1 uclick mobile comics and manga 2008 confidential © uclick llc note: play in slideshow mode for...
TRANSCRIPT
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uclickMobile Comics and Manga
2008
Confidential © uclick LLC
Note: play in slideshow mode for animated demos throughout presentation
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Phase 1:
Comic Applications
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Comic Strip Applications
• Multiple comic application SKUs
• Branded comic packs for specific target audiences
• Current, color comics updated 6 days a week in scrollable format
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Comic Strips – Mobile Web
• All comics delivered daily via mobile Web
• Subscription and advertising models supported
• Titles constantly added
• Broad support for any mobile Web enabled handset
• English and Spanish language available
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Comic Book & Manga Applications
• First mobile comic books and manga in North America
• Major brands and top fan favorites
• Subscription-based “anthology” approach
• Six or more titles in one application for $4-5 per month
• Edited and formatted for a panel-by-panel view
• New episodes daily, plus access to full archives
• Two versions available now:– GoComics Books– TOKYOPOP Mobile Manga
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Made for Mobile Comics
View the trailer:http://www.gocomics.com/thunderroad/
Sales Highlights
• Placement on all major US carriers
• Trial versions allow sampling before subscribing
• Over 400k trials since launch
• 40-50k new readers per month
• 3-4 million page views per month
• Many titles have more mobile readers than monthly print sales
• Audience reach is broader than traditional comic book base
• Comics and manga run equal
• Alternative titles and humor do well
• Deep inventory of titles and archives
• Strong interest in participation from creators and publishers
• Consumer advertising and promotion
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Phase 2:
Mobile Comic Shop –Applications & Mobile Web
Mobile Comic Shop Applications
• Next version of comic applications
• Java, BREW, smartphone applications cover all handsets – domestic and international
• Emulate the comic shop experience on a mobile phone
– Wide range of publishers and titles
– Comic books, manga, comic strips– Previews and fan information for
both mobile and print– Original “made for mobile” content– Enhanced menus to support
range of product– Ancillary product – games, video,
wallpapers, retail book sales
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Mobile Web Comics
• Mobile Web– WAP offering of all content
• Comic strips
• Comic books
• Manga
• Ancillary product – games, video, wallpapers, retail book sales
– Supports all Internet enabled handsets
• Domestic and international
• Smartphones and various operating systems
– Simplified navigation and user experience
– Java and BREW applications promoted as “step-up” products
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• Over 50 unique titles, including:– Stan Lee’s Stripperella
(all new original for mobile)
– TMNT– Bone– GODLAND– PvP (Player vs Player)– Elephantmen– Princess Ai– Peach Fuzz– Guilstein– Too Much Coffee Man– Halo & Sprocket– Thunder Road
• Range of publishers:– TOKYOPOP– Virgin Comics– Image– Devil’s Due– PaperCutz– Teshkeel
• Universal Press comic strips(Calvin & Hobbes, Garfield, many more)
• More to be announced
Titles
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Revenue Models
• Applications– “Free”
• Previews and fan info• Individual issues• Advertising supported - High page views point toward exposing more free content to a large
audience
– Credit based pricing• Individual issues• Graphic novels• Trade collections• Special selections• Ancillary content – wallpapers, video, games, books
– Platform allows future billing options and refinements
• Mobile Web– Simplified two-tier approach• Advertising supported content published within 3 days• Subscription for full archive
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Promotion & Marketing
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Direct Distribution
• GoComics.com, partner Web sites
• Push to carrier download when possible
Online Comic Shop
• Web client and widget application
• Replicate panel-by-panel viewing to promote multiple platform experience
• Promotes mobile comics
15© uclick, LLC.
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Consumer Marketing
• Online
• Comic-cons and trade shows
• Cross promotions
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About uclick
• uclick is a premier content publisher, offering a broad mix of graphical content, games, applications and video for the Internet and mobile devices
• We feature internationally known brands with a focus on comic strips, comic books, manga, illustration, and media icons
• uclick’s products are available through their flagship consumer brand GoComics, syndicated Web sites, mobile carriers and leading distributors worldwide
• uclick is an operating company of Andrews McMeel Universal, the leading syndicate and publisher of books and calendars in North America
Visit www.uclick.com for more information
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Thank you!
Jeff WebberVice President
Mobile Product Development
+1-816-300-6558
Scott Shorter
Vice President
Consumer Acquisition
+1-816-300-6556
Aaron Kirby
Director
Sales & Business Development
+1-816-360-6987
Russ Wolske
Senior Manager
Product Development
+1-816-256-5157