10 Content Development Tweets and TipsTo help you extend and amplify your corporate message throughout the customer experience.

In the age of the customer, content marketing has shifted from a

“nice to have” to a “must have.” With nearly 60 percent of the buying

process occurring via customer research prior to speaking with a sales

representative, content has become a company’s voice to its customers

and plays a significant role in shaping the customer experience.1

To meet the ever-increasing need for content, more than 90 percent of

B2B marketers now develop content as part of their marketing strategy.

In fact, more than 70 percent of marketers plan to increase the amount

of content produced in 2014.2

With so many marketers recognizing the importance of content in the

customer experience, it is surprising to learn that almost 70 percent of

marketers claim their content is ineffective at achieving business goals.3

We’ve complied a series of tweets and links that will separate you from

this crowd and maximize your content development efforts throughout

the customer experience.

The New Customer Experience

SELF-SERVICE60% of the buying process is driven by customer research and investigation before ever speaking with someone at your company. (Forrester)

SALES PROCESS53% of vendor selection and satisfaction is based on the experience they have in the sales process. (CEB)

POST-PURCHASE70% of your brand perception is based on conversations your customers have with employees. (Enterprise IG)

70% of marketers increased content production in 2014, and yet 70% still believe their content is ineffective.

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10 tips and tweets to transform the way you approach content development.

Stop wasting time and money on your content marketing. Learn how

to engage your prospects and customers online.

http://bit.ly/1OFpgas

Social storytelling that is infused with your corporate message is

your most strategic marketing deliverable. http://bit.ly/1Es995F

In the age of the customer, relevancy is your competitive advantage.

http://bit.ly/1HuiK0O

Break out of the marketing silo and become a powerful catalyst

for business growth. http://bit.ly/1DVIwIh

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Deliver a consistent and compelling customer experience with

customer-centric content. http://bit.ly/1DhHoNV

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Is your thought leadership content leading the industry or following

it? http://bit.ly/1Cy12bw

Almost 100% of B2B buyers rely on content during the buying

process. Is your content mapped to persona profiles? http://bit.ly/1tASXKj

B2B marketers know content is king. But they are missing the keys

to building a successful kingdom. http://bit.ly/1umKz1D

Industry expertise is a given, but thought leadership is a game-changer.

http://bit.ly/11PWjlq

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To reach any business goal — whether it be lead generation, brand

awareness or thought leadership — content needs to meet unique

audiences at the right time and place with the right information.

http://bit.ly/12obIue

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1 “The Digital Evolution in B2B Marketing.” The Digital Evolution in B2B Marketing. CEB, n.d. Web. 08 Feb. 2015.2 B2B Content Marketing 2014: Benchmarks, Budgets, and Trends -- North America. Rep. Content Marketing Institute and Marketing Profs, 1 Oct. 2013. Web. 9 Feb. 2015.3 Ibid

About OnMessage

OnMessage is a messaging infusion company with a proven

model for helping you develop a clear, compelling and consistent

corporate message. Our methodology aligns your company’s

strengths and true points of difference with customer needs to

create a messaging platform that elicits optimal engagement

throughout the customer experience. This methodology, when

combined with our organizational change, sales enablement,

content development and brand integration services, enables

you to achieve a higher return on every connection you make.

We do this through five highly integrated service offerings

that enable you to:

> Develop and deliver a clear, compelling and consistent

corporate message

> Train employees so they can bring your corporate

message to life

> Provide sales with engaging messages, stories and tools

> Extend and amplify your story with compelling content

> Integrate your corporate message with captivating

brand creative

By partnering with us and infusing consistent messaging

in all five of these areas, you can create a differentiated

customer experience that will accelerate business growth.

© Copyright OnMessage, Inc. 2015 | All rights reserved.

For more information

For more valuable and informative resources

that can help you improve your customer’s

experience, go to: itsonmessage.com/resource

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ROBYN SHORTManaging Director / Content Development

As managing director of content development, Robyn leverages

more than 15 years of experience developing winning thought

leadership and branded content strategies to help clients

maximize audience engagement and accelerate business growth.