Easy, Quick, and Effective Ways to Improve your Book Sales for the Short and Long-Term

Introduction

• Hereisabeginner’slistofeffective,popular,proven-to-work,andlow-costwaystomarketyourbook.• Ipersonallyuseeveryoneofthem,soIknowforafactthattheyareaneffectivewaytobuildupyouraudienceandsellmorebooks.

10AmazingLow-CostWaysToMarketYourBook

Introduction

• Thestepstomarketingyourbook,anddecidingwhichavenuesaregoodforyoutoutilizeforthis,mighttakeyouafewmonthstofigureout.• Butallofthetipsonthislistareveryeasytoset-up,aregenerallyverylowmaintenance,andmostofthemareloworno-costtoyou.

10AmazingLow-CostWaysToMarketYourBook

Tip#1.BlogYourBook

• Postarticlesfromyourbook,aswellasarticlesonrelatedtopics,onyourblog.• Thisisagreatwaytoprovetoyouraudiencethatyouknowwhatyouaretalkingabout.• Writingonyourblogisalsoapracticalwaytocreatethecontentthateventuallymightgointoyourcurrentbook,ornextbook.• ThebestwebsiteforthistipisWordPress.

10AmazingLow-CostWaysToMarketYourBook

Tip#1.BlogYourBook

• Writingonyourblogisalsoapracticalwaytocreatethecontentthateventuallymightgointoyourcurrentbook,ornextbook.• ThebestwebsiteforthistipisWordPress.

10AmazingLow-CostWaysToMarketYourBook

Tip#2.WriteGuestPostsOnPopularBlogs• Thisisaveryeffectivewaytogetyournameinfrontofthereadersonotherblogsthatalsocovertopicssimilartoyours.• Youshouldonlypostusefulcontentonotherblogsthatletyouincludealinkbacktoyourblog.• Iftheydon’tallowthis,don’twasteyourtimeandeffortonthem.

10AmazingLow-CostWaysToMarketYourBook

Tip#3.GetPublishedOnABig-NameMediaWebsite• Trytogetanarticleortwopublishedonthewebsiteofabig-mediamagazineoranewspaper.• Thiswillgetyoualotofcredibilitywithyouraudience– andthiscredibilitywilleventuallyhelpyousellmorebooks.

10AmazingLow-CostWaysToMarketYourBook

Tip#3.GetPublishedOnABig-NameMediaWebsite• Theverybigmass-mediapublicationsareverydifficulttogetpublishedin– especiallyforbeginners.• Soitmightbeeasiertostartwithindustry-specificpublications.• Thesesmallerpublicationsarealwaysinneedofhighqualitycontentfromsomeonethattheycantrust.

10AmazingLow-CostWaysToMarketYourBook

Tip#4.PostYourProfile

• Postyourprofileandpictureonthemostpopularsocialmediawebsites.• Thisisagreatno-costwayofgettingverywideexposureontheinternet– and,mostimportantly,inGooglesearches.

10AmazingLow-CostWaysToMarketYourBook

Tip#4.PostYourProfile

• Attheveryleast,makesurethatyourprofileisonthemostimportantsitessuchasLinkedIn,Google+,Twitter,Amazon,andmostimportantly,yourownblog.• Makesureyourprofileisalwaysup-to-dateandaccurate.

10AmazingLow-CostWaysToMarketYourBook

Tip#5.ConnectYourBlog

• Websites,suchasAmazonandGoodReads,willconnectyourblogtoyourprofilepageontheirwebsite.• Thismeansthateverytimeyouposttoyourownblog,itwillalsoshowuptheirwebsite–automatically.

10AmazingLow-CostWaysToMarketYourBook

Tip#6.CreateAGoogle+Account

• Thisisaveryimportant,popular,andfreewaytoconnectwithothers.• Ittakesawhiletofigureouthowtouseallofitsfeatures.• ButbecauseitinvolvesGoogle,youshouldlearnhowuseitandtakeadvantageofallitsfeatures.

10AmazingLow-CostWaysToMarketYourBook

Tip#7.UseLinkedInToDevelopYourProfessionalNetwork• Linkedin isoneofthebestwaystoshowtheworldwhatyouhaveaccomplished.• Itisalsoanamazingwaytoconnectwithpeopleallovertheworldwithsimilarprofessionalqualificationsandinterests.• Someofthesepeoplewillbecomepartoftheaudienceforyourbook,aswellasapoolofpeopletoasktowritetestimonialsandendorsementsforyourbook.

10AmazingLow-CostWaysToMarketYourBook

Tip#8.UseEverythingAmazonHasToOffer• Amazonisjustaboutthemostamazingtoolformarketingyourbookaswellasyourself.• Ithasseveraltoolsthatareveryeffectiveandeasytouse.• ItsbestfeatureistheAuthor’sPage,whereyoucanaddlotsofinformationaboutyourselfandyourpublications,aswellasaddphotographsandavideo.

10AmazingLow-CostWaysToMarketYourBook

Tip#8.UseEverythingAmazonHasToOffer• ThisAuthor’sPageislikehavinganadditionalwebsitedevotedtoyou.• Amazonhasseveralotherwaysforyoutoconnectwithyouraudience.• OnesuchtoolisListmania,whereyoucanhelpguidereadersbylistingyourfavoritebooksforaparticularsubject.• YoushoulddevotetimetolearninghowtouseAmazonandallofitstools.

10AmazingLow-CostWaysToMarketYourBook

Tip#9.ArticleMarketing

• Thisisawayforyoutopostyourarticles(blogpostings)onan“articlelistingwebsite”.• Onthesewebsites,readerscansearchbytypinginparticularsearchtermsandfindarticlesthatcontaintheappropriatearticletags.

10AmazingLow-CostWaysToMarketYourBook

Tip#9.ArticleMarketing

• Agoodgeneralruleistoonlypostyourblogpostsononewebsitelikethis.• Anymorethanthis,youmightupsetorconfusethesearchengines.• Asecondgoodruleistoposttoyourblogfirst,andthenposttooneofthesesites.• ThebestwebsiteontheinternetforthistipisEzineArticles.

10AmazingLow-CostWaysToMarketYourBook

Tip#10.PostVideosOnYouTube

• Attheveryleast,youshouldpostatleastonevideoaboutyourbook.• Thisisyourchancetoshowyourselftoyouraudience,letthemseeyoutalkaboutyourbook,andseehowconfidentyouareaboutyourtopicandyourbook.• Itonlyneedstobeashortvideo,anywherefromthreetoeightminuteslong.

10AmazingLow-CostWaysToMarketYourBook

Conclusion

• Successfulmarketinghappensbecauseofthecumulativeeffectofusingmanydifferentmarketingeffortsoverthelong-term.• Somemarketingeffortsmightproducebetterresultsforyourbookthanothers.• Itwilltakeyousometimetolearnwhichonesyoushouldbespendingyourtimeon,andwhichonestoavoid.

10AmazingLow-CostWaysToMarketYourBook

Conclusion

• Eachoftheindividualtipsgivenhere,ifusedtotheirfullestextent,canbecomeapowerfulmarketingtool.• Butbyusingasmanyofthesetipsaspossible,atthesametime,yourmarketingplancanbecomemuchmorepowerful,effective,andsuccessful–especiallyoverthelong-term.fini

10AmazingLow-CostWaysToMarketYourBook

ConnectWithMe

• Blog:KunzOnPublishing.com• LinkedIn:Linkedin.com/in/JosephCKunzJr• SlideShare:SlideShare.net/JosephCKunzJr• Itunes:TheBusinessOfSelf-Publishing• Twitter:Twitter.com/JCKunzJr

10AmazingLow-CostWaysToMarketYourBook

AboutMe

• Author,educator,businessowner,husband,andfatheroftwins.

Memberof:• IBPA:IndependentBookPublishersAssn.• AIA:Assn.OfIndependentAuthors• NFAA:Non-FictionAuthorsAssn.• BookWorks:TheSelf-PublishersAssn.

10AmazingLow-CostWaysToMarketYourBook

•Readandsubscribetomyblog,whereIshareeverythingIhavelearnedaboutpublishing,aswellasrunningmybusiness.

10AmazingLow-CostWaysToMarketYourBook©2016JosephC.Kunz,Jr.

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10AmazingLow-CostWaysToMarketYourBook©2016JosephC.Kunz,Jr.