VIETNAM ASSOCIATION FOR RESPONSIBLE DRINKING (VARD)

No 21, Villa Zone 4, Linh Dam Peninsula, Hoang Liet Ward, Hoang Mai District, Hanoi, Vietnam

Tel. 844 3 9728235 | Web. http://vard.org.vn/ | FB: /Diễn Đàn Uống có Trách nhiệm Việt Nam/

VARD 2016 REPORTHanoi, December 2016

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1. VARD INTRODUCTION

2. 2016 ACHIEVEMENT

3. 2017 PLAN

CONTENTS

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1. VARD INTRODUCTION

• The Vietnam’s Association for Responsible Drinking (VARD) is established as a sub-committee under Vietnam Beer-Alcohol-Beverage Association (VBA)

• By Decision 07/QD-BCH dated Feb 9th, 2015 of VBA.

• The initiative of leading international alcohol companies:1. Diageo,

2. Hennessy,

3. Pernord Ricard,

4. Remy and

5. Les Celliers d’Asie.

• The 1st SAO model in Vietnam, leveraging the industry’s CSR and addressing responsible drinking in the community.

INTRODUCTION

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INTRODUCTION

• VARD objective:• Leverage CSR synergy among the alcohol industry

• Address responsible drinking for a safe and soundsociety.

VARD Founding members and social influencers at the opening ceremony.5

• Rational for VARD establishment: • Local response to global commitment to reduce harmful

drinking• Local response to Vietnam National Alcohol Policy (NAP)’s

(Decision 244/QD-TTg):• Proactive enterprises to change local alcohol consumption

behaviors• Demand of the local society: self compliance for a safe and

sound society

INTRODUCTION

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1. Raising awarenesson responsible drinking

2. Reducing under-age drinking

4. Promoting industry self-regulation

Industry’s global commitment

VARD INTRODUCTION

3. Tackling drinking and driving

5. Supporting National Alcohol Abuse Prevention Policy

• VARD mision

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2. VARD 2016

• Develop and produce • Communication materials: Leaflet & poster to raise

awareness on alcohol abuse harms.

• Handbooks for training on communication to reduce alcohol abuse harms.

• Clip to Review VARD operation

ACTIVITIES IN MOU WITH T5G *

* T5G, or NCHEC, is The National Center for Health Education and Communication, Ministry of Health9

• Training for 21 core communication practitioners on responsible drinking (from 15-17 November, 2016)

• Hanoi Preventive Health Center (3 participants)• Hanoi Red Cross Union (4)• Hanoi Women Union (2)• MOIT’s Labor Union (3)• JoyFM (2)• VBA Magazine (1)• T5G (2)• Public Health University (4)

Leaners’ understanding on alcohol abuse harms (%)

low medium high

Before 5.3 98.4 5.3

After 0 6 94

ACTIVITIES IN MOU WITH T5G

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• Training for core communication practitioners on responsible drinking (from 15-17 November, 2016)

• Mr. Tran Quang Mai, Deputy Director of T5G, Mr. Nguyen Tien Vy, Vice Chairman of VBA to attend

ACTIVITIES IN MOU WITH T5G

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• Training for core communication practitioners on responsible drinking (from 15-17 November, 2016)

ACTIVITIES IN MOU WITH T5G

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• LEGAL AGE VERIFICATION:• Launched on July 30, 2016 in Đa Nang;

• The campaign was attended by Dr. Nguyen Van Viet, Dr. Khuat Viet Hung, Mr. Le Van Trung, Director of Da Nang Transportation Department and industrial representatives

ACTIVITIES IN MOU WITH NTSC*

* NTSC is the National Traffic Safety Committee 13

• LEGAL AGE VERIFICATION

• The campaign was supported by VARD members, especially Cellier D’ Asie in Da Nang.

• 164 shops involved in 2016

ACTIVITIES IN MOU WITH NTSC

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DRINK, DON’T DRIVE

Launched on July 30, 2016 in Da Nang

The event was televised on Da Nang and HCM TV

ACTIVITIES IN MOU WITH NTSC

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• BREATHALIZER DONATION• Two Alcolizer equipment donated to NTSC on Sep 19,

2016

ACTIVITIES IN MOU WITH NTSC

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• FILM CONTEST ON RESPONSIBLE DRINKING (7FF)• Opening ceremony on November 5, 2016

• Award ceremony on December 7, 2016

• Communicated via famous celebrities and mass media

• Film Sprout under Bottles got award from Global Road Safety Film Festival on February 21, 2017, Geneva.

ACTIVITIES IN MOU WITH NTSC

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• FILM CONTEST ON RESPONSIBLE DRINKING (7FF)1. 12.800 lượt like trên FB

2. http://vtv.vn/video/ca-phe-sang-20-12-2016-192199.htm

3. http://yeah1.com/dien-anh/bo-3-dao-dien-khung-nhat-viet-nam-tham-gia-7-film-fest-2016.html

4. http://www.yeah1.com/dien-anh/vo-oa-cam-xuc-voi-dem-cong-chieu-trao-giai-chuong-trinh-7-film-fest.html

5. http://www.yan.vn/an-tuong-voi-dem-trao-giai-cuoc-thi-film-ngan-7-film-fest-115738.html

6. http://kenh14.vn/dan-sao-hoi-ngo-tai-le-cong-chieu-va-trao-giai-cuoc-thi-film-ngan-7-film-fest-20161209004255167.chn

7. http://www.baogiaothong.vn/dan-sao-noi-tieng-du-7-film-fest-2016-av175180.html

8. http://www.atgt.vn/soi-dong-le-khai-mac-7-film-fest-nam-2016uong-co-trach-nhiem-d175187.html

9. http://antoangiaothong.gov.vn/uy-ban-atgt-quoc-gia/soi-dong-le-khai-mac-7-film-fest-nam-2016uong-co-trach-nhiem-210085.html

10. http://doisongtieudung.vn/Cong-bo-giai--7-Film-Fest-2016-voi-chu-de-Uong-co-trach-nhiem_5-37-535383.html

11. http://www.vba.com.vn/index.php?option=com_content&view=article&id=29011:l-cong-chiu-va-trao-gii-cuc-thi-lam-phim-ngn-7-film-fest-ung-co-trach-nhim-2016&catid=72:van-ban-phap-luat&Itemid=185

12. http://7filmfest.com/7-film-fest-mua-thu-2-xoay-vao-van-nan-su-dung-ruou-bia-khi-lai-xe/

13. http://daubao.com/dan-dao-dien-khung-tham-gia-lam-phim-ngan-uong-co-trach-nhiem/phim-anh/516905.html

ACTIVITIES IN MOU WITH NTSC

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• WEEKLY, 5 MINUTE SOCIAL INFLUENCER/ CELEBRITY TALKS ON RESPONSIBLE DRINKING ON JOYFM RADIO

• 26 issues with 23 influencers at http://www.joyfm.vn/dong-hanh-cung-uong-co-trach-nhiem.html

JOYFM

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• SOCIAL INFLUENCER/ CELEBRITY TALKS ON RESPONSIBLE DRINKING

NO Title Name1 Prof Nguyễn Lân Dũng2 Writer Trang Hạ3 Educator Phan Quốc Việt 4 MC, VTV 24 Hạnh Phúc5 Businessman Nguyễn Thành Nam6 Journalist Vũ Khắc Sơn

7 MC Thảo Vân8 Writer Trần Tố Loan9 Actor Phạm Chí Trung

10 Psychologist Đinh Đoàn11 Wine specialist Tô Việt12 Social activist Trịnh Hòa Bình13 Artist Nguyễn Xuân Bắc14 Blogger Chu Minh Vũ15 Singer Thái Thùy Linh16 Actress Lê Thị Vân Dung17 Singer Đinh Mạnh Ninh18 Culturalist Phạm Xuân Nguyên19 Musician Nguyễn Vĩnh Tiến20 Musician Lê Minh Sơn

21 Comedian Quang Teo

22Vietnam's 1st Olympic gold medalist, sports shooter Hoàng Xuân Vinh

23 Congressman Duong Trung Quoc

JOYFM

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• FANPAGE: VARD on JoyFM: Approaching 2,700 followers

JOYFM

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• FANPAGE: • VARD: Approaching 1,000 followers

VARD SOCIAL NETWORK

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• VARD attended International Alliances for Responsible Drinking (IARD) Partnership Council meeting in DC: Oct 10-11, 2016

• Industry’s post-2017 commitments & How local conduct works:1. Consumption patterns2. Support adoption of Drinking Guidelines in countries

without guidelines3. Marketing: Self-regulatory codes4. Responsible hospitality5. Non Recorded Alcohol (NCA)6. Underage7. Other Topics

• Technology (ignition interlocks, driverless cars, disruptive technologies, etc.)

• Emerging Markets• Sustainable Development Goals SDGs

• Industry role in jobs, economic growth/potential• Conservation/environmental protection

• Transitions in life (changes in drinking habits, fresher week, seniors/retires)

INTERNATIONAL NETWORK

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3. VARD 2017 PLAN

• Challenges: Advocacy focuses:

1. Non-recorded alcohol combat, and

2. Drinking culture strengthening

• Opportunity:

• Local and regional interest

VARD 2017-CHALLENGES AND OPPORTUNITIES

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VARD 2017 PLAN

No Workstream Time

I NON-RECORDED ALCOHOL COMBAT1 Research conduted by GSO Q32 Workshop 1 to disseminate finding from Research with GSO

II DRINKING CULTURE PROMOTION

1 Workshop 2 on RD from heath and culture point of view 15-Feb-17

2 Theatrical performance at schools/ industrial zones via contest,…

Q2

3 Writing contest on RD Q34 Capacity building for traffic police on drink driving

enforcement Q2

5 Support the traffic police to organize massive communication campaigns on drink driving

Q2

6 Outdoor run for RD Q17 Social influencer talks on radio Monthly8 Workshop 3 - Talkshow (review and dissemination all results/

impacts) 28

VIETNAM ASSOCIATION FOR RESPONSIBLE DRINKING (VARD)

No 21, Villa Zone 4, Linh Dam Peninsula, Hoang Liet Ward, Hoang Mai District, Hanoi, Vietnam

Tel. 844 3 9728235 | Web. http://vard.org.vn/ | FB: /Diễn Đàn Uống có Trách nhiệm Việt Nam/

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