold.41

32 Dkt. 315-3 at 20; Dkt. 315-2 at ¶¶ 2-6. 33 Dkt. 257. 34 Dkt. 315-2 at ¶¶ 2-6. Dkt. 315-3 at 16 (J. Kraemer Dec. 11, 2018 Depo. Tr. at 83:20-84:2). 35 Id. Dkt. 319-2, 319-3. 36 Dkt. 319-2 at 12-13. 37 Ex. 10 at 3. Dkt. 176 at 10:22-23; Dkt. 319-2 at 5. 38 Dkt. 319-2 at 14 (“Potentially Relevant Documents and mass deletions were identified across some devices.”).39 The Final Report does not address the NSCA’s deletion efforts related to files recovered from “deleted items” folders. Dkt. 319-2 at 13. 40 Haley Dec. at ¶¶ 14-15. 41 Id. at ¶¶ 6-13.

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Further, it is impossible for Stroz or any other entity to confirm whether responsive

ESI was destroyed from (i) 200 lost devices that were not produced to Stroz;

(ii) nearly 1,000 irrecoverable documents for which only the file name was

recovered42; and (iii) lost ESI with little or no traceable forensic evidence.43

Notwithstanding these limitations, the forensic evaluation recovered thousands of

previously-concealed documents, including many that were deleted but recovered,

as revealed by the metadata and documents that Stroz produced to the Parties for

their further analysis.44 Although Stroz declined to analyze the produced

documents and metadata, the data reveals that the NSCA tried to delete thousands

of material documents referencing CrossFit throughout the litigation.45

C. The NSCA Concealed Over 279,000 Documents That Expose a Company-Wide Campaign to Manufacture, Publish and Promote Fake “Peer Reviewed” Research to Harm CrossFit

The NSCA claimed the 2017 Sanctions Order was too harsh because “only []

70 individual documents were not produced.”46 In reality, 279,554 responsive

documents47 were previously withheld by the NSCA and would not have been

produced but for the forensic evaluation—including over 37,900 de-duplicated

documents containing irrefutably-responsive search terms such as “CrossFit”

variations and “Devor.”48 This figure is even more shocking when compared to the

mere 439 documents that the NSCA produced before the 2017 Sanctions Order.49

The forensic evaluation confirms that the NSCA hid an extensive marketing

campaign to harm CrossFit’s business by falsely claiming CrossFit training was

42 Dkt. 319-2 at 35-243. 43 Haley Dec. at ¶¶ 14-15. 44 Dkt. 319-2 at 16 (“Stroz provided production overlays [that] contained images and/or metadata fields”). 45 Haley Dec. at ¶¶ 23-28. 46 Dkt. 186-1 at 4:28-5:5. In its effort to disqualify Stroz, the NSCA further claimed that “it is very likely that a large majority of the data will not be responsive.” Dkt. 274 at 14:7-17. 47 Dkt. 319-2 at 16. 48 Haley Dec. at ¶ 19. 49 Id. at ¶ 29; Nahama Dec. at ¶ 12

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unsafe. Throughout this litigation, the NSCA has consistently maintained that it is

a nonprofit, scientifically-based organization that neither competes with, nor has an

opinion of, CrossFit training.50 The withheld documents produced through the

forensic evaluation reveal, however, that the NSCA (i) is biased against CrossFit;

(ii) actively sought pre-determined “science” to frame CrossFit training as unsafe;

(iii) repeatedly abused its peer-review processes to coerce and manufacture

“research” finding a disproportionate injury risk in CrossFit training; (iv) promoted

the fabricated “research” across the NSCA’s publications, conferences, and social

media; and (v) closely tracked the impact and popularity of its manufactured

“research” to salvage declining NSCA revenue. Equally flagrant, the unearthed

documents reveal that the NSCA’s leadership and Board of Directors were aware of

the NSCA’s systematic scientific misconduct.

The NSCA’s so-called “science” was particularly impactful because the

NSCA knew that before the Devor Article, there was no peer-reviewed literature on

the injury risks of CrossFit training.51 While the present page limits do not allow

CrossFit to summarize all concealed documents, the following examples eliminate

any possible doubt that the NSCA’s document concealment was intentional, and far

greater than the allegedly 70 concealed documents identified in 2017:

NSCA’S BIAS AGAINST CROSSFIT

Two days after the Sandy Hook tragedy, NSCA’s Program Manager wrote: “As an aside, why do terrorists have to attack schools? Why can’t they help us with human quality control and attack crossfits and walmarts?”52

As early as 2010: “Yeah . . . internally, we’re against crossfit.”53

The NSCA’s Executive Director and Marketing leadership discussed: “Do we really need to attack CrossFit? And couldn’t we say what we believe or what our

50 Dkt. 176 at 2:24-3:1. 51 Ex. 12 at 1. 52 Ex. 14. Notably, while the NSCA was internally and externally against CrossFit for marketing purposes, they were leading CrossFit workouts for NSCA personnel at NSCA’s headquarters during lunch. Ex. 15. 53 Ex. 13.

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research has shown?”54

In 2012, the NSCA’s Marketing Manager sent media outlets “the NSCA’s stance on Crossfit currently,” which emphasized injury risks.55

COMMERCIAL MOTIVES TO MANUFACTURE RESEARCH TO HARM CROSSFIT

2012 internal reports containing “strategies to capitalize on what Crossfit does well, and arming NSCA CPT’s56 with scientific rationale as to the weaknesses of Crossfit” to improve NSCA’s “business development/marketing standpoint.”57

2012 NSCA leadership meetings to instill fear about CrossFit through NSCA media content: “Numerous re-do’s required for video; must be certain it is universally approved the first time. Previous instilment of fear for discussing controversial topics (e.g. crossfit).”58

To curb declining NSCA membership in April 2013: “We need to find a way to create our own ‘Buzz.’ Provide feedback on what is trending, i.e., crossfit.”59

NSCA developed “canned presentations” about dangers in CrossFit training, which NSCA leadership described as “indeed highly marketable, potentiallyrevenue-generating talks. If done well (i.e. scientifically), they can also fulfill our Education requirement.”60

61

62

54 Ex. 16. 55 Ex. 17; Ex. 18. 56 Upon information and belief, “CPTs” mean Certified Professional Trainers. The NSCA then concealed its efforts to track how many NSCA CPTs were viewing the Devor Article and Hak Study across NSCA platforms (i.e., JSCR, NSCA iPad App, etc.). Ex. 19-22. 57 Dkt. 311-7 at 31 (¶10) (emphasis added). The NSCA made this statement at the same time it was coercing the fake injury data in the Devor Article. 58 Dkt. 311-8 (emphasis added). 59 Ex. 23. 60 Id. (emphasis added). Ex. 24 (emphasis added). 61 Ex. 25. 62 Ex. 26.

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INTERNALLY AND EXTERNALLY PROMOTING THE FAKE INJURY DATA IN THE DEVOR ARTICLE BEFORE AND AFTER THE ERRATUM

The NSCA reviewed and shared links to multiple media sources promoting the fake injury data just weeks after the Devor Article was published in the JSCR.63

In June 2015 (after the NSCA decided to issue its misleading Erratum), the NSCA’s corporate sponsorship department forwarded to a lucrative sponsor links to popular media articles focusing on the fake injury data, while highlighting the NSCA’s close relationship with its “friends at Gatorade.”64

In October 2016 (after the Erratum), the NSCA sent media articles with the fake injury data to fitness industry contacts, noting the articles are a “must read!”65

NSCA RESEARCH MISCONDUCT AND DR. KRAEMER’S PERJURY

The concealed documents prove that CrossFit’s scientific publishing ethics

expert was prevented from rendering complete opinions. Specifically, the withheld

evidence—including 89 documents regarding the Devor Article peer review

process66—establishes that the NSCA committed multiple instances of research

misconduct as defined in the Code of Federal Regulations and well-settled research

ethical standards, including:

Engaging in “detrimental research practices” by (1) its corrupt peer review practices, (2) cloaking unscientific recommendations as science- and evidence-based, (3) failing to timely correct the scientific literature in the Devor Article, and (4) corrupting and falsifying the peer review process for the Hak Study67;

Committing “fabrication” research misconduct by directly inducing the production of fabricated data in the Devor Article;

Committing “falsification” research misconduct in the Erratum by omitting crucial data regarding the falsity of the injury data, so that the truth was not accurately represented in the research record; and

Committing “falsification” research misconduct in connection with the Retraction of the Devor Article by failing to state crucial data regarding

63 Ex. 27. For example, in its interrogatory responses, the NSCA claims it first learned of the Outdoor Magazine article “Crossing Swords with CrossFit” on August 7, 2014 (Ex. 28 at 69:16-18), but Ex. 27 confirms that the NSCA discussed this article as early as December 2013. The NSCA’s interrogatory responses are demonstrably false, and further discovery cannot be trusted. 64 Ex. 29. 65 Ex. 30. 66 Haley Dec. at ¶ 30. Nahama Dec. at ¶ 32. 67 Paul Taro Hak, Emil Hodzovic & Ben Hickey, The nature and prevalence of injury during CrossFit training, J. Strength & Cond. Research (November 22, 2013) (“Hak Study”); see also Second Amended Complaint ¶¶132-134.

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the falsity of the injury data, so that the truth was not accurately represented in the research record they produced.68

Further, concealed documents regarding the Hak Study, EMS documents

produced by the NSCA’s publisher (never produced by the NSCA), and documents

produced by Dr. Kraemer reveal that the NSCA outright fabricated the peer review

process for the Hak Study and to harm CrossFit:

Dr. Kraemer “assigned himself to serve as both Editor in Chief and Senior Associate Editor [SAE] for the Hak Study. As Editor in Chief, he would be able to control the Peer Review Process” for the Hak Study.69 Dr. Kraemer then either assigned two of his graduate students as peer-reviewers, or outright fabricated the peer review, while concealing these efforts by bypassing the NSCA’s default peer-review software.70 Further,

The JSCR’s publisher confirms that no EMS records exist evidencing any peer reviewer communications related to the Hak Study or that any “peer reviewer” comments on the Hak Study were actually input by peer reviewers. The only people who accessed the peer-review software for the Hak Study during the Peer Review process were Dr. Kraemer, Joan Kraemer, and the Hak Study’s author.72

NSCA’s leadership and Board of Directors were aware of Dr. Kraemer’s misconduct during the Hak Study. One NSCA director emailed another: “I am not convinced that two independent, blinded reviewers were assigned to and reviewed the most recent article in question. When the EIC or SAE (or EIC/SAE's current graduate students) reviews a paper, they are not blinded.”73

68 Morreim Dec. ¶ 8. 69 Declaration of Jennifer Brogan Mahoney on Behalf of Wolters Kluwer Health, Inc. (“Mahoney Dec.”) at ¶¶ 34. See also Ex. 31 (

).

The NSCA conducts its Editorial Process for JSCR articles through its publisher’s “Editorial Manager System” (“EMS”). Dkt. 319-2 at 9. EMS records for the Devor Article identify each communication to and from each peer reviewer. No EMS records exist evidencing peer reviewer communications related to the Hak Study. Mahoney Dec. ¶¶ 12-18, 28-38. Nahama Dec. ¶ 32; Morreim ¶¶ 64-68. 71 Morreim Dec. ¶ 66. 72 Mahoney Dec. ¶¶ 31-37. 73 Ex. 32 (emphasis added). Morreim Dec ¶ 60. 74 Ex. 31 at 13. This document perfectly illustrates the prejudice to CrossFit from the NSCA and Dr. Kraemer’s failure to preserve the content on the NSCA-owned

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The concealed documents also reveal that Dr. Kraemer lied under oath in

July 2015 by testifying that he never acted as a peer reviewer for NSCA

publications while serving as Editor in Chief.75 Withheld JSCR reports revealed

that Dr. Kraemer in fact served as a peer reviewer (breaking the double blind) in up

to thirty-five percent of those JSCR articles.76 Confronted with this evidence in

his December 2018 deposition, Dr. Kraemer conceded that he served as a peer

reviewer while acting as the JSCR Editor in Chief on at least 100 occasions.77

PROMOTING FALSE RESEARCH TO HARM CROSSFIT IN THE MILITARY

Between 2012 and 2014, the NSCA also used its purportedly peer-reviewed

“TSAC Report”78 to manufacture and publish research falsely promoting a

disproportionate injury risk in CrossFit training, including:

Publishing the article “Evidence-based physical training: do CrossFit or P90X make the cut,” which concluded that there are increased injuries in CrossFit/ECPs because CrossFit does not follow “progressive exercise models” like those recommended by the NSCA, and that CrossFit’s popularity “does not appear to be warranted. There is little evidence from peer-reviewed studies that ECPs are safe and/or effective, particularly when compared to established training programs documented to improve military task performance.”79

Claiming the actual injury rate in CrossFit is higher than the fake injury data rate, while undercutting the “positive” conclusions by claiming available research does not find CrossFit training yields VO2 max improvements.80

Defending the fake injury data when popular military media outlet asked for comment: “The only question that has ever come up regarding the dropout rate was an article written by a crossfit employee published in the crossfit journal.”81

computers and cell phones that Dr. Kraemer used at University of Connecticut and Ohio State University. 75 Dkt. 315-3 at 83 (W. Kraemer July 15, 2015 Depo. Tr. at 164:1-2). 76 See, e.g., Ex. 33 at 5. 77 Dkt. 315-3 at 9 (W. Kraemer Dec. 11, 2018 Depo. Tr. at 149:19-25, 151:3-17). 78 The purpose of the NSCA’s Tactical Strength and Conditioning (“TSAC”) Report is “to disseminate peer reviewed information specifically targeted toward the training of the tactical athlete (SWAT, military, police, fire/rescue fighting, and EMS personnel).” Ex. 34 at Slide 20. 79 Ex. 12 (emphasis added). See also Ex. 35; Ex. 36 at 18. 80 Ex. 35.81 Ex. 37.

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Ignoring peer reviewers who suggested the NSCA’s fear-mongering content on CrossFit did not merit publication, and publishing that article anyway.82

Providing handouts at national NSCA events that falsely claim CrossFit 83

84

85

At a 2013 NSCA Military Conference, delivering an NSCA presentation titled “Extreme Conditioning Programs; Evaluating and Managing the Risk,” which claimed that doctors “and rehabilitation providers have identified a potential emerging problem of disproportionate musculoskeletal injury risks, particularly for novice participants, associated with ECPs.”86

TRACKING THE SPREAD AND IMPACT OF THE NSCA’S FABRICATED RESEARCH ABOUT CROSSFIT

Annual draft and final PowerPoints from 2012 through 2018 providing various analytics about the JSCR’s most popular articles, including the Devor Article and Hak Study. The 2014 report87 shows the Devor Article was the most viewed article on OVID’s academic journal platform (slide 7); “CrossFit” was the most popular “Search Keyword[] Driving Traffic to JSCR Journal Website” (slide 12); the NSCA was tracking “referrals” it received from CrossFit-related injury content (slide 14, line 25); the Devor Article received 5,129 “Full Text Views” that year (slide 16); the Devor Article had 7,574 views on the NSCA’s iPad App that year, making it the top article viewed in 2014 (slide 18); and the Hak Study ranked third in 2014 OVID views with 3,664 (slides 7/16).

The NSCA’s Publications Director tried to delete monthly reports tracking, inter alia, the Devor Article as part of its “Impact Factor analysis.”88

By 2017, the Devor Article was the most popular article in JSCR history

82 Compare Ex. 38 (peer reviewer concluding, “I don't believe this article merits publication in the TSAC Report”) with Ex. 36 at 18 (published article). 83 Compare this to the near-identical false statement made by the NSCA’s Chief Science Officer to the US Air Force in April 2013 claiming CrossFit is not accredited or designed to meet the needs of the military. Dkt. 176 at 5:7-12. 84 Ex. 39. Ex. 40 (suggesting that the NSCA used Ex. 39 as “Handout material”). 85 Ex. 41. See also Ex. 42-43 (various NSCA departments coordinating an attack on CrossFit to advance the NSCA’s military marketing). 86 Ex. 44. 87 Ex. 20. 88 Ex. 45 (deleted report citing Devor Article titled, “JSCR Top Cited Articles XLS.”). Haley Dec. ¶ 23.

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based on analytics the NSCA’s publisher compiled across news outlets, social media, academic journals, and policy documents.89

Dr. Kraemer directed NSCA representatives to delete content revealing the NSCA’s efforts to drive consumers to the NSCA by using the term “CrossFit.”90

2012 reports from the NSCA’s media and marketing team summarizing the popularity of its TSAC Report articles containing manufactured research about CrossFit, noting that CrossFit is a controversial topic and that the NSCA benefits from creating buzz around CrossFit.91

2013 reports from the NSCA’s media and marketing team providing analytics about the NSCA’s Facebook posts promoting the Devor Article and TSAC articles, including a teaser for a TSAC article, stating, “Hot in the news right now is rhabdomyolysis and its frequent appearance in the Crossfit community,” which had 441 likes and an estimated “Lifetime Reach” of 25,408 people.92

July 2014 Google Alerts received and reviewed by NSCA Executives and media team that characterized the Devor Article as “revealing” CrossFit’s injury rate.93

Internal marketing reports listing search terms used on NSCA platforms driving traffic to NSCA content: “CrossFit”; “crossfit injuries”; “article on crossfit”; “cross fit”; “crossfit and vo2” [referring to the Devor Article]; “the nature and prevalence of injury during crossfit” [the formal title of the Hak Study]; and “crossfit friend or foe.”94

Thousands of pages of “Meltwater Buzz” analytics where the NSCA tracked the benefits it received from NSCA content in the media. For example, a May 2013 report tracking the references to the Devor Article, and an August 2013 report tracking CrossFit’s efforts to defend itself from the fake injury data.95

The NSCA tracked and “scored” Facebook and Twitter posts around the world referencing the Devor Article to assess whether they were harming CrossFit and helping the NSCA, including:

o In February 28, 2013 (the month the Devor Article was published ahead of print): “first study showing the benefits of crossfit for improving fitness and body composition: High injury rate though”96;

89 Ex. 22 at slides 22-24. 90 Ex. 46; Ex. 47 at 14. 91 Ex. 48. 92 Ex. 5. 93 Ex. 49. 94 Ex. 50. 95 Ex. 51-52. 96 Ex. 53 at row 474 (emphasis added).

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o Dozens of tweets stating that “Crossfit-based training for 10 weeks improved aerobic fitness and body comp but 17% drop out due to injuries” and providing a link to the Devor Article on PubMed97; and

o “Crossfit improves VO2 max but only if you can avoid the injuries. 16 of 54 participants dropped out due to injury.”98

After the NSCA’s misleading Erratum in 2015: “we had an upswing over February (thank you, CrossFit controversy).”99

CONCEALED EVIDENCE REVEALING THE NSCA’S INTENTIONAL CAMPAIGN TO PERPETUATE FALSE INFORMATION THROUGH THE ERRATUM100

NSCA’s leadership and marketing teams closely tracked media coverage of the Erratum’s misleading language referencing CrossFit injuries, which led them to consider whether “to take a proactive approach to clarifying anything about the erratum” after acknowledging the Erratum could be interpreted to mean “the conclusion of the article was that crossfit is not safe.”101

The NSCA’s Publications Director was aware that in December 2016, the Devor Article and Hak Study were still being cited in popular military journals—without reference to the Erratum—for the proposition that CrossFit training is dangerous.102

The NSCA concealed evidence revealing the Erratum was not properly linked to the Devor Article for at least nine months.103 In June 2016—over three years after the Devor Article’s initial publication—the NSCA’s Publication Director emailed the NSCA’s publisher stating, “We need to link the erratum to the online published article so that those viewing the article know there is an erratum and can click through to it.”104

The NSCA intentionally suppressed international media articles that accurately

97 Id. at rows 369-382. These tweets illustrate that the false injury data began spreading immediately after the Devor Article was published ahead of print in February 2013. 98 Id. at rows 73-74. 99 Ex. 54 (April 2, 2015 email reporting on January, February and March traffic to NSCA website). 100 As reflected in the Forensic Protocol, the NSCA led CrossFit to believe that it had produced all responsive documents relating to the Devor Article Erratum and Retraction as of May 24, 2017—two days before the 2017 Sanctions Order. Ex. 10 at 2 (identifying NSCA pre-Sanctions productions). 101 Ex. 55. See also Ex. 56, 57 (fifth paragraph). 102 Ex. 58 (NSCA Publications Director possessed a Military Medicine Journal article citing the Devor Article and Hak Study without reference to the Erratum). 103 Ex. 59 (in January 2016, NSCA Publications Director admitted: “The erratum for the Devor article is not coming up”). 104 Ex. 60.

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reported the NSCA’s publication of false information about CrossFit. For example, in February 2016, the NSCA’s Publications Director wrote an email and letter to a popular London fitness magazine about its coverage of the Erratum, denying that the fake injury data was “unsubstantiated.”105

The NSCA’s Publications Director and Marketing Department concealed that, as early as March 2015, they were discussing the study participant declarations stating they were never injured—eliminating any doubt that the NSCA knew the injury data was fake, but the NSCA still perpetuated the false information through the misleading Erratum.106

The NSCA’s Publications Director discussed with its marketing and media teams how media outlets promoted the fake injury data in the Erratum.107

This is a mere fraction of the documents the NSCA failed to produce and tried to

bury—there are over one hundred thousand more. In addition to exposing the

NSCA’s extensive marketing campaign to harm CrossFit’s business and corrupt

peer review practices, these withheld documents prove the NSCA thumbed its nose

at the 2017 Sanctions Order by claiming only 70 documents were not produced.108

III. THE NSCA’S DISCOVERY ABUSES AND PERJURY WARRANT TERMINATION UNDER RULE 37

Based on the NSCA’s irrefutable misconduct—supported by the forensic

evaluation—the Court should enter default judgment against the NSCA pursuant to

Rule 37(e), (c), and (b), and the Court’s inherent power to “impose sanctions

including, where appropriate, default or dismissal.” Thompson v. Hous. Auth. of

City of L.A., 782 F.2d 829, 831 (9th Cir. 1986).

A. Termination Is Appropriate and Necessary Under Rule 37(e)

Rule 37(e)(2) authorizes this Court to presume that lost ESI is unfavorable to

an offending party and to enter default judgment against that party if: (i) ESI that

should have been preserved in the anticipation or conduct of litigation is lost and

105 Ex. 61-62. 106 Ex. 63. 107 Ex. 64 (referencing an Outside Magazine Article that falsely stated, “The correction also notes that two of the participants failed to finish the study due to “injury or health conditions.”). 108 Dkt. 186-1 at 4:28-5:5.

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cannot be restored or replaced; (ii) a party failed to take reasonable steps to

preserve it; and (iii) the party acted with the intent to deprive another party of the

information’s use in the litigation. All three are true here.

1. ESI that should have been preserved in the anticipation or conduct of litigation was lost and cannot be restored

There is no question that ESI has been irrecoverably lost due to the NSCA’s

failure to satisfy basic preservation obligations. The NSCA’s unwillingness to

provide accurate, consistent, and complete information to Stroz and to CrossFit has

made the process of identifying all categories of lost information extremely

difficult. Regardless, the NSCA cannot deny that it irrecoverably lost at least 200

devices and 196 responsive documents.

a. ESI on 200 devices is lost, and cannot be restored

The NSCA has admitted it lost and has not provided to Stroz 200 devices,

including laptops, tablets, desktops, mobile phones, and sixteen separate

servers.109 See, e.g., OmniGen Research, LLC v. Wang, 321 F.R.D. 367, 372

(D. Or. 2017) (terminating case where multiple devices were lost); Schmalz v. Vill.

of N. Riverside, No. 13 C 8012, 2018 U.S. Dist. LEXIS 216011, at *5, 2018 U.S.

Dist. WL 1704109, at *1 (N.D. Ill. Mar. 23, 2018) (finding ESI lost where

defendant could not locate multiple devices).

There are two reasons to presume responsive ESI was located on these

missing devices. First, many of these lost devices were assigned to key NSCA

custodians leading the campaign to harm CrossFit, including:

NSCA Executive Director Michael Massik’s laptop and tablet;

NSCA Conferences/Events Director Virginia Meier’s two laptops, one tablet, and five cell phones;

NSCA Senior Director of Membership and Business Development Scott Douglas’ laptop, three tablets, and three phones;

109 Dkt. 319-2 at 12-13 and Dkt. 319-3 (listing over 200 devices for which the NSCA “doesn’t know” the location). The NSCA’s misconduct contravenes its own bylaws, which require its Executive Director to “ensure off-site backup of all computers.” Ex. 65 at 39.

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NSCA Publications Director Keith Cinea’s tablet and three phones;

JSCR Editor in Chief William Kraemer’s two desktops, two laptops, and five phones (all NSCA-owned devices); and

JSCR Managing Editor Joan Kraemer’s desktop, three laptops, and four phones (all NSCA-owned devices).110

Second, these key custodians stored unique data locally on their devices—

data that is not located through another device or source.111 For example, NSCA

Events Director Virginia Meier’s produced devices contain over 5,700 unique

documents—that is, copies of these documents were not located through other

sources or custodians.112 One of Ms. Meier’s locally-saved documents produced

through the forensic evaluation is critical, in that it undermines the academic

integrity of a JSCR peer reviewer and is direct evidence of the NSCA’s academic

fraud.113 The NSCA has admitted that at least two other laptops used by Ms. Meier

are lost.114 Given Ms. Meier’s practice of saving documents locally, it is reasonable

to assume that responsive and unique ESI on her two lost laptops has also been

lost.115 See generally Brown Jordan Int'l, Inc. v. Carmicle, No. 0:14-CV-60629-

ROSENBERG/BRANNON, 2016 U.S. Dist. LEXIS 25879, at *14, 2016 U.S. Dist.

WL 815827, at *4 (S.D. Fla. Mar. 1, 2016) (finding that ESI could not be restored

or replaced where defendant lost personal and company-owned devices and failed

to produce them in discovery).116

No additional discovery could be more expansive than the wholesale forensic

110 Dkt. 319-3. Notably, 17 of the 200 devices are associated with the Kraemers – none of which were provided to Stroz and all of which have been lost. Dkt. 319-2 at 10-12. 111 The NSCA’s IT representative, Wayde Rivinius, testified that

. Ex. 2 (W. Rivinius Feb. 27, 2018 Depo. Tr. at

60:7-12). Ex. 66 (showing ). 112 Haley Dec. at ¶ 22. 113 Ex. 67. Haley Dec. at ¶ 22. 114 Dkt. 319-3. 115 Haley Dec. at ¶ 22. 116 See also Rule 37(e)(2) (“[U]pon finding that the party acted with the intent to deprive another party of the information’s use in the litigation may: (A) presume that the lost information was unfavorable to the party”).

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collection of all ESI storage devices that the NSCA produced as part of the Court-

ordered forensic evaluation. Despite this massive ESI discovery exercise, unique

and relevant sources of ESI are lost and not replaceable.

b. 196 documents were irrecoverably deleted by key NSCA custodians during the litigation and cannot be restored or replaced

NSCA custodians directly involved in its anti-CrossFit marketing campaign

irrecoverably deleted hundreds of documents during this litigation.117 Similar to

the NSCA’s prior assertion that it inadvertently concealed “only 70 documents,”118

the NSCA now incredibly claims that “Stroz’s Final Report found . . . deletion of

only one document that had anything to do with CrossFit.”119 That is false.

Appendix E of the Final Report identifies over 900 documents that were

irrecoverable and only identifiable by file name.120 196 of these irrecoverable

documents are presumptively responsive because either (i) the file name contains an

agreed-upon search term, or (ii) the file name is similar to that of other responsive

documents produced by the NSCA (such as those identified above in Section

II.A.2.).121 For example, one irrecoverably destroyed document, identified in the

Final Report by file name: “Facebook Insights Posts Data Export – NSCA – August

2014.xls”122 is similar in formatting to a Stroz-produced document named,

“Facebook Insights Data Export - NSCA - 2016-11-03.XLS.”123 However, the

irrecoverably destroyed file contains the NSCA’s tracking data from 2014—the

year immediately after the Devor Article was published—and thus, would have

been critical evidence showing that the NSCA was well-aware of CrossFit’s

117 Dkt. 319-2 at 14. 118 Dkt. 186-1 at 4:28-5:5. 119 Ex. 68 at 2. 120 Dkt. 319-2 at 35. 121 Nahama Dec. at ¶ 4. Exhibit 4. Many of these irrecoverable file names are related to the NSCA’s sophisticated tracking of misinformation related to CrossFit. 122 Dkt. 319-2 at 135. 123 Ex. 6.

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damages as a result of the fake injury data. This evidence is relevant to CrossFit’s

calculation of its reputational and corrective advertising damages. Exhibit 4 lists

the file names of all 196 presumptively-responsive, irrecoverable documents.124

The 200 devices, 196 irrecoverable documents, and damning circumstantial

evidence confirm that responsive ESI—which should have been preserved by the

NSCA—has been lost and cannot be restored or replaced.

2. The NSCA Failed to Take Reasonable Steps to Preserve the Lost ESI

To terminate under Rule 37(e), the Court also must find that the NSCA failed

to take “reasonable steps” to preserve the lost ESI. A litigant’s preservation

obligation includes “implementation of a full litigation hold to ensure preservation

of relevant documents is required.” Blumenthal Distrib., Inc. v. Herman Miller,

Inc., No. ED CV 14-1926-JAK (SPx), 2016 U.S. Dist. LEXIS 184932, at *33

(C.D. Cal. July 12, 2016) (emphasis added).

The NSCA did not institute any written litigation hold125 until

,126 and not until years after many additional

preservation triggers, including:

the Court’s July 15, 2015 Order questioning the NSCA’s preservation efforts127;

The NSCA Publications Director’s August 7, 2015 Court-ordered declaration regarding the NSCA’s preservation protocol128;

CrossFit’s detailed September 2, 2015 preservation demand letter129;

the July 16-17, 2015 deposition of the NCSA corporate representative on preservation issues130; and

124 Exhibit 4. 125 The NSCA withheld as privileged

. Therefore, CrossFit cannot ascertain whether the NSCA’s legal hold actually provided sufficient instructions to recipients, including document categories to preserve, how to preserve the documents, or whether compliance with the communication was tracked in any manner. Nahama Dec. at ¶ 72. 126 Dkt. 311-26 at 145 (Ex. S—W. Rivinius May 31, 2018 Depo. Tr. at 462:6-17). 127 Dkt. 59 at 8:12-26. 128 Ex. 69 at ¶¶ 2-10. 129 Ex. 70. Dkt. 311-25 at 137 (Ex. R—K. Cinea Feb. 28, 2018 Depo. Tr. at 264:11 – 265:14). 130 Ex. 71.

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the Court’s 2017 Sanctions Order further questioning the NSCA’s preservation efforts.131

The NSCA also failed to take any meaningful back-end steps to prevent users

from deleting ESI after the lawsuit was filed.132 For example, the NSCA could

have

.133 The NSCA also should have

.134 United States v. Kitsap Physicians Serv., 314

F.3d 995, 1001 (9th Cir. 2002) (finding routine destruction constitutes spoliation

where party “had ‘some notice that the documents were potentially relevant’ to the

litigation before they were destroyed”) (citation omitted).

Instead,

.135 Emphasizing the

NSCA’s bad faith refusal to engage in basic preservation protocol, the forensic

evaluation revealed that after inception of this litigation, the NSCA’s Publication

Director himself tried to delete at least 1,251 documents related to CrossFit

131 Dkt. 176 at 9:9-10. 132 For example, the NSCA did not

. Ex. 1 (K. Cinea Feb. 28, 2018 Depo. Tr. at 296:4-6). Ex. 2 (W. Rivinius Feb. 27, 2018 Depo. Tr.) at 101:24 – 102:9; 106:14 – 106:2. Ex. 3 (showing that

). Haley Dec. ¶¶ 6-15. Ex. 2 (W. Rivinius Feb. 27, 2018 Depo. Tr.) at 83:3-5. Haley Dec. ¶¶ 11-13.

Inexplicably, the NSCA

Ex. 2 (W. Rivinius Feb. 27, 2018 Depo. Tr.) at 102:6 –

103:9. Ex. 3 (showing that )).

Ex. 2 (W. Rivinius Feb. 27, 2018 Depo. Tr. at 102:21-106:21 (noting that

). Ex. 1 (K. Cinea Feb. 28, 2018 Depo. Tr. at 267:10-17; 268:8-15; 270:6-21;

273:23-275:4).

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and/or the Devor Article,136 contradicting his numerous declarations reaffirming the

NSCA’s preservation efforts. There can be no dispute that the NSCA failed to take

reasonable steps to preserve the now-lost ESI.

3. The NSCA Acted with Intent to Deprive CrossFit of the Information in this Litigation

Under Rule 37(e)(2), terminating sanctions are appropriate upon a finding

that the offending party “acted with intent” to deprive another party of the

information’s use in the litigation. “[C]ourts have found that a party’s conduct

satisfies Rule 37(e)(2)’s intent requirement when the evidence shows or it is

reasonable to infer, that . . . a party purposefully destroyed evidence to avoid its

litigation obligations.” Porter v. City & Cty. of San Francisco, No. 16-cv-03771-

CW (DMR), 2018 U.S. Dist. LEXIS 151349, at *8, 2018 U.S. Dist. WL 4215602,

at *3 (N.D. Cal. Sept. 5, 2018) (emphasis added).

In Roadrunner Transp. Servs. v. Tarwater, the Ninth Circuit affirmed the

district court’s finding that the defendant “acted with the intent to deprive” when he

deleted emails and files from laptops despite receiving multiple preservation

demands and warnings from the trial court. 642 Fed. Appx. 759, 760 n.1, 2016

U.S. App. LEXIS 4999, 2016 U.S. App. WL 1073104 (9th Cir. Mar. 18, 2016). See

also Ottoson v. SMBC Leasing & Fin., Inc., 268 F. Supp. 3d 570, 582 (S.D.N.Y.

2017) (finding plaintiff's conduct was intentional under Rule 37(e) where she either

purposefully deleted e-mails showing she fabricated the existence of critical

evidence or purposefully failed to take any steps to preserve the e-mails).

Here, the NSCA purposefully deleted documents containing critical evidence

and failed to take any steps to preserve 200 lost devices and 196 irrecoverable

documents.137 Further, over 33,000 responsive documents were moved to deleted

items folders during the pendency of this lawsuit.138 This attempted spoliation

136 Haley Dec. at ¶ 25. 137 Dkt. 319-3; Nahama Dec. ¶ 4; Ex. 4; Haley Dec. ¶ 32. 138 Haley Dec. at ¶ 24.

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confirms that the NSCA intended to thwart CrossFit’s ability to conduct full fact

and expert discovery. Cat3, LLC v. Black Lineage, Inc., 164 F. Supp. 3d 488, 498

(S.D.N.Y. 2016) (“[A]ttempted destruction of authentic, competing information

threatens the integrity of judicial proceedings even if the authentic evidence is not

successfully deleted.”).

4. CrossFit is Not Required to Prove Prejudice

Finally, CrossFit is not required to prove prejudice from the lost ESI because

harm is presumed:

Subdivision (e)(2) does not include a requirement that the court find prejudice to the party deprived of the information. This is because the finding of intent required by the subdivision can support not only an inference that the lost information was unfavorable to the party that intentionally destroyed it, but also an inference that the opposing party was prejudiced by the loss of information that would have favored its position. Subdivision (e)(2) does not require any further finding of prejudice.

Committee Notes on Rule 37 (2015 Amendment). See also First Fin. Sec., Inc. v.

Freedom Equity Grp., LLC, No. 15-cv-1893-HRL, 2016 U.S. Dist. LEXIS 140087,

at *10, 2016 U.S. Dist. WL 5870218, at *3 (N.D. Cal. Oct. 7, 2016) (“[S]poliation

of evidence raises a presumption that the destroyed evidence goes to the merits of

the case[] and . . . that such evidence was adverse to the party that destroyed it.”).

Although CrossFit need not prove prejudice, there are obvious evidentiary

gaps that likely would have been filled by the lost ESI, including:

Communications to and from the Kraemers. Because ESI from

the Kraemers’ NSCA-owned devices were “factory reset” and/or withheld from

the forensic evaluation, CrossFit has been deprived of key evidence illustrating

the full scope of NSCA’s corrupt peer-review practices. The Kraemers’ lost

devices are particularly important in light of evidence that Dr. Kraemer either

outright fabricated the peer review process for the Hak Study by drafting the

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peer review comments himself,139 or communicated with the Hak Study’s peer

reviewers outside of the EMS system.140 In either scenario, the ESI on the

Kraemers’ withheld or factory-reset devices is central to CrossFit’s ability to

prove the NSCA’s liability for unfair competition and trade libel, and its request

for damages, including punitive damages. This alone justifies termination.

NSCA Tracking of Devor Article’s Propagation. There are missing

documents related to the NSCA’s close tracking of the Devor Article’s

dissemination. For example, the NSCA received an average of 50-120

“Meltwater Buzz Reports” each month, which tracked the popularity of the

Devor Article.141 However, the NSCA only produced 28 reports for September

2015 (when the NSCA issued the misleading Erratum)—a key month during

which at least twice as many reports should have been generated.142 This

missing evidence could have quantified CrossFit’s damages as a result of the

NSCA’s knowledge and propagation of false information about CrossFit.

NSCA Communications with the Military to Harm CrossFit. Although

some documents reveal the NSCA’s false statements to the military regarding

CrossFit, numerous communications are missing.143 This missing evidence goes

directly to the NSCA’s liability for unfair competition and trade libel, and

prejudices CrossFit’s ability to prove the extent of its damages.

NSCA Efforts to Harm CrossFit Through Government Regulation. The

Coalition for the Registry of Exercise Professionals (“CREP”)144 produced

139 Morreim Dec. ¶¶ 63-74; Mahoney Dec. ¶¶ 12-18, 28-38. 140 Mahoney Dec. ¶¶ 12-18, 28-38 (no EMS records exist evidencing peer reviewer communications related to the Hak Study). 141 Haley Dec. ¶ 31. 142 Id. Nahama Dec. ¶ 76. 143 See Ex. 72 (NSCA discussing preparing marketing materials containing lies about CrossFit for an upcoming meeting with senior military decision makers). No further email communications or marketing materials were produced on the topic. Nahama Dec. at ¶ 77. 144 Dkt. 176 at 5:13-18 (describing concealed documents where NSCA admits to using CREP as a proxy to lobby for regulations harmful to CrossFit).

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documents showing that at least three NSCA executives were on CREP’s Board

of Directors and regularly received meeting minutes.145

.146 The NSCA never produced these documents, other

meeting minutes, or any other discussions with CREP, which would reveal the

full scope of the NSCA’s lobbying efforts designed to harm CrossFit.147

There are many more similar evidentiary gaps that could have supported CrossFit’s

theories of liability and damages, especially its request for punitive damages—this

is exactly why CrossFit is not required to prove prejudice and is entitled to the

presumption that the lost ESI was material to this litigation. Rule 37(e)(2)(A). See

also Waymo LLC v. Uber Techs., Inc., No. C 17-00939 WHA, 2018 U.S. Dist.

LEXIS 16020, at *58-59, 2018 U.S. Dist. WL 646701, at *17 (N.D. Cal. Jan. 29,

2018) (“Having frustrated its adversary’s attempts to mine these facts for damning

evidence, Uber cannot now evade spoliation by speculating that all of the lost

information was benign.”); Fair Hous. of Marin v. Combs, 285 F.3d 899, 906 (9th

Cir. 2002) (“Last-minute tender of documents does not cure the prejudice to

opponents nor does it restore to other litigants on a crowded docket the opportunity

to use the courts.”).

Because (i) ESI that should have been preserved in the anticipation or

conduct of litigation is lost and cannot be restored or replaced; (ii) the NSCA failed

to take reasonable steps to preserve the lost information; and (iii) the NSCA acted

145 Nahama Dec. at ¶ 78. 146 Ex. 73 at 7 (“

.”). Nahama Dec. at ¶ 78. If these documents were not irrecoverably deleted, they

should have been produced using any one of multiple search terms agreed upon in the Forensic Protocol, including “CREP.” Dkt. 319-2 at 33.

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with the intent to deprive CrossFit of this information’s use in this litigation, Rule

37(e) authorizes this Court to presume that the lost information was unfavorable to

the NSCA and enter default judgment against it. Rule 37(e)(2)(A), (C).

B. The NSCA Failed to Provide Information Required by Rule 26(a) in Violation of Rule 37(c)

The NSCA’s failure to (i) identify all potential witnesses and sources of

relevant documents in its initial Rule 26(a) disclosures, and (ii) supplement148 its

initial disclosures with additional potential witnesses and documents, provides

additional justification for termination. See Rule 37(c)(1)(C) (permitting “other

appropriate sanctions,” including termination).

1. Despite Multiple Opportunities, the NSCA Failed to Identify Relevant Custodians

In its Rule 26(a) disclosures, the NSCA identified only three representatives

as potential witnesses: JSCR Editor-in-Chief Dr. Kraemer, JSCR Managing Editor

Joan Kraemer, and Publications Director Cinea.149 The other five witnesses

identified were the Devor Article authors and the Devor Article’s Senior Associate

Editor Triplett.150 Nearly five years later and after CrossFit’s persistence, the

NSCA identified 160 individuals with discoverable information—though the NSCA

still has not provided a final list of potential witnesses.151 Tellingly, many of the

concealed custodians were individuals who—through the nature of their positions

within the NSCA’s executive team, marketing department, publications department,

etc.—would have direct knowledge of the NSCA’s efforts to manipulate the

scientific and peer-review processes into a marketing campaign to harm CrossFit.

Given the staggering number of undisclosed potential witnesses and the centrality

of their knowledge to this case, the NSCA cannot credibly claim that it complied

148 Rule 26(e)(1). 149 Ex. 74 at ¶¶ 1, 2, 4. 150 Id. at ¶¶ 3, 5. 151 Ex. 28 at 5:21-6:28.

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with its discovery obligations.

2. Termination Pursuant to Rule 37(c) is Appropriate in Light of the NSCA’s Willful and Bad Faith Conduct

“District courts have ‘particularly wide latitude’ to issue sanctions under

Rule 37(c)(1).” Sanders v. Matthew, No. 1:15-cv-00395-LJO-EPG, 2018 U.S. Dist.

LEXIS 49672, at *13, 2018 U.S. Dist. WL 1470473, at *5 (E.D. Cal. Mar. 26,

2018) (citation omitted). The NSCA’s disregard of its Rule 26 obligations has

caused significant prejudice to CrossFit, and can only be described as bad faith—

either willful withholding of information or reckless failure to include the full scope

of evidence and witnesses. Tablizo v. City of Las Vegas, 720 F. App’x 875, 876-77

(9th Cir. 2018) (“implicitly recogniz[ing] this requirement that the district court

must make a finding of willfulness, fault, or bad faith when a Rule 37(c)(1)

sanction results in dismissal of a cause of action”).

There is no excuse for the NSCA’s failure to disclose over 150 witnesses.

The NSCA was ordered to submit an initial declaration regarding its discovery and

disclosure practices in July 2015.152 The NSCA’s discovery failures were expressly

identified and highlighted when CrossFit filed its first sanctions motion in February

2017.153 The 2017 Sanctions Order should have served as a loud wakeup call to the

NSCA. Instead, the NSCA continued to ignore its discovery obligations despite the

Court’s warning that it had ample basis to terminate in 2017. Termination pursuant

to Rule 37(c) is appropriate here in light of the NSCA’s willful bad faith conduct

even in the face of those warnings.

C. The NSCA Failed to Comply with Multiple Discovery Orders in Violation of Rule 37(b)

Rule 37(b)(2)(A)(vi) authorizes this Court to enter default judgment against a

party that fails to comply with a discovery order. The NSCA has failed to comply

with multiple discovery orders throughout this matter, including (i) the Court’s

152 Dkt. 59 at 9:9-28. 153 Dkt. 150.

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2015 Discovery Order, ordering the NSCA’s full and complete document

production; (ii) the Court’s 2017 Sanctions Order, requiring the NSCA to file

declarations of compliance; and (iii) the Court’s October 2018 Scheduling Order,

requiring the NSCA to complete production of documents by January 2, 2019.

First, the Court’s 2015 Discovery Order required the NSCA to identify: (i) all

responsive documents; (ii) why the NSCA believed the processes used to locate and

produce responsive documents were reasonable; (iii) its retention policies and/or

practices; and (iv) “any apparent gaps [in the production] and whether such gaps

could be the result of deletions by key custodians in the normal course prior to the

time litigation was anticipated.”154 The NSCA failed to comply with this order.

Prior to the 2017 Sanctions Order, the NSCA produced 439 documents.155 The

forensic evaluation identified over 279,000 responsive but unproduced documents,

after custodian de-duplication.156 The total number of concealed documents based

on all custodians is over 1.3 million presumptively relevant documents—each of

which represents an opportunity that the NSCA could have located and produced

those documents.157 This includes over 37,900 de-duplicated documents containing

key search terms such as “CrossFit” variations and “Devor” that the NSCA

repeatedly and falsely represented had already been collected.158 The following

chart159 illustrates the number of concealed documents that Stroz identified using

these key terms based on the document’s creation, last modified, or sent date:

2012 2013 2014 2015 2016 2017

CrossFit 1,748 2,342 5,098 6,193 5,506 7,065

Devor 31 37 322 217 263 594

154 Dkt 59 at 9:9-10:6. 155 Haley Dec. at ¶ 29; Nahama Dec. at ¶ 12. 156 Dkt. 319-2 at 16. 157 Id. at 15. 158 Haley Dec. ¶ 19. 159 Haley Dec. ¶ 20.

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The forensic evaluation reveals that before the 2017 Sanctions Order, the NSCA

had produced less than 0.2 percent of total responsive documents.160 This alone is

sufficient grounds for the Court to terminate. Conn. Gen. Life Ins. Co. v. New

Images of Beverly Hills, 482 F.3d 1091, 1095 (9th Cir. 2007) (upholding

termination for failure to fully comply with discovery order).

Second, the 2017 Sanctions Order required the NSCA to file declarations

from all relevant personnel “assuring or reaffirming that no documents relevant to

this litigation have been destroyed.”161 Not only did the NSCA omit multiple

“relevant NSCA personnel,” the forensic evaluation discovered that the NSCA

compliance declarants who swore they had not deleted anything, in fact deleted

7,900 documents—1,500 of which contained either “CrossFit” or “Devor.”162

Equally telling, the NSCA Publications Director, who oversaw all the

NSCA’s document productions, claimed that he personally ran searches for key

terms, repeatedly (falsely) claimed no documents were deleted, and told the Court

that he stands behind his and the NSCA’s inadequate collection efforts.163 The

following chart illustrates the number of documents containing the search term

“CrossFit” or a variation thereof that Mr. Cinea possessed and that was either

concealed by Mr. Cinea, recovered by Stroz in Mr. Cinea’s “deleted items” folder,

or located by Stroz through another custodian:164

2012 2013 2014 2015 2016 2017 2018

Concealed Documents 23 81 536 1,442 882 864

Deleted but Recovered 1 14 164 682 352 321

Permanently Deleted by Cinea but Recovered from Another Custodian

181 154 480 453 355 562 116

160 Haley Dec. ¶ 29; Nahama Dec. at ¶ 12. 161 Dkt. 176 at 10:24-27. 162 Haley Dec. ¶ 25. 163 Dkt. 178 at ¶¶ 1-4; Dkt. 189-3 at ¶¶ 1-6. 164 Haley Dec. ¶ 28.

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Instead of identifying these deletion efforts in the NSCA’s sanctions-compliance

declarations,165 the NSCA submitted perjurious declarations claiming no documents

were deleted.166 The evidence plainly shows that at least 12 (out of 14 total)

declarants failed to preserve ESI, failed to conduct complete searches of responsive

documents, and attempted to delete (or successfully deleted) thousands of

responsive documents.167 These findings also prove the NSCA Publication

Director’s previous declarations to this Court feigning discovery compliance

contained material lies.168 The NSCA’s perjurious compliance declarations are

independently sufficient grounds to terminate this case. Lee v. Max Int'l, LLC,

638 F.3d 1318, 1322 (10th Cir. 2011) (affirming trial court’s dismissal of case

where plaintiffs filed perjurious declarations of production compliance).

Third, the NSCA has repeatedly failed to comply with multiple scheduling

orders—most recently, the Court’s October 19, 2018 Order. Dreith v. Nu Image,

Inc., 648 F.3d 779, 787 (9th Cir. 2011) (“Violations of a scheduling order may

result in sanctions, including dismissal under Rule 37(b)(2)(C).”). The October

2018 Order required the NSCA to “complete document review, serve privilege logs,

and turn documents over to CrossFit” by January 2, 2019.169 Between January 2,

2019, and the date of filing, the NSCA has belatedly produced over 69,400

documents; 19,500 privilege log entries; and 260,400 “non-responsive log”

entries.170 Indeed the NSCA’s most recent productions on May 16, 2019, and June

14, 2019, totaled 82 documents consisting of 3,120 pages.171

Not only did the NSCA fail to meet the Court-ordered deadline, the NSCA

continues to insulate its research and discovery misconduct from disclosure by

165 Dkt. 176 at 10:24-27. 166 Dkt. 178, 189, 190. 167 Haley Dec. ¶ 25. 168 Dkt. 178 at ¶¶ 1-4; Dkt. 189-3 at ¶¶ 1-6. 169 Dkt. 302 at 26:7-8. 170 Nahama Dec. at ¶ 80; Haley Dec. at ¶ 34. 171 Id.

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repeatedly designating the most incriminating withheld documents as Confidential

or “Attorney’s Eyes Only” under the Protective Order. To date, in response to

CrossFit’s 6,184 designation challenges, the NSCA lowered designations on

6,157—99.6% of its confidentiality designations.172 This nefarious tactic allowed

the NSCA to hide from public scrutiny while significantly inflating CrossFit’s costs

by forcing CrossFit to file hundreds of documents under seal.173 The NSCA also

continues to withhold responsive documents based on privilege assertions and

“non-responsiveness” objections.174 Toth v. Trans World Airlines, Inc., 862 F.2d

1381, 1385 (9th Cir. 1988) (upholding dismissal sanctions based on “substantial

evidence of long and unjustified delays in responding to discovery requests and

noncompliance with judicial orders”); G-K Props. v. Redev. Agency of City of San

Jose, 577 F.2d 645, 647 (9th Cir. 1978) (upholding dismissal sanctions for failing

to produce court-ordered documents).

In sum, the record confirms the NSCA had no intention of producing

responsive documents, regardless of the Court’s lesser sanctions or CrossFit’s

efforts. Termination of this case is therefore necessary and appropriate under Rule

37(b)(2)(A)(vi) due to the NSCA’s violation of the Court’s 2015 Discovery Order,

2017 Sanctions Order, and October 2018 Scheduling Order. The NSCA should not

be given another opportunity to cure its inexcusable production deficiencies.

IV. TERMINATION PURSUANT TO THE COURT’S INHERENT POWERS IS APPROPRIATE IN LIGHT OF THE SCOPE OF THE NSCA’S INTENTIONAL DISCOVERY MISCONDUCT

The Court has the inherent power to “fashion an appropriate sanction for

conduct which abuses the judicial process,” including “outright dismissal of a

lawsuit.” Chambers v. NASCO, Inc., 501 U.S. 32, 44-45 (1991). Thompson, 782

172 Haley Dec. at ¶ 33. 173 CrossFit respectfully requests that the Court strike the NSCA’s confidentiality designations on all documents produced through the forensic evaluation that support the present motion. 174 Ex. 75.

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F.2d at 831 (stating that courts have inherent power to “impose sanctions including,

where appropriate, default or dismissal”). Termination is available “when a party

has willfully deceived the court and engaged in conduct utterly inconsistent with the

orderly administration of justice.” Am. Rena Int’l Corp. v. Sis-Joyce Int’l Co., Ltd.,

No. CV 12-6972 FMO (JEMx), 2015 U.S. Dist. LEXIS 189271, at *15, 2015 U.S.

Dist. WL 12732433, at *5 (C.D. Cal. Dec. 14, 2015) (quoting Fjelstad v. Am. Honda

Motor Co., Inc., 762 F.2d 1334, 1338 (9th Cir. 1985)).

A. The Five Ninth Circuit Factors Weigh Heavily in Favor of Termination

Ninth Circuit courts consider five factors before imposing terminating

sanctions: “(1) the public’s interest in the expeditious resolution of litigation;

(2) the court’s need to manage its docket; (3) the risk of prejudice to [plaintiff];

(4) the public policy favoring disposition of cases on their merits; and (5) the

availability of less drastic sanctions.” Thompson, 782 F.2d at 831. In the 2017

Sanctions Order, the Court declined to terminate because—at that time—it was

possible that lesser sanctions could deter further NSCA misconduct and it was not

yet apparent that the NSCA had “actually destroyed evidence.”175 Now, there is no

question that all five factors weigh heavily in favor of termination.

1. Public Interest in Speedy Resolution and Case Management Concerns Favor Termination

As to the first two factors, the 2017 Sanctions Order concluded that the

public’s interest in expeditious resolution of litigation and the Court’s management

of its docket both weigh in favor of termination.176 Over two years later, even more

time and resources—including that of this Court, the Magistrate Judge, and the

Court’s neutral forensic evaluator—have been devoted to unraveling the NSCA’s

web of misrepresentations, concealment, and spoliation. The first two factors now

weigh even more heavily in favor of termination.

175 Dkt. 176 at 10:10-13. 176 Dkt. 176 at 8:25-9:5.

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2. Prejudice to CrossFit Weighs in Favor of Termination

The third factor is the risk of prejudice to the party seeking sanctions. The

Ninth Circuit has held that “[f]ailure to produce documents as ordered . . . is

considered sufficient prejudice.” Adriana Int'l Corp. v. Thoeren, 913 F.2d 1406,

1412 (9th Cir. 1990). In its 2017 Sanctions Order, the Court noted that this factor

only weighed slightly in favor of termination.177 At that time, the scope of the

NSCA’s concealment or destruction was unclear.178

Now, there is no question that the NSCA’s extensive and pervasive evidence

spoliation has interfered with the rightful decision of this case. Conn. Gen. Life

Ins., 482 F.3d at 1097 (“What is most critical for case-dispositive sanctions,

regarding risk of prejudice and of less drastic sanctions, is whether the discovery

violations ‘threaten to interfere with the rightful decision of the case.’”) (citing

Valley Eng’rs v. Elec. Eng’g Co., 158 F.3d 1051, 1057 (9th Cir. 1998)). CrossFit

has been severely prejudiced in at least two aspects of litigation that materially

affect its ability to prosecute its claims.

a. CrossFit’s damages strategy and retention of damages experts have been prejudiced by the NSCA’s concealment and destruction of evidence

First, Stroz’s unveiling of over 279,000 concealed documents (summarized

in Section II.C., supra)—proving that NSCA leadership intentionally sought,

created or coerced, and then published manufactured “science” falsely framing

CrossFit training as unsafe to benefit the NSCA—has significantly altered

CrossFit’s damages litigation strategy, including its identification and retention of

appropriate damages experts.179 These concealed documents establish that the

NSCA’s Rule 26 disclosures, written discovery responses, compliance declarations,

and deposition testimony were all—at best—materially deficient, and—most

177 Dkt. 176 at 9:5-13. 178 Dkt. 186-1 at 4:28-5:5 (NSCA claiming that the 2017 Sanctions Order was too harsh because “only [] 70 individual documents were not produced.”). 179 Nahama Dec. at ¶¶ 82-83.

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likely—outright false. Likewise, CrossFit was deprived of the opportunity to

designate appropriate experts and provide its existing experts with all relevant

documents supporting CrossFit’s damages claims.180

b. The NSCA’s five-year delay in producing documents has severely prejudiced CrossFit

Second, the NSCA’s belated production of documents does not cure CrossFit’s

prejudice. Valley Eng'rs, 158 F.3d at 1054 (upholding termination of case even

after key withheld document was produced: “Where a party so damages the

integrity of the discovery process that there can never be assurance of proceeding

on the true facts, a case dispositive sanction may be appropriate.”); Fair Hous. of

Marin, 285 F.3d at 906 (“Last-minute tender of documents does not cure the

prejudice to opponents nor does it restore to other litigants on a crowded docket the

opportunity to use the courts.”).

The Ninth Circuit imposes a rebuttable presumption that unreasonable delay

causes injury. Anderson v. Air W., Inc., 542 F.2d 522, 524 (9th Cir. 1976). Here,

CrossFit was and remains prejudiced by the NSCA’s unreasonable five-year delay

through the loss of evidence and witnesses. As just one example, Dr. Kraemer

testified that he used an iPhone 6 between April 2015 and January 2018 to conduct

NSCA business,181 and that he “factory reset” that phone around January 2018—

during the forensic process, after the 2017 Sanctions Order, and after filing his

sanctions-compliance declaration.182 Stroz was unable to recover any data from the

“factory-reset” phone.183 Joan Kraemer further testified she would send each

“factory reset” phone directly to the NSCA’s Publications Director—the same

180 Id. Morreim Dec. at ¶¶ 5-8. 181 Ex. 76 at 133:10-134:1. 182 Id. at 122:8-14. Dkt. 189-5. 183 Dkt. 319-2 at 10 (“As of the date of this report, Stroz has not received data from Dr. Kraemer’s mobile devices. Additionally, based on statements made by Dr.Kraemer, data from previous mobile devices is no longer available as one device was lost and the remaining devices were reset to factory defaults (commonly referred to as ‘wiped’) without a backup or other preservation copy being made of the devices.”).

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individual who deleted thousands of material documents, oversaw the NSCA’s

discovery façades, and swore under oath that no documents had been deleted.184

This and other similar ESI losses are solely attributable to the NSCA’s intentional

destruction of evidence and willfully-blind preservation failures.

“The fact that this is an involved, complex case increases the prejudice from

the delay. Early preparation and participation are essential under such

circumstances.” Anderson, 542 F.2d at 525. CrossFit has been robbed of “early

preparation and participation” in this complex case and the NSCA’s tactical delays

resulted in the loss of evidence that CrossFit could have accurately collected more

than five years ago when this litigation commenced—and would have collected but

for the NSCA’s misconduct. Based on the NSCA’s spoliation uncovered by the

Court’s neutral forensic evaluator, the NSCA’s delays and misconduct have

significantly prejudiced CrossFit and warrant terminating sanctions.

3. Termination is Appropriate Because This Action Cannot Fairly Be Tried on the Merits

The fourth factor—the policy in favor of hearing cases on the merits—

generally weighs against termination, except where a party’s litigation misconduct

prevents an accurate and fair trial on the merits of the case. Hester v. Vision

Airlines, Inc., 687 F.3d 1162, 1170 (9th Cir. 2012). As this Court previously noted:

There is no point to a lawsuit, if it merely applies law to lies. True facts must be the foundation for any just result. Sometimes . . . a party’s discovery violations make it impossible for a court to be confident that the parties will ever have access to the true facts.185

By intentionally and/or negligently destroying ESI, concealing thousands of

responsive documents, committing perjury, and misleading the forensic evaluator,

the NSCA’s extensive spoliation has ensured that a fair trial on the merits is

impossible and that any further discovery by the NSCA would be futile and

184 Dkt. 315-3 at 83:20-22. 185 Dkt. 176 at 9:16-18 (quoting Valley Eng’rs, 158 F.3d at 1058).

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untrustworthy—all of which weighs heavily in favor of termination.

4. Termination is Appropriate Because Lesser Sanctions Have Only Increased the NSCA’s Discovery Misconduct

In its 2017 Sanctions Order, the Court concluded that the fifth factor—the

availability of less drastic sanctions—weighed slightly against termination “only

because all of Defendant’s misconduct was discovered in one moment, almost

immediately prior to the relevant pretrial deadlines.”186 The fifth factor includes

“whether the court has considered lesser sanctions, whether it tried them, and

whether it warned the recalcitrant party about the possibility of case-dispositive

sanctions.” Conn. Gen. Life Ins. Co., 482 F.3d at 1096.

The Court’s 2017 Sanctions Order satisfies all three sub-parts: the Court

considered and did issue lesser sanctions (including extensive issue, evidentiary, and

monetary sanctions, and the sanction of a neutral forensic evaluation) against the

NSCA187; and the Court warned the NSCA about the possibility of case-dispositive

sanctions.188 The Court further warned the NSCA of case-dispositive sanctions in its

October 2018 Order after the NSCA unsuccessfully attempted to disqualify Stroz.189

The Court’s lesser sanctions and repeated warnings have fallen on deaf ears.

The Court’s sanction of compliance declarations was met with NSCA perjury.190 Its

sanction of a forensic evaluation was met with the NSCA’s baseless challenges to the

evaluator’s impartiality, credibility, and rates.191 Issue and evidentiary sanctions

were met with the NSCA’s intentional destruction of evidence.192 While “the Court

had hoped that the looming threat of terminating sanctions would spur the NSCA to

take seriously its discovery obligations,”193 the NSCA’s misconduct only escalated

186 Dkt. 176 at 9:19-10:7. 187 Dkt. 176 at 11:21-14:2. 188 Id. at 11:1-5. 189 Dkt. 302 at 24:10-21. 190 See Section II.A.3., supra. 191 Dkt. 257. 192 Nahama Dec. at ¶ 80. See Section II.A.3., supra. 193 Dkt. 302 at 24:10-12.

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(as detailed in Section II.A., supra) and even Stroz’s attempts to encourage the

NSCA’s compliance failed. The NSCA has earned terminating sanctions.

B. To Sanction the NSCA’s Repeated and Ongoing Discovery Misconduct, the Court Should Strike the NSCA’s Answer and Enter Default Judgment in Favor of CrossFit

Because all five factors now weigh heavily in favor of termination, the Court

should strike the NSCA’s answer and enter default judgment against the NSCA.

NewPark Mall LLC v. CRGE NewPark Mall, LLC, No. 15-cv-0817-PJH, 2016 U.S.

Dist. LEXIS 23987, at *8, 2016 U.S. Dist. WL 742009, at *3 (N.D. Cal. Feb. 25,

2016) (“[E]ven though a defendant has appeared in the action, the court has the

power to strike the defendant's answer and render a default judgment as the ultimate

sanction for refusal to obey discovery orders.”); Dreith, 648 F.3d at 786 (“The

district court possessed the power to impose default as a sanction for the Companies’

discovery misconduct.”).

V. DUE TO THE NSCA’S SPOLIATION RELATED TO CROSSFIT’S DAMAGES, THE COURT SHOULD SANCTION THE NSCA BY PROHIBITING IT FROM OPPOSING CROSSFIT’S DAMAGES EVIDENCE SUBMITTED IN BRIEFING IN LIEU OF A HEARING

The NSCA’s concealment and spoliation prevents CrossFit from fairly

proving its damages without additional experts. To fairly address how the NSCA

has intentionally and repeatedly prejudiced CrossFit’s ability to prove its damages,

CrossFit requests that the Court issue evidentiary sanctions against the NSCA by

permitting CrossFit to submit its damages evidence, including new and additional

expert reports, through unopposed briefing in lieu of an evidentiary hearing.

A. The Court Should Prohibit the NSCA From Challenging CrossFit’s Damages Evidence and From Offering Any Evidence Disputing the Amount of CrossFit’s Damages

Pursuant to Rule 37(e), Rule 37(c), Rule 37(b), and the Court’s inherent

authority, the Court should issue an evidentiary sanction prohibiting the NSCA

from disputing the amount of CrossFit’s damages. In O’Connor v. Powell,

defendants repeatedly thwarted discovery of their assets. Case No. 99 C 6582,

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2000 U.S. Dist. LEXIS 12483, 2000 U.S. Dist. WL 1230459 (N.D. Ill. Aug. 23,

2000). The court entered an order requiring defendants to produce a complete

accounting of its assets and to submit a corresponding compliance declaration.

Even after a two-month production extension, defendants disclosed minimal

records and invoked the Fifth Amendment in lieu of filing compliance declarations.

Records obtained through subpoena confirmed that defendants’ production was

wholly incomplete and inaccurate. Because defendants’ concealment of documents

prejudiced plaintiff’s ability to prove its damages, the court sanctioned defendants

by prohibiting them “from offering any evidence disputing liability or the amount

of damages.” Id. at *14 (emphasis added). “[S]uch a measure compensates

plaintiffs for the obstacles they have faced in discovery proceedings.” Id.

The NSCA’s obstruction is far more egregious than the misconduct detailed

in O’Connor. The forensic evaluation confirms that the NSCA intentionally

withheld and destroyed significant ESI in violation of multiple Court orders.194

Worse than invoking Fifth Amendment privilege, the NSCA affirmatively and

perjuriously declared that all responsive documents were produced and that no ESI

was destroyed.195 The NSCA’s spoliation has prevented CrossFit from proving its

full scope of damages stemming from the NSCA’s carefully-crafted marketing

campaign to weaponize manufactured “science” and harm CrossFit through content

published across all NSCA platforms extending far beyond the Devor Article.196

The NSCA’s damages-related spoliation was intentional and systemic for

over five years, and the NSCA should not be given an opportunity to further delay

or inflate the costs of CrossFit’s damages prove up. Such an evidentiary sanction is

warranted based upon the scope of the NSCA’s misconduct and its efforts to

conceal the same. O’Connor, 2000 LEXIS 12483, at *14.

194 See Sections II.A. and C., supra.195 Dkt. 178, 189, 190. 196 Nahama Dec. at ¶ 82.

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B. The Court Should Permit CrossFit to Submit its Damages Evidence In Lieu of a Hearing, Including Reports from Additional Experts to Fairly Address CrossFit’s Damages Based Upon the Concealed Documents Revealing How, Where, and When the NSCA Spread Its Fabricated Research About CrossFit

CrossFit requests that the Court allow it to submit damages evidence through

briefing in lieu of an evidentiary hearing. Nutrition Distribut. LLC v. Chaos &

Pain, LLC, 2018 U.S. Dist. LEXIS 61748, at *6, 2018 U.S. Dist. WL 1744568, at

*2 (S.D. Cal. Apr. 10, 2018) (“When it is necessary for the plaintiff to prove

unliquidated or punitive damages, the court may require plaintiff to file declarations

or affidavits providing evidence for damages in lieu of a full evidentiary hearing.”).

Given the voluminous documents in this case, a full evidentiary hearing would be

inefficient and unreasonably burdensome on the Court and CrossFit. Instead,

CrossFit requests that it be allowed to brief legal arguments related to damages and

submit any corresponding evidence (including documents, declarations, and expert

reports) no later than 90 days after entry of the Court’s Order on the instant motion.

In conjunction with its submission of damages evidence, CrossFit should also

be permitted to rely upon new and additional expert witnesses. The forensic

evaluation unveiled thousands of previously-concealed and destroyed documents

that significantly impact CrossFit’s damages theory and its experts’ opinions, as

discussed in Sections II.A., II.C., and III.A.1.b., supra. For example, CrossFit

initially engaged a consumer behavior expert to create a market survey and opine

on an appropriate corrective advertising campaign based upon the then-known

exposure of a single article and upon the 439 then-produced documents.197

279,000 additional documents later—even before a full production is made—it is

clear that a market survey is an insufficient methodology to quantify CrossFit’s

damages due to the newly uncovered, multi-faceted marketing campaign by the

NSCA to promote fabricated research beyond the Devor Article.198

197 Dkt. 215-1 at 7:25-27; Dkt. 221 at 2:26-3:3. See also eMerge dec. at ¶ 29. 198 Nahama Dec. at ¶ 82.

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Perfectly illustrating that the 2017 Sanctions Order did not curb the NSCA’s

discovery misconduct, the NSCA intentionally leveraged its document concealment

to truncate CrossFit’s damages case and ambush CrossFit’s damages expert. Mere

weeks after the 2017 Sanctions Order, the NSCA provided its own consumer

behavior rebuttal expert with concealed documents tracking the spread of the

Devor Article and other fake research about CrossFit.199 In two June 21, 2017

emails200 titled, “Expert Testimony and the Issue of Damages,” the NSCA

provided its own damages expert with various analytics and spreadsheets

quantifying the spread of the Devor Article; for example: “1,506 views through

March 2016” on the JSCR website, and “the Devor article is the top viewed

article with 11,870 to date” on Ovid (the system that University Libraries use).201

The NSCA identified these documents as relevant to expert testimony and damages,

provided them to its own expert, but never voluntarily produced them to CrossFit.

Instead, on February 1, 2018, the NSCA submitted an expert declaration—

relying on these and other concealed documents—as part of its Motion to Amend

Scheduling Order to Allow Designation for Expert Witnesses.202 The documents

relied upon by the NSCA’s damages expert were produced to CrossFit only after

CrossFit reviewed the expert’s declaration and confronted the NSCA about missing

documents.203 This was eight months after the NSCA’s expert formed his opinions

and submitted his declaration relying on these documents,204 and over a year after

the 2017 Sanctions Order.

199 Ex. 77. See also Ex. 78 (June 21, 2017 email from NSCA counsel to Dr. Simonson attaching 5 spreadsheets containing “year by year stats for the Devor article in Ovid” from 2013 through 2017). 200 This date is significant because it was two days before the NSCA filed its Reconsideration Motion (Dkt. 186) representing to the Court that CrossFit was exaggerating the number of concealed documents. These arguments were a blatant lie given the thousands of concealed documents Stroz identified. 201 Ex. 77-78. 202 Dkt. 215-9. 203 Dkt. 221-1 at ¶¶ 5-20. 204 Dkt. 215-9.

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Equally flagrant, as described in Sections II.C. and III.A.1.b. above, the

NSCA concealed from CrossFit—and likely destroyed—troves of documents

revealing the depth and breadth of its marketing plan to coerce and strategically

promote its manufactured “research,”205 including the fake injury data in the Devor

Article. For example, the NSCA concealed that it directly emailed third parties

links to media promoting the fake injury data before and after the Erratum206;

promoted the injury data while undermining the “positive” findings in presentations

at NSCA national conferences207; and tracked the projected and actual reach of the

fake injury data through various concealed internal reports.208

CrossFit has engaged additional expert consultants who have already begun

their investigation and are expected to opine on the following topics:

Forensic accountant: identify and quantify the decline in CrossFit’s

revenue and financial benefit to the NSCA, as a result of the NSCA’s

deceitful marketing campaign revealed in the concealed documents

summarized in Section II.C., supra;

Marketing: identify the various avenues of deceptive marketing used by the

NSCA as revealed in the concealed documents, and evaluate their impact on

CrossFit; and

Corrective Advertising: identify the measures necessary to correct for the

NSCA’s sophisticated and extensive marketing campaign to weaponize

fabricated research through the JSCR, TSAC Report, NSCA

conferences/seminars, traditional media, and social media.209

Without the opinions of additional damages experts, CrossFit will be prejudiced

205 “Research” refers to the content in the Devor Article, Hak Study, and various TSAC Report articles claiming to contain peer-reviewed research that CrossFit training is unsafe. 206 Ex. 27, 79. 207 Ex. 35. 208 Ex. 20, 22, 45, 48. 209 Nahama Dec. at ¶ 83.

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by—and the NSCA will benefit from—the NSCA’s concealment and destruction of

thousands of documents pertaining to damages.210 Therefore, CrossFit respectfully

requests that it be permitted to submit unopposed damages evidence, including

reports by new and additional expert witnesses, in lieu of an evidentiary hearing.

VI. SIGNIFICANT MONETARY SANCTIONS ARE ALSO NECESSARY TO RECTIFY THE PREJUDICE TO CROSSFIT

The NSCA’s misconduct warrants monetary sanctions under three

independent grounds. First, under Rule 37(b)(2)(C), the Court “must order the

disobedient party . . . to pay the reasonable expenses, including attorney’s fees,

caused by the failure [to obey an order to provide or permit discovery].” Under

Rule 37(c)(1)(A) the Court “may order payment of the reasonable expenses,

including attorney’s fees, caused by the failure [to provide full and complete

disclosures pursuant to Rule 26(a) or (e) or to supplement those disclosures].”

Second, Rule 26(g)(3) requires the Court to issue an “appropriate sanction” that

“may include an order to pay the reasonable expenses, including attorney’s fees.”

See, e.g., Rodman v. Safeway, 2016 U.S. Dist. LEXIS 137988, at *9-11, 2016 U.S.

Dist. WL 5791210, at *3-4 (N.D. Cal. Oct. 4, 2016) (granting 26(g)(3) attorney fees

sanctions and finding defendant’s discovery search “objectively unreasonable”

where counsel relied on an unexperienced individual who “received no meaningful

assistance [from counsel]; had no experience conducting such searches; and kept no

record of the searches he made”). Third, beyond these specific Rule-based

sanctions, the Court has the inherent power to issue monetary sanctions for

expenses and fees to redress abusive litigation and other bad-faith practices.

Primus Auto. Fin. Servs., Inc. v. Batarse, 115 F.3d 644, 648 (9th Cir. 1997)

(“Before awarding sanctions under its inherent powers, however, the court must

make an explicit finding that . . . conduct ‘constituted or was tantamount to bad

faith.’”). CrossFit seeks monetary sanctions for legal fees and expenses it incurred

210 Id.

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for the following categories of work where the NSCA repeatedly tried to leverage

its evidence concealment and destruction.211

A. Pre-Sanctions Fees Incurred Due to the NSCA’s Intentionally Deficient Pre-Sanctions Discovery, Including Productions, Meet and Confer Efforts, Depositions, Written Discovery Responses, Expert Reports, Motions Practice, and Trial Preparation

Before the 2017 Sanctions Order, the NSCA only produced 439

documents—less than .02 percent of the relevant record produced through

Stroz.212 As discussed below, the NSCA issued its written discovery responses,

“prepared” its witnesses, opposed CrossFit’s motions, filed case-dispositive

motions, and caused CrossFit to prepare for trial on this grossly deficient record.

The NSCA should therefore be sanctioned for the following:

1. Fees for CrossFit’s Motions for Summary Judgments:

$485,846.03. CrossFit twice sought summary judgment on the issue of injury-data

falsity213 while the NSCA, in bad faith, concealed documents revealing (i) the

corrupt peer-review process to manufacture the false injury data214 to “arm” the

NSCA “with scientific rationale as to the weaknesses of Crossfit”215; (ii) the

NSCA’s propagation of media articles about the fake injury data216; and (iii) the

NSCA’s knowledge—as early as January 2015—of the “injured” participants

declarations.217 The NSCA’s concealment of documents showing its approval and

manipulation of the editorial process for the Devor Article significantly increased

211 Evidentiary support for CrossFit’s monetary sanctions request can be found in the declarations of Wynter L. Deagle, Alison A. Grounds, Micha Danzig, William O. Reckler, and exhibits attached thereto. Privileged information in these declarations and supporting exhibits have been redacted. CrossFit has submitted unredacted, privileged entries for the Court’s in camera review so that the Court may fully assess the bases for and reasonableness of CrossFit’s monetary sanctions requests. CrossFit’s request does not include fees related to standard litigation conduct, such as document review to prove up its claims. See, e.g., Reckler Dec. at ¶ 23; Danzig Dec. at ¶ 44; Grounds Dec. at ¶ 26; Deagle Dec. at ¶ 30. 212 Haley Dec. at ¶ 29; Nahama Dec. at ¶ 12. 213 Dkt. 38, 74. 214 See, e.g., Morreim Dec. at ¶¶ 55-68. 215 Dkt. 311-7 at 31 (¶10). 216 See, e.g., Ex. 17-18. 217 See, e.g., Ex. 63.

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the legal work necessary to prevail on CrossFit’s motions and hampered CrossFit’s

ability to meaningfully prove this element of its claims.218

2. Fees Related to CrossFit’s Motions to Compel: $325,359.16. In its

arguments opposing two joint motions to compel the identities of the Devor Article

peer reviewers, the NSCA stood behind the purported academic integrity of its peer

review process and deceived the Magistrate Judge into believing that CrossFit’s

claims of academic corruption were “wholly speculative”219—all while actively

concealing thousands of documents that revealed systemic corruption across all

NSCA peer-reviewed publications, the NSCA Board of Director’s efforts to cover

up this corruption, evidence revealing Devor Article Peer Reviewer #1’s extensive

ties to the NSCA, and the NSCA’s fabrication of the peer-review process for the

Hak Study.220 This evidence—along with the NSCA leveraging the Magistrate

Judge’s analysis on a deficient record—was presented to the State Action

Discovery Referee and Court, which led to an order detailing the NSCA’s corrupt

practices and compelling disclosure of the peer reviewers’ identities.221

CrossFit’s other motions to compel—addressing such issues as the NSCA’s

improper confidentiality designations, revenue projections, and contracts with the

JSCR publisher—were likewise hindered as they were presented without the full

scope of the NSCA’s efforts to smear CrossFit’s reputation and to quell

competition.222 The NSCA should be sanctioned for its deceitful conduct, which

necessitated the filing of these motions to compel.

3. Fees Related to the NSCA’s Motion for Summary Judgment:

$129,651.58. The NSCA sought summary judgment claiming the First Amendment

protected the NSCA’s false statements about CrossFit because the NSCA does not

218 Reckler Dec. at ¶ 17; Danzig Dec. at ¶ 34. 219 Dkt. 57 at 14:10-12. 220 Nahama Dec at ¶ 32; Morreim Dec. at ¶¶ 55-68; Mahoney Dec. ¶¶ 12-18, 28-38. 221 Request for Judicial Notice in support of the Renewed Motion at ¶¶ 1-3. 222 See, e.g., Dkt. 25, 30, 70.

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compete commercially with CrossFit.223 The NSCA concealed thousands of

documents directly related to the NSCA’s commercial motives to coerce, publish,

and promote fake research about CrossFit training.224 The NSCA’s motion would

have been dead on arrival if the concealed documents had been produced.

4. Fees Related to the NSCA’s Motion to Reopen Expert Discovery:

$106,290.50.225 The NSCA sought leave to retain a rebuttal damages expert (Dr.

Itamar Simonson) while (i) withholding 279,554 responsive documents,226 (ii)

arming Dr. Simonson with concealed documents directly impacting CrossFit’s

damages, and (iii) exploiting the concealed documents for Dr. Simonson’s rebuttal

report.227 The NSCA’s motion for a rebuttal damages expert deceitfully consumed

the Court’s and CrossFit’s time and resources.

5. Fees Related to Pre-Sanctions Depositions of NSCA Witnesses:

$603,859.11. CrossFit’s depositions of NSCA witnesses before the 2017 Sanctions

Order were incomplete and inaccurate due to the NSCA’s evidence concealment

and destruction.228 Tellingly, the NSCA’s 30(b)(6) representatives also

successfully concealed all evidence revealed in the withheld documents, such as the

NSCA’s scientific misconduct and broad marketing campaign to harm CrossFit.229

6. Fees Related to CrossFit’s Experts: $219,685.52. CrossFit’s

experts’ opinions and depositions before the 2017 Sanctions Order were based on

the 439 then-produced documents, excluding key documents that go to the heart of

CrossFit’s damages, primarily the impact from the NSCA’s intentional spread of

223 Dkt. 102. 224 Dkt. 108. 225 Dkt. 215. 226 Dkt. 319-2 at 16. 227 See generally, discussion in Section V.B., supra. 228 Reckler Dec. at ¶ 21; Danzig Dec. at ¶ 38. 229 CrossFit also seeks monetary sanctions related to the NSCA’s 30(b)(6) depositions under Rule 30(d)(2): “The court may impose an appropriate sanction – including the reasonable expenses and attorney’s fees incurred by any party – on a person who impedes, delays, or frustrates the fair examination of the deponent.” Deagle Dec. at ¶ 24.

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false statements about CrossFit. This is precisely why CrossFit must retain new

experts who can assess damages based on the newly uncovered documents.

7. Fees Related to NSCA Experts: $79,539.51. Similarly, CrossFit

was forced to depose the NSCA’s experts on an egregiously deficient record.230

8. Fees Related to Pre-Sanctions Trial Preparation: $486,956.66.

CrossFit was in the midst of trial preparation “and only weeks prior to several

pretrial deadlines” when it initially discovered the NSCA’s spoliation.231 In light of

the uncovered documents, all pre-trial efforts are now moot.232

B. Post-Sanctions Fees for the NSCA’s Defiance of the 2017 Sanctions Order, Depositions Revealing Systemic Evidence Spoliation and the NSCA’s Repeated Concealment of Material Information from the Forensic Evaluator

1. Fees Related to the NSCA’s Motion for Reconsideration of the

2017 Sanctions Order: $99,346.25. In its motion for reconsideration of the 2017

Sanctions Order, the NSCA claimed “only [] 70 individual documents were not

produced.”233 In reality, the NSCA was withholding 279,554 responsive documents

and had destroyed—or was in the process of destroying—thousands more.234

CrossFit requests monetary sanctions for being forced to oppose the NSCA’s

baseless Motion for Reconsideration.

2. Fees Related to the Forensic Evaluation: $203,060.68. Had the

NSCA taken the 2017 Sanctions Order seriously, the forensic evaluation should not

have been a time- and cost-intensive process for CrossFit. But as discussed in

Section II.A.4. above, the NSCA artificially inflated expenses by refusing to

disclose key information necessary to execute the forensic protocol. The NSCA’s

false representations to Stroz required CrossFit to closely scrutinize all information

230 See generally Section V.B., supra. Request for Judicial Notice in support of the Renewed Motion at ¶¶ 1-3. Deagle Dec. at ¶ 22. 231 Dkt. 176 at 19-20. 232 Danzig Dec. at ¶ 26. 233 See, e.g., Dkt. 186-1 at 4:28-5:5. 234 Dkt. 319-2 at 16.

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provided by the NSCA—none of which would have been necessary but for the

NSCA’s ongoing misconduct.235 CrossFit seeks all expenses and fees, including

those of its e-discovery vendor, incurred to facilitate the NSCA’s compliance with

the 2017 Sanctions Order.236

3. Fees Related to NSCA Depositions on Evidence Preservation,

Collection, and Production: $211,885.87. The NSCA failed to prepare its

30(b)(6) representatives, which resulted in extensive meet and confer efforts and re-

opening both depositions.237 The NSCA has no excuse for failing to prepare these

witnesses, who were designated by the NSCA to oversee all NSCA pre-sanctions

discovery efforts.238 Further, CrossFit was forced to depose Dr. Kraemer and Joan

Kraemer after Stroz learned that they had failed to turn over their NSCA-owned

phones and had destroyed evidence with ratification from the NSCA’s

Publication Director and Executive Director.239 These depositions were also

necessary to identify the NSCA’s initial search and retrieval of materials.

4. Fees Related to NSCA’s Improper and Overly Broad

Confidentiality Designations: $67,666.37. Throughout this action, the NSCA has

improperly designated thousands of documents as either “Confidential” or

“Attorneys’ Eyes Only.”240 To date, the NSCA has lowered 99.6% of its

confidentiality designations.241 The NSCA appears to have overly designated its

documents to avoid public scrutiny and to significantly increase CrossFit’s costs by

forcing CrossFit to file hundreds of documents under seal.242

5. Fees Related to the Instant Renewed Motion for Terminating

235 Deagle Dec. at ¶ 15; see, e.g., Ex. 11. 236 Grounds Dec. at ¶¶ 2, 16-18; Deagle Dec. ¶ 15-16. 237 Nahama Dec. ¶ 71. CrossFit also seeks monetary sanctions related to the NSCA’s 30(b)(6) depositions under Rule 30(d)(2). 238 Ex. 71 (K. Cinea July 17, 2015 Depo. Tr. at 461:6-463:18). 239 See Section IV.A.2.b., supra. Dkt. 319-2 at 11. 240 Deagle Dec. at ¶ 28. 241 Haley Dec. at ¶ 33. 242 Deagle Dec. at ¶ 28.

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Sanctions: $441,609.65 plus additional fees. This complex motion was solely

necessitated by the NSCA’s deceitful and wholesale refusal to comply with its most

fundamental discovery obligations over the course of five years.

In sum, CrossFit seeks monetary sanctions in the amount of $3,460,756.89

plus any additional fees incurred after May 31, 2019, for work performed in

connection with this Motion. These fees relate directly to the NSCA’s malfeasance

and efforts to conceal its misconduct from the Court, Stroz, and CrossFit. In

addition to terminating the case, monetary sanctions are appropriate where the 2017

Sanctions Order plainly did little to correct the NSCA’s intentional abuse of the

discovery process to conceal the truth.

VII. CONCLUSION

CrossFit respectfully requests that the Court enter an order to: (i) terminate

this case pursuant to Rule 37(e), (c), and (b), and the Court’s inherent authority;

(ii) strike the NSCA’s Answer; (iii) enter default judgment against the NSCA;

(iv) grant CrossFit leave to submit, within 90 days of the Court’s order, unopposed

damages briefing and evidence—including new and additional expert reports—in

lieu of an evidentiary hearing; and (v) award CrossFit monetary sanctions.

Dated: June 20, 2019 TROUTMAN SANDERS LLP

By: s/ Justin S. Nahama Wynter L. Deagle Email: [email protected] Justin Nahama Email: [email protected] Matthew J. Hrutkay Email: [email protected] Christina Ding Email: [email protected]

Attorneys for Plaintiff CROSSFIT, INC.

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