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Version 1.0 D-Link HQ, May. 2012

Sales Guide

DCS-2132L HD Wireless N Cube Network Camera

D-Link Confidential

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Before Getting Started – The Guideline Objective:

• Allow OBU to understand why introduce this new model (SKU)

• A clear and solid set of points to lead for product sales/ selling

• To be equipped with knowledge on how to sell against key competition

• Recommendation of associated SKUs for target segment

Suggestion for OBU by using this Sales Guide:

• Sense the sales opportunity

See if the spec meets the past and current project demand.

• Kickoff, enhance channel recruitment by this unique new model

Use this unique new model to attract channel partner to up the sales.

• Forecasting from channel partner

To learn the run-rate from competitor’s model by consulting with channel partner who currently carry and sell that competitor’s model.

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Before Getting Started – The Model DCS-2132L are positioned as new generation of consumer camera

that involves many new initiatives:

• First HD H.264 Wireless N Cube type as all-in-one model.

• Full Function with PIR/IR/ICR/MIC/Speaker for 7/24 surveillance demand.

• One of the key attraction for channel development and project penetration thanks to its popularity and competitive pricing.

Table of Content

Product Highlight Positioning Overview

Target Market

Selling Point

Competition Analysis Competition Mapping

Head Competition

Sell Against Competition

Technology Brief

Product Deployment Guide

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Product HighlightPositioning Overview

Available In Development In Plan

• DCS-930L / 932L• 1/5” CMOS, MJPEG

VGA @ 20 fps11n, WPS

• 5Meter IR, ICR• One-way audio• mydlink-enable

•HD

•In

door

• DCS- 2132L• ¼” CMOS

H.264, MPEG4, MJPEG

• 720P @ 30fps 11n , WPSPIR, 5Meter IR, ICR,

• Micro SD slotmydlink enabled

•HD

• DCS- 2103 / 2130 • ¼” CMOS

H.264 , MPEG4, MJPEG

• 720P @ 30fps

• Two-way audio, Micro SD slot

• Wired (DCS-2103),

• 11n, WPS (DCS-2130)• DCS- 942L • ¼” CMOS

H.264, MPEG4, MJPEG• VGA @ 30fps

11n , WPS • PIR, 5Meter IR, ICR

Two-way audio, Micro SD slot

• mydlink enabled • DCS-932L (B1)• 1/5” CMOS• H.264, MJPEG

VGA @ 30 fps11n, WPS

• 5Meter IR, ICR• One-way audio• mydlink-enable

• Feature Enhancement

• Q1 / 2012

• Q2 / 2012

• Q3 / 2012 • [ Mar. 2012 Update ]

• Q4/ 2012

•Day/Night

•Day/Night

•Day/Night

•Day/Night

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• DCS-2132L

• Wireless N

• PIR

• Cloud Service

• HD 1280x7

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• IR / ICR

Product Highlight

Mainstream HD H.264 all-in-one cube camera.

Compact design that suit for all environments.

HD resolution as new industry-standard (aspect ratio: 16:9) provides a significant advantage over competition with future-proof advantage.

Positioning Overview

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Product Highlight

Retail Residential Commercial Education Healthcare Government

• All entrances

• Security zone

• Public corner

• Warehouse

• All entrances

• Garden and backyard

• Perimeter

• Public corner

• Private garage

• All entrances

• Lobby

• Security zone

• Public corner

• Warehouse

• Factory plant

• Loading dock

• All entrances

• Outdoor field

• Public corner

• Perimeter

• Warehouse

• All entrances

• Lobby

• Security zone

• Public corner

• Perimeter

• Warehouse

• All entrances

• Lobby

• Security zone

• Public corner

• Perimeter

• Warehouse

• City surveillance

DCS-2132L

+ HD Reolution

+ H.264

+ 2-way audio

+ DI/DO

+ Micro SS

Target Market

+ PIR

+ IR

+ ICR

+ 802.11N

+ WPS

1. mydlink portal support 2. Triple codec (H.264, MJPEG, MPEG-4) supports all VMS integration.3. 1/4” 1Megapixel progressive CMOS sensor4. Build-in fixed lens 3.45mm, F2.05. HD (720p, max 1280 x 800). 6. 5M IR LED / PIR motion sensor7. ICR for Day & Night8. ONVIF Compliance.9. IPv6, QoS, CoS equipped for advanced transmission.10. Support ePTZ 11. Local Micro SD slot support both SD 1.1 and SDHC 2.0 storage card12. 2-way audio support13. DI x 1 / DO x 114. Built-in Samba client for NAS15. Privacy Mask feature16. Supports multiple access list17. HTTPS18. WPS

IPv6Product Highlight

Selling Point

Table of Content

Product Highlight Positioning Overview

Target Market

Selling Point

Competition Analysis Competition Mapping

Head Competition

Sell Against Competition

Technology Brief

Product Deployment Guide

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Technology Brief

Video Management• HD

• H.264

• IR LED

• Privacy Mask

• ePTZ

Network Protocol• mydlink Service

• ONVIF

• IPv6

• HTTPS

• WMM

• Wireless security algorithm

• WPS

Local Storage• Micro SD Card slot

Video ManagementHD ResolutionHD, the High Definition video is commonly been adopted as mainstream video standard from vast video categories, such as digital TV, computer monitor, gaming, filmmaking, and also video surveillance.

• Pixel of HD• 1280 x 720 (720p)

• 1920 x 1080 (1080i/ 1080p)

• Aspect Ratio: 16:9

• End-to-end resolution• Video quality is ensure from camera to

monitor as same high quality only by HD.

• Except HD, all other resolution, even higher megapixel ones will end up with letterboxed, pillar-boxed, window-boxed from viewing.

• Future-proof standard• HD is the mainstream which outpace even

the non-HD megapixel range.

Technology Brief

Source: en.wikipedia.org/wiki/File:Vector_Video_Standards2.svg

Video Management

Technology Brief

H.264 Advantage• H.264, aka MPEG-4 Part 10, or MPEG-4 AVC (Advanced Video Coding), becomes the

mainstream compression technology since 2010.

• Better video quality than MPEG-4 with far less bit rate (approx 50% less, 80% less than M-JPEG).

• Thus, less bandwidth and less storage are required, best suit for limited bandwidth and long term storage.

* M-JPEG and MPEG-4 are widely known as mainstream compression for years, and still the dominant for many video management systems nowadays, but obviously, the trend is embracing H.264 as majority for next move.

Video Management

Technology Brief

H.264 Quality• The improved compression performance of H.264 comes at the price of greater

computational cost. H.264 is more sophisticated than earlier compression methods and this means that it can take significantly more processing power to compress and decompress H.264 video.

• A video frame compressed at the same bit rate compared as below figures:

* Picture source: Vcodex White Paper: An overview of H.264

MJPEG(same bit rate 512k)

MPEG4(same bit rate

512k)

H.264(same bit rate

512k)

Video Management

•Technology Brief

IR Illumination• With IR LED Lens(850 nm, for 5 meter distance ), you can customize your

surveillance application to enable low light or night vision video streaming

• Patent of the light leak prevention for the built-in IR LED

• 0 lux with IR on • 0 lux without IR

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Video Management

Technology Brief

Privacy Mask for personal secret Privacy Mask feature allows you to block out certain sensitive zones for privacy.

You can set up to five privacy mask windows in the same screen. Privacy masks will appear on all video streams and recording videos and will overlap with motion detection windows. As seen in the figure below, the masked area does not detect any motion.

Video Management

Technology Brief

ePTZ• Thanks to digitalization, ePTZ allows

user to zoom in to target area or object to see more detail than normal viewing.

• In addition, click and drag to move the closer view to any other area from the original image is easy and simply on your finger tip.

• Especially suit for HD and above.

Full view of video

Pan, tilt and zoom to bottom left by ePTZ Pan, tilt and zoom to bottom right by ePTZ16

•Technology Brief

mydlink •mydlink portal offers a simple and easy solution to access your camera from anywhere around the world via internet. You can remotely monitor your home over the network using a standard web browser

Login mydlink portal anywhere • 17

• DCS-2132L

Network Protocol

Network Protocol

Technology Brief

ONVIF standard• ONVIF, the Open Network Video Interface Forum, is an open industry forum for the

development of a global standard for the interface of IP-based physical security products.

How you can benefit from ONVIF • A global interface standard will make it even easier for end users, integrators,

consultants and manufacturers to take advantage of the possibilities offered by network video technology.

Visit ONVIF official website for more detail: www.onvif.org

Network Protocol

Technology Brief

IPv6• IPv6, Internet Protocol version 6, as upcoming generation of internet layer protocol

for packet-switched networking which will relief the exhaustion of IP address from current IPv4, and is the soon-to-adopted standard for the upcoming mass Internet devices era, including mobile computing, and digital home entertainment, etc.

• The DCS-2132L supports only the pure IPv6 and IPv4 network, where any 6to4 tunnel was not supported.

Below the screenshot from Advanced web interface

Network Protocol

Technology Brief

HTTPS for network security• HTTPs, the Hypertext Transfer Protocol over SSL/ TLS (Secure Socket Layer and

Transport Layer Security), which is used to provide a secure identification by encrypted connection between web server and client.

• HTTPS is normally used in transaction of payment or access of confidential information with URL begin with “https://” at port 443, instead of HTTP at port 80.

Network Protocol

Technology Brief

HTTPS (cont.)

The HTTPS cannot be enabled if there is no certification on the device.

There are three possible ways make you can enable the HTTPS, create certificate request and upload the certificate file which is signed by third party already, create self-signed certificate automatically and Create self-signed certificate manually.

Network Protocol

Technology Brief

WMM • Wi-Fi Multimedia (WMM), previously known as Wireless Multimedia

Extensions (WME), is a subset of the IEEE 802.11e wireless LAN (WLAN) specification that enhances quality of service (QoS) on a network by prioritizing data packets according to four categories. Network administrators can change priority levels as they see fit.

• D-link have below server product support MMM:

- DIR-628 Range Booster N Dual Band Router

- DWL-3200AP 802.11g Managed Access Point

Network Protocol

Technology Brief

Wireless security algorithm

Support IEEE 802.11 wireless network security algorithm

- Wired Equivalent Privacy (WEP)

- 802.11i Wi-Fi Protected Access (WPA)

- 892.11i Wi-Fi Protected Access II (WPA2)

Network Protocol

Technology Brief

WPS

The Wi-Fi Protected Setup (WPS) is a standard for easy and secure establishment of a wireless home network, The goal of the WPS protocol is to simplify the process of configuring security on wireless networks

Micro SD slot for local storage

Local SD storage for network loss event purpose

SD 1.1 Maximum capacity 4G Bytes

SDHC 2.0 Maximum capacity 32G Bytes

When video bit rate set 500kbps, 32GB can save 3 days video data.

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Local Storage

Local Storage

Technology Brief

Event recording / backup recording• Micro SD card record supports recording of event trigger from Motion Detection

and DI.

Video Clips Snapshot

• DI triggered

• Network lose

• Motion detected

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Content of Micro SD card remote accessible

• Micro SD card content can be read, download by web user interface. User doesn’t need to get data from card.

• Support format function (FAT32)

Local Storage

Table of Content

Product Highlight Positioning Overview

Target Market

Selling Point

Competition Analysis Competition Mapping

Head Competition

Sell Against Competition

Technology Brief

Product Deployment Guide

Application Diagram

Product Deployment Guide

PIR sensor

Buzzer

DI

DO

DCS-7110

DCS-2132L

Application Example

Product Deployment Guide

PoE Switch

- DES-1228P

Fixed Box- DCS-3710 B1- DCS-3112- (1.3M, H.264)

Video Encoder

- DVS-210-1 (MPEG-4)

- DVS-310-1 (H.264)

9-ch NVR Appliance

- DNS-722-4 (Basic)

- DNS-726-4 (Pro)

VMS Software

- DCS-210 (8 ch, upcoming)

- DCS-220 (32 ch)

- DCS-230 (64 ch)

IP SAN Storage- DSN-1100-10 (Tower, 5-Bay, 4GbE)- DSN-2100-10 (2U, 8-Bay, 4GbE)- DSN-3200-10 (3U, 18-Bay, 8GbE)

Outdoor Box

- DCS-7410 (30M IR)

- DCS-7510 (50M IR)

Outdoor Dome

- DCS-6510 (VGA, H.264)

- DCS-6511 (1.3M, H.264)

Perimeter

Security Room

WarehouseOffice

Legend:

Coax

wireless

Ethernet/ PoE

Legacy Analog Camera

PoE Cube camera DCS-2210(Full HD,H.264)

Wireless N Router - DIR-615

HD Wireless N Cube camera DCS-2132L(HD,H.264)

Home living room