1 windows azure – why not? eric nelson [email protected]@microsoft.com application...
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Windows Azure – Why not?
Eric Nelson [email protected] Application Architect | Microsoft UK | http://www.ericnelson.co.uk
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™
• What, Why and When
• What
• How
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Cloud Computing
Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources that can be rapidly provisioned and released with minimal management effort or service provider interaction
National Institute of
Standards and technology
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Infrastructure(as a Service)
Private(On-Premise)
Dedicated(Managed Hosting)
Platform(as a Service)
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Source: IDC (March 2010)
“By 2012, 80% of Fortune 1000 enterprises will be using some cloud computing services, 20% of businesses will own no IT assets.”
Source: IDC (March 2010) Source: Gartner
“Spending on public IT cloud services will grow 5X the rate of the IT industry in 2011, up 30% from 2010.”
2009 2013
6.917.6
SaaS Revenue in $B
Reduce operating costs and increase revenue• New market channels
via SaaS, Cloud Services
• New business opportunities enabled by massively scalable storage and compute power
• New Geographies
Improve business agility and shorten time to market
Cloud computing is here to stay
£££
Usage
Com
pu
te
Time
Average
Inactivity
Period
“On and Off “
On and off workloads (e.g. batch job)Over provisioned capacity is wasted Time to market can be cumbersome
Com
pu
te
Time
“Unpredictable Bursting“
Average Usage
Unexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases
Average Usage
Com
pu
te
Time
“Growing Fast“
Successful services needs to grow/scale Keeping up w/growth is big IT challenge Complex lead time for deployment
Com
pu
te
Time
Average Usage
“Predictable Bursting“
Services with micro seasonality trends Peaks due to periodic increased demandIT complexity and wasted capacity
TIME
IT C
AP
AC
ITY
Actual Load
Allocated IT-capacities
Too Much Power
Not Enough Power
Load Forecast
Actual Load
Capacity on Demand
Lower Capex
No capital laying idle
No screaming customers
Knob goes up...
And...down
TIME
IT C
AP
AC
ITY
Load Forecast
“I want to try something now“
Need to quickly provision new machines for a temporary period of time
“Departmental“
Need to quickly provision new machines for a departmental solution
Mach
ines
Time
Mach
ines
Time
“Just store data in the Cloud“
With all processing elsewhere
“Extend tothe Cloud“
Extend existing applications
“Migrate existing applications“
Benefits of reduced operational costs
“New hybrid services“
On-premise and Cloud aka S+S
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Windows Azure PlatformOverview
makes it easy and cost effective to run your applications
and store your data inside Microsoft Data Centres
using existing skills
and integrate with your existing on-premise applications
Compute StorageManagemen
tMarketplaceAppFabric
CDN
Relational
database Data sync
North Central
USA
South Central
USA
Northern Europe
Western Europe
Eastern Asia
Southeast Asia
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Dublin• First Mega Datacentre built outside the US• On-line on July 2009• Cost $500 million, 303K+sq ft facility and growing• EU Datacenter Best Practice Award Winner• Stand-alone Server Pods
• Environmentally Sustainable• Free Air-Cooling via Air-Side Economization• 50% less energy use vs. traditional facilities• 1 % water use vs. traditional facilities
• 5.4 MegaWatts today, 22.2 MW for future use
With Local Presence…
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Windows Azure resides in certified data centers
ISO/IEC 27001:2005 standard AICPA’s SAS 70 Type II standard
Redundant power supplies, battery and diesel backup generators, climate control, fire prevention and suppression
Datacenters in many geographies with choice of single location or distributed datacenters
Storage data replicated multiple times
Fabric designed to be backed up and restored from checkpoints
Windows Azure optimized for cloud access with no admin access to guests or apps
Applications and users don’t update the OS
Microsoft complies with relevant standards and regulations
Industry certification part of the Windows Azure roadmap
Application security is customer responsibility
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Transitioning to Cloud Computing
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…no matter where you are starting from
Uncover new revenue Application marketplace
to grow sales Partner support eco-
system
Grow your business
…on the most open, comprehensive platform
Use what you know Cut development time Most comprehensive
platform
Innovate Quickly
…with fully managed hardware and software
Scale to demand Reduce costs Rely on world class
security, continuity, privacy
Scale reliably & cost effectively
Delivery Rhythm
Channel Dynamics
Deployment
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Licensing
Customer Acquisition
Try before Buy
Sales Cycle
Referral Programs
Delivery rhythm
Channel Dynamics
Service Level Agreements
Support
Billing
Churn Rate
Cash flow
Lifetime Value of a Customer
Committed Monthly Revenue
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• Navigating the Business Changes for ISVs Moving to the Cloud• http://ericly.co.uk/saaswebinars
Succeeding with SaaS Webinar Series
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Low barrier to entry and flexibility
Optimized for cloud elasticity
“Pay as you go and grow”
Discounts for commitment
Plans for payment predictability
“Value for a commitment“
Unified purchasing through EA
Introduction to volume discounts
“Coordinated purchasing”
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Free basic level Premium upgrades
Customers pay an amount per monthly
Discrete transaction units that can be easily measured and tracked
Pricing per unit of measure – such as storage (per MB)
Revenue from advertisers not users
Free App Use with charge on related services / or virtual goods
A share of revenues generated via the service provided
A large upfront payment for the license
Customers pay for each user/device using the product or service
Sell your Windows Azure applications Sell premium datasets & APIs(web services) Build & sell innovative apps on existing
datasets available on the marketplace
Ready Publish Sell
Pass Qualification ProcessReady App or Data with Publishing Kit
Submit Commerce Ready App or DataSign Online AgreementGet Published
Start selling80/20 Revenue Share
You can use a lot or a little
of the Windows Azure Platform
Many companies already have and many more will
Same skills, tools, people
but need to think differently
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Getting help from Microsoft
Bloghttp://blogs.msdn.com/ukisvdev
LinkedInhttp://bit.ly/ukisvdevgroup
Twitterhttp://twitter.com/ukisvdev
www.azure.com
Bloghttp://blogs.msdn.com/windowsazure
www.msdev.com
www.sixweeksofazure.co.uk
www.ericnelson.co.uk
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Sign up for FREE at www.microsoftplatformready.com to gain access to Cloud Essentials and free support.• Profile your company and expected usage of Windows Azure
Connect with UK http://ericly.co.uk/ukisvfirststop
Attend a FREE Windows Azure Discovery Workshop http://ericly.co.uk/ukisvtechevents (Next Nov 8th)AndExplore www.azure.com and www.msdev.com
Sign up for FREE at http://www.sixweeksofazure.co.uk
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