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Wednesday July 18, 2012

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• State Participation• Credit Union Agreement Status• Program Updates

– Enhanced GM Program– Sprint Business, Employee and Member Programs– Dell Back-to-School Program– TurboTax “Coming Soon”

• GSTV Overview• Online Ad Campaign Update• Tracking Report Reminder• 2012 LSC Communication Schedule

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Percent of IIA Participating Credit Unions

GM PTD Sales as a Percent of Participating Membership

Michigan 92% Arkansas 4.34%

Delaware 73% Vermont 2.65%

Nebraska 72% Louisiana 1.71%

Idaho 68% Alaska 1.67%

Hawaii 66% Texas 1.39%

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Percent of Sprint Participating Credit Unions

Credit Unions Added Year to Date 2012

Michigan 73% Louisiana 24

Hawaii 59% Ohio 19

Florida 51% Kentucky 14

Delaware 46% Illinois 13

Arizona 44% Florida 9

Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html

Credit Unions

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Program Support Continues to Grow! What This Means for Credit UnionsQ1 2012 Growth 12/11 6/12 Increase Total Auto Sales # 489,334

Auto 2,617 2,651 34 $ ($28K/auto) $13,701,352,000

Sprint 1,560 1,705 145 CU Loans #, 267,077

Member Rewards 2,547 2,608 61 $ ($25K/Loan) $6,676,925,000

TurboTax (2011 TY) 955 1,060 105 Member Savings ($750/auto) $367,000,500

• Over 3,700 supporting credit unions• Nearly one half million members have saved over $360M and generated

over $5.3B in new auto loans• Over 1.3M members have saved over $205M with Sprint

Promoting Number of CUs

Impressions 93

No Impressions 152

Grand Total 245

• 271 enrolled credit unions covering 5.9M members

• Banner Impressions measure Performance

• Lafayette, Monroe and Afena executed above the fold placement on Home Page and Loan Page

61% of enrolled CUs not promoting (doesn’t include July enrollments)

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MI TX PA NY TN LA CA NE IL CT FL

GM Premium Top 10 States

CUs

Credit Union Members State ImpressionsMonroe County Community CU 32419 MI 3845113Florida Credit Union 49486 FL 6210191st Advantage Federal Credit Union 56633 VA 562598Operating Engineers Local Union #3 FCU 76640 CA 529126City County Credit Union 45831 FL 398650San Diego Metropolitan Credit Union 15825 CA 333450The Tennessee Credit Union 23706 TN 317326Afena Federal Credit Union 7337 IN 188263Lafayette Federal Credit Union 13902 MD 18218466 Federal Credit Union 57355 OK 163016

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• All credit union members remain eligible for Preferred Pricing – No enrollment deadline

• All signed up credit unions automatically enrolled at the Standard Level – Approx 2,200

• League marketing materials updated in Partner Center

• Escalations of concerns need to be directed to your NBCs or Drew.Cook@cusolutionsgroup.com

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Credit Unions need to enroll now at the Premium Level!• GM Employee Pricing for eligible credit union

employees that own a non-GM make vehicle• Free custom marketing materials, including

statement inserts and custom size banners, are available to help your credit union optimize program results and increase auto loans

• Subvented-rate loans are not compatible with the Credit Union Member Discount from GM, driving loans back to the credit union

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http://www.lovemycreditunion.org/GM-Program-League-Resources-794.html

Action RequestedLeagues should utilize new materials to enroll or upgrade their CUs

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To support member business services, Sprint has dedicated 90 stores Business 360 Consultation Centers. These locations continue to work with consumers and have the additional benefit of a business focus. At these locations, each person has been trained to understand the needs of small businesses and the unique solutions Sprint has to offer them. Whether it is mobile data, application development, field service management or machine to machine communication, these locations are well prepared to work with CUs and small business members to solve mobility needs.

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A letter was sent on June 25th to approximately 1,600 CU locations that fell within a 5 mile radius of these 90 Business 360 Consultation Centers along with a brochure outlining Sprints’ Small Business Solutions. These brochures are being offered to specific credit unions FREE of charge for distribution to business members (mailing, lobby, special events, etc…). To order, all the CU needs to do is email the quantity they would like and a shipping address to: IIASprintBizServices@CUSolutionsGroup.com.

Current Sprint Credit Union Business Members referring other businesses will earn a prepaid Visa Debit Card valued up to $750! This promotion includes all the other discounts and benefits of the Business Member program. Leagues are included in this promotion.

When: Runs now through December 31, 2012

What: Current Sprint Credit Union Business Members referring other businesses will earn a prepaid Visa Debit Card valued up to $750!

• Minimum 5 new Sprint line activations for $250• Maximum of 75 new Sprint lines for $750

Details at: http://www.lovemycreditunion.org/Sprint-Business-Referral-Program-809.html

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Sprint is offering the following promotions to credit unions and their members in addition to the 10% Credit Union Member Discount and waived activation fee*

Employee/Member Referral PromotionCU members & CU employees on Sprint can refer other credit union members & employees to Sprint and each earn a $50 Visa Prepaid Card

Port-in (Switch To Sprint) PromotionCredit Union members who transfer from another provider earn a $50 service credit per line when they transfer their number to Sprint

*Verification of CU membership is required.

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For the first time Sprint has developed a dedicated referral program for credit unions and their members. This promotion is available over 1.1 million participating employees and members. Referring employees & members must be current Sprint customers with a credit union discount. This referral promotion is stackable with the Port-In Promotion.

When: Runs now through December 31, 2012

What: Refer credit union members or credit union coworkers to Sprint and if they sign up, both will receive a $50 Visa Prepaid Card. Earn up to $250 when five new accounts are referred. (Maximum: five accounts)

How: Current Sprint customers with a credit union discount can start referring today using: www.sprint.com/promo/iL1951RR

For promotion details visit: www.LoveMyCreditUnion.org/Sprint

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This marks the return of our very successful 2011 promotion and is stackable with the Employee/Member Referral Promotion.

When: Runs now through December 31, 2012

What: For a limited time, credit union members who Switch To Sprint from a competitive provider receive a $50 service credit for each newly activated line of service.

How: Visit www.LoveMyCreditUnion.org/Sprint for details on the 10% discount* on select monthly services plans & waived activation fee.

Upon activation: members visit www.sprint.com/promo/iL29171PC within 72 hours of port-in activation to request your service credit

* Application of discount requires 2-year contract extension on existing plans. Verification of membership is required at time of activation/upgrade Discount not available on secondary lines for Family and Business Share plans. iPhone is eligible for this promotion.

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• Certified letters were sent to the 33 remaining CUs that had not completed an addendum. Each league was given a copy of the letter(s) that went to their respective CUs. The letter stated:– That the CUs needed to respond by May 25, 2012 and – That non-responding CUs would be removed from the Sprint program

• Of the 33 CUs– 18 responded/13 did not respond– 2 asked to be removed from the program

• What does this mean to CUs and leagues (for those CUs that did not respond or withdrew)– CUs marketing incentive will not be distributed in the next Contract Year

(2012-2013), respectively impacting the league’s year-end incentive

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• Deep discounts available through September 30th

– 12-15 PC packages for students

– Lowest price plus $200 gift card or Xbox 360

– Additional discounts from Dell Advantage

• Students, parents of students, teachers, faculty and school employees are all eligible

• Need your help to build awareness about the program and generate credit union marketing support (e-mail messages, newsletters, add to Member Discounts web pages)

• Marketing collateral available in the Partner Center

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Encourage Your CUs to Get Started Now: 90% of Back-to-School Purchases Occur Before Sept 1!

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Credit Unions + TurboTax = A Winning CombinationCredit Union Members Won a Total of $19,000 with the TurboTax “This Way To $15K” SweepstakesBased on the success of last season’s “This Way To $15K” Sweepstakes, Intuit and CU Solutions Group will be offering a TurboTax Sweepstakes again for tax year 2012. Participation details coming soon!

TurboTax “This Way To $15K” SweepstakesNine of the eleven prizes were awarded to members of credit unions participating in the IIA program including the $15K Grand Prize.

Prize Amount Credit Union with Winning Member

Grand Prize $15,000 Northeast Credit Union

First Prize $500 Pentagon Federal Credit Union

First Prize $500 Aloha Federal Credit Union

First Prize $500 One Nevada Credit Union

First Prize $500 General Mills Federal Credit Union

First Prize $500 Texans Credit Union

First Prize $500 Reliant Community Federal Credit Union

First Prize $500 Resource One Credit Union

First Prize $500 Credit Union of Texas

Sweepstakes Promoter PerformanceCredit unions participating at the Promoter level outperformed those that did not participate in the sweepstakes in both web visits and member usage.

Credit Union Solutions Group (CUSG) has partnered with Gas Station TV (GSTV) to promote Invest in America rewards nationally.

More importantly for you, CUSG has negotiated special pricing on behalf of the credit union community, where individual credit unions can market locally on GSTV at significant discounted rates. GSTV can build a media program with the capability to target down to the station level allows credit unions to direct viewers to the closest branch to take action

For more information and webinar dates, please visit:http://www.cusolutionsgroup.com/Gas-Station-TV-Overview-1056.html

Consumer Business

• A report to track league marketing and sales activities for IIA programs – Sprint sales & marketing activity– IIA sales & marketing activity

• Updated by Leagues Quarterly• Available through NBC’s and on

the Partner Center in the LSC Resource Center

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Actions Requested•Submit quarterly updates by the 15th of the month following the end of the quarter using the revised form•Updates to be completed on revised Excel Document•Updates to be sent to InvestinAmerica@CUSolutionsGroup.com

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• League Conference Calls will be held the 1st month of each quarter on Wednesday’s at 3pm EST*– October 17, 2012

• Access Information– Toll free: +1 (866) 816-1627– Conference ID: 1177265367

*Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards