10. blog branding & marketing - darren rowse
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Blog Branding & Marketing
Presented by
Darren Rowse of ProBlogger
Official Nuffnang Blogopolis
Twitter Hashtag: #nnb2011
Blog Branding and Marketing
Blogopolis30-07-11Darren RowseProBlogger.net
There is no Blueprint for
building successful
blogs
#Disclaimers
It’s a lot easier to
brand and market
Quality Blogs than bad
ones
#Disclaimers
Experiment and Tweak -
Repeat
#Disclaimers
Aim for Consistent Long Term
Growth
#Disclaimers
You may not need HUGE numbers. A small group of Raving
FANS could be enough
#Disclaimers
Don’t Just Focus on the Readers You Don’t Have.
Look after the Readers You Already
Have
#Disclaimers
#BrandYourBlog
Brand: What People Say About You When You’re
not in the Room
Jeff Bezos
#BrandYourBlog
What do you WANT people to say about your blog?
#BrandYourBlog
Style - Voice - Uniqueness Approachability -Feelings
Community - Emotions
#BrandYourBlog
The more clarity YOU have about your brand the easier it is to communicate to others
WHO do You Want to Read Your Blog?
#BrandYourBlog
Knowing WHO you want to reach allows you to develop:
•Content Strategy•Marketing and Branding Strategy•Community Building Strategy•Monetization Strategy
#BrandYourBlog
#BrandYourBlog
Live and Breath your Brand
#BrandYourBlog
Content is Key - it’s what people talk about
Not your design or logo
#BrandYourBlog
Community Breathes Life into Brands
#BrandYourBlog
#FindingReaders
Content
Get off Your Blog
Hooks
Word of Mouth
#FindingReaders
What Kind of Content Draws New Readers in?
#FindingReaders
•Usefulness•Inform, Inspire, Interact•Mix Serving Current Readers with ‘Content Events’ to draw New Readers in
stories
What you know
What they want
Blog This
#FindingReaders
Get Off Your Blog!
#FindingReaders
Home Base
Outpost
OutpostOutpost
Outpost
OutpostOutpost
inspired by chrisbrogan.com
Outpost
Outpost
•Befriend ‘Competitors’•Guest Posts•Comment on Other Blogs/Forums•Advertise•Pitch other Bloggers•Participate on Social Media•Media•Offline Events/Promotion
#FindingReaders
Get off Your Blog!
#FindingReaders
•RSS and Newsletters
Hook Readers In
•RSS and Newsletters•Social Media•Community Areas/Forums•Homework and Projects•Polls/Quizzes/Surveys/Competitions•Use Social Proof•Build Anticipation•Create Sneeze Pages
#FindingReaders
Hook Readers In
#FindingReaders
Word of Mouth
what others say about you is more powerful than what you say about yourself
•Create Useful and Shareable Content•Enable Sharing Options•Educate Your Readers about Sharing•Run Projects and Challenges•Reward good sharing•Ask Readers to Share•Meetups•Live Streaming/Chats•Make Others Famous
#FindingReaders
Word of Mouth
The Australian Blogosphere
Presented by
Candice DeVille of Super Kawaii Mama
Darren Rowse of ProBlogger
Eden Riley of Edenland
Helen Yee of Grab Your Fork
Moderated by
Nicole Avery of Planning With Kids
Official Nuffnang Blogopolis
Twitter Hashtag: #nnb2011