10 day turnaround

7/31/2019 10 Day Turnaround

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10-Day Turnaround Program10-Day Turnaround ProgramDesigned Specifically for Readers Groups

Brought to You Courtesy of Your Local Independent BookSense Bookseller


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Instant Income 10-Day Turnaround Program / www.instantincome.com/turnaround.html / page 1

Get Ready to Improve YourFinancial Future in

Just 10 Days!Dear Readers Group Member,

Im delighted youve chosen for your next exciting book selectionInstant Income: Strategies That Bring In the Cash for Small Businesses, Innovative Employees and Occasional Entrepreneurs.Over the next 10 days, Id like to lead you and your fellow readersin transforming your finances, boosting your cash-flow and

increasing your incomeusingInstant Income as your guide. Whether you just want to grow your personal incomeor whether your business or bank account isin serious troubleInstant Incomes powerful, but simple, strategies could be the answer for you.Over the next 10 days, youll not only identify how much money you need, but youll establish andexecute a complete plan for bringing in the cash.

Of course, the most important step youll take as part of the 10-Day Turnaround Program is tosimply take action. You must do something if you want to alter your financial future. AndInstant Income along with your fellow readerscan help you stay dedicated and focused on your path.

If your group members have not yet purchased their own copies of Instant Income,be sure they visita local, independent bookseller soon. Youll find a complete U.S. directory of independentbookstores at www.BookSense.com. These hometown booksellers haveInstant Income in stock andcan help you with your purchase.

Im delighted to be guiding you on this journey

Janet Switzer


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Day 1: Calculate How Much Cash Youll Need

Have you ever thought about how much cash youll need? When times get tough, its oftendifficult to pinpoint just how much cash will stabilize your financial circumstances. Even if youre

reasonably secure, but just want to boost your current income in order to meet future financial goals,youll still need to calculate the exact dollar amount youll need.

Heres why:

Different Instant Income strategies produce different amounts of cash depending on your specificcircumstances. If you know what your target amount is from the beginning, the rest of the 10-Day Turnaround Program will be easier to complete.

Anothermore intrinsicreason is that your brain is programmed to achieve goals that you set. In fact, you could say the brain is a goal-seeking mechanism.

In my first book, The Success Principles: How to Get from Where You Are to Where You Want toBe which I co-authored with Chicken Soup for the Soul founder Jack CanfieldJack and I wroteabout the value of setting goals. We wrote that, at any one time, there are about 8 million bits of information streaming into the brain from various sourcesmost of which you cannot attend to,nor do you need to. There is so much information streaming in, as a matter of fact, that amechanism in the brain called thereticular activating systemactually screens out everythingexcept those messages you truly need in order to survive or to achieve goals you have set.

In other words, your brain retains certain information, uses it to help you make educateddecisions and begins to actually look for ways to achieve the goals you give it.*

And while anyone can use the power of the brain to achieve any goal, todays exercise will helpyour reticular activating system (RAS) go to work on your most immediate financial goals.Whenyou determine, in specific numbers, just how much youll need to meet certain obligations or achieve

your objectivesand you hold a picture in your mind of meeting that goalyour brain will work day and night to turn that picture into reality.

Of course, just visualizing success isnt enough. Thats why the 10-Day Turnaround Programalso gives you the specific steps to take to meet your goals. But it doesnt hurt to have your RAS inon the effort, does it?

Lets get started.

* * *

To determine how much youll need to make over the next 10 daysor at least start to bringincomplete the chart on the next page. If you own a small business and have employees, how

much will you need to meet payroll and other expenses?If youre a solo entrepreneur, how much will you need to pay your bills this month? And if youre employed by someone else, how much do you needor wantin order to meet your ownpersonal financial goals? Whatever these amounts, jot them down in blanks provided

* To read more about how the brain works to achieve success (and about the 64 principles the worlds top achievers use to excel inevery area of life including finances), pick up a copy of The Success Principles at your favorite independent booksellernow inpaperback from HarperResource.


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Day 1: Calculate How Much Cash Youll Need(continued)

How much cash will you need over the next

What do you need cash for? 10 days 30 days 90 days 365 days

Meeting payroll?

Paying vendors/suppliers?

Running advertisements?

Launching other marketing?

Building a website?

Investing in equipment?

Producing a new product?

Launching a new service?

Paying the rent?

Hiring new staff?

Printing brochures?

Paying personal expenses?

Paying taxes or loans?

Paying down credit cards?

Taking a vacation?

Helping a family member?

Starting a retirement fund? Staying home with children?

Transitioning out of your job?

Transitioning to part-time work?

Pursuing a hobby?

Investing in stocks / real estate?

Other

Other

Other

Other

Other

Other

Once you complete as many blanks above as apply to your situation, you can begin to follow the restof the 10-Day Turnaround Program.


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Day 2: Read Chapters 1 through 7 of Instant Income

Now that youve determined how much cash you actually need, its time to start looking for theincome opportunities in your own small business, in your employers small business or in the

occasional money-making projects you could pursue on the side.Instant Income is designed to quickly lead readers from all walks of life to income sources theyreprobably overlooking right now.

As you read the first seven chapters of Instant Income , think through how you might apply whatyou read to your own small business or personal income situation. Can you entice your existingcustomers to spend more money with you using the strategies inInstant Income? Are there potential

joint-venture partners in your Rolodex? Can you upgrade your advertising methods, salestechniques, or prospecting activities to bring in more money immediately? Or can you use theInternet or sell some of your overlooked assets for cash? The pages of Instant Income will walk youthrough this discovery process.

If youre a business owner or Occasional Entrepreneur

Read Chapters 1 through 7, writing down notes on how you might apply each strategy in your ownsmall business.If youre an Occasional Entrepreneurif you love your job and the steady paycheck that goes

with it, but you just want to make a few thousand dollars on the side several times ayearconsider how you might apply these same strategies to your side business. (If you have yet tolaunch an occasional business, turn to page 263 of Instant Income to read about the kinds of businesses that work best with theInstant Income strategies.)

If youre an employee of a small businessTurn to Chapter 9 and start reading about how you can Go Into Business With the Boss by locating the hidden income opportunities in your employers businessthen negotiating extra pay for bringing in that cash.

Once youve read through Chapter 9, go back to Chapters 1-7 and read through the excitingincome-producing strategies you could be implementing in your employers business. Just onesuccessful strategy could boost your incomeinstantly over the next 10 days.

As you read, check off the chapters and strategies below:

Checklist of Strategies That Bring In the Cash

Chapter One: CustomersKeep Track of Customer Buying HabitsUpsell Customers at Point of PurchaseConvert Customers to ContinuityResell Customers Prior to Renewal DateInstantly Reactivate Customers & Patients

Chapter Two: Joint VenturesCreate Endorsed OffersCreate a Referral Circle or Professional ConsortiumOffer Other Peoples Products to CustomersConduct a Teleseminar with Your JV Partner Become an Add-On to Someone Elses Product

Chapter Three: AdvertisingAsk Your Customers to Tell Their StoryBroadcast a Compelling Press ReleaseBecome an Expert and Go On the RadioBuy Remnant SpaceHold a Special Sale Using the Reason Why

Chapter Four: ProspectingConduct Preview WorkshopsRun a Two-Step CampaignPlace Literature in Targeted LocationsAsk Customers for ReferralsCreate Instant Income at Trade Shows


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Checklist of Strategies That Bring In the Cash (continued)

Chapter Five: SalesConduct Follow-Up TelemarketingStart Bundling Products & ServicesMake Specific Product & Service Offers

Create a Downsell PositionCreate Sales With Nontraditional Salespeople

Chapter Six: InternetLaunch a Viral Report and Squeeze PageRecruit Affiliates for a 24-Hour Strategy

Drive Buyers to Your Website With ArticlesBroadcast Internet-Only Offers Via EmailConduct a 28-Day Product Launch Campaign

Chapter Seven: Overlooked AssetsLiquidate Inventory OverstocksSell Excess Service CapacityOffer Credit Accounts a Short-Pay OptionTurn Top Employees Into Expensive ExpertsSell Apprenticeships That Teach Your Business

Discussion Notes for Readers Group About These Strategies

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Day 3: Complete the Instant Income Overnight Audit

Up to now, youve done a lot of work. Youve learned how to apply 35 powerful new strategies inyour business or workplaceand youve expanded your cash-creation knowledge by reviewing thetutorial information at the beginning of each chapter.

Now its time to decide which Instant Income strategies youll use over the next several days to bringin the cash. Will you ask your existing customers to spend more money with you? Will you write anewspaper ad using a testimonial from a client? Will you initiate a joint venture with someone whocan send you customers right away?

Which strategies should you execute first?

The Instant Income Overnight Audit tells you which onesby helping you calculate which strategy could earn you the most money in the shortest amount of time. Turn to page 213 to begin readingthrough the Overnight Audit tutorial. Then begin to develop your Instant Income plan by answeringthe 35 Audit questions that follow.

You can even complete the Audit at the Instant Income Web site using our powerful onlinecalculator. Not only will our system do the math for you as you fill in the blanks, it will produce aprintable plan complete with your answers, plus additional information about executing eachstrategy.

Visit www.InstantIncome.com/audit.html to get started.

Discussion Notes for Readers Group About the Instant Income Overnight Audit

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Day 4: Decide to Take Action, Get Organized, Then Make Plans

A friend of mine once said, Money doesnt flow to chaos. If you expect to make Instant Incomein the next seven days, youll have to be organized, focused and pro-active. This is where all yourreading, learning and note-taking will pay off.

The 10-Day Turnaround Program requires just one more day of preparationbut its onethat will make your future efforts easier.

When you take the time to develop your action plan, youll be better able to execute thestrategies recommended in the chapters of Instant Income.But you must be ready to execute, youmust have the details worked out, you must recruit people to help you and you mustdeterminemost importantlyhow to handle the money that will flow in.

Todays planning guide will help you. Complete it nowdiscussing any questions or ideas with your readers group, if needed.

1. Which strategy will you execute?Check the results of theInstant Income Overnight Audit to see which of the 35 strategies willprovide the biggest pay-off to your company or workplace.

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2. What will be sold or promoted? What is the price? Who will you sell it to?

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3. How will you direct buyers to respond? How will the money be collected? Will buyers call your office or go to your Web site? Will your joint-venture partner collect funds? Will buyers pay by check, credit card or other method? Do you need to set up a merchant

account, a PayPal business account, or other service in order to speed up the sale? ______________________________________________________________________

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4. What marketing materials, sales scripts, display advertisements or otherdevices will you need to produce?Does any of this material exist already that you could simply repurpose or improve upon? If you must write new materials or ads, what will the message be? What offer will you make?

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5. What information will you need to gather in order to produce these materials? Will you need to interview customers, gather customer-service statistics, refer to product datasheets or gather other information?

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6. What do you need to know or do in order to execute the marketing campaign?Do you need to compile your customers email addresses? Do you need to call the localnewspaper to check on remnant advertising rates? Do need to ask if your sales team hasupdated phone numbers in order to do follow-up? What questions do you need to ask?

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7. Create your task list.Turn to page 256 of Instant Income to read about creating a task list and taking charge of yourvery first campaign. Just like the example on page 259, the template below will help you planyour Instant Income promotion down to the last detail.

Due Date ResponsibleParty Task ItemPerson WhoMust Take

Action Next


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Day 5: Get People to Help You, Including Recruiting Your Boss

If youre employed by someone elseand are reading Instant Income to find the hidden incomeopportunities in your employers business, today is the day to have a conversation with your boss (orthe owner) about an intrapreneurship deal. By presenting your findings of the Instant Incomeopportunities hidden in your employers businessthen offering to exploit these opportunities formore payyou can substantially increase your incomevirtually overnight. Turn toPart Three (page 233) and read about how to prepare for this meeting, how to present the Overnight Audit, andhow to negotiate extra pay for helping to bring in this newly-found cash.

If youre a small business owner or Occasional Entrepreneur, you, too, must recruit others tohelp in your Instant Income effort. Youll need to enroll your staff, your family, your vendors,potential joint-venture partners and others in your plans.

Whoever youneed to persuade, take time to complete the recruiting guide belowdiscussingquestions or possible approaches with your readers group, if needed.

1. Who do you need to recruit and why?Determine who youll need to recruit in your plans and what their responsibilities will be.

Name Title/Company Anticipated Participation or Responsibilities

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2. Complete the checklist below before scheduling the meeting with your boss.

Have you completed or preparedThe Instant Income Overnight Audit? Your talking points or agenda?Your script for negotiating more pay? Samples, brochures or possible marketing pieces?

3. How will you describe your upcoming Instant Income campaign?

To open the discussion when enrolling others, write a two-sentence pitch to describe whatyoull be doing and what the goals of the campaign are. For meeting with the boss, see page 242.

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Day 5: Get People to Help You, Including Your Boss(continued)

4. What follow-up information do you need to provide? As part of your discussion with each person whose help you would like to recruit, offer toprovide follow-up information or samples. Keep track below of any follow-up you promised.

Name Information, Documents, Samples or Other Follow-Up Promised

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Day 6: Produce the Ads, Scripts or Other Materials Youll Need

Whether its a simple email broadcast to your customers, a press release for the local newspaper oran elaborate telemarketing follow-up campaign, youll need to produce the words, the scripts, the

Web page, or other marketing materials required to execute the Instant Income strategy you choseon Day 4 from the Overnight Audit.

Remember that a successful appeal or sales campaign includes compelling benefits-laden copy, aspecific offer on a precise product or service bundleand a call-to-action (including directing theprospect in how to respond).

For help in producing these materials, refer to the following pages inInstant Income:

Reorder script or postcard ............................14 Preview workshop........................................... 113Upsell script ................................................18 Trade show mailings.......................................126 Reactivation letter .......................................29 Telemarketing/voice broadcast scripts .............. 139 Joint-venture endorsed offer.........................42 Downsell offers................................................ 150 Teleseminar outline.....................................56 Viral report and squeeze page..........................165 Testimonial-style display ad.........................83 24-hour strategy email broadcast..................... 171Press release for print...................................87 Online article ................................................. 175 Media kit for getting on the radio................93 Internet-only email offers ................................ 180 Reason Why campaign ...........................102 28-day product launch campaign.................... 185

Once youve reviewed these strategies again, be sure to include as many the following elements asyou can. They are the 16 components of a well-written direct-response offer:

1. KickerIf youre writing an ad, what can you say to get the prospect interested in reading the entire ad?

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2. Headline or headline stack Whats the most compelling benefit of purchasing the product or service youre offering?

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Day 6: Produce the Materials Youll Need (continued)

3. Salutation

In printed ads and letters, how will you address the prospect? Will it be personalized with theirname or will you use some other salutation such asDear New Homeowner?

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4. Opening or lead paragraph Why are you writing to the prospect? Could you start with your own personal story whichmight mirror the prospects situation? Can you have someone else write the letter andintroduce you to the prospect? Can you abolish a myth or negate a commonly believed statisticin the opening paragraph?

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5. Body CopyOutline below the paragraphs youll write or the topics youll include in a letter, sales script orteleseminar. What benefits do you need to talk about? List at least four including any superiorservices provided, mechanical superiority of the item being sold, advantageous financing orother benefits.

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5. Body Copy / Benefits Youll Talk About(continued)

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8. Offer

How will you make your product, service, package, bonuses, guarantee, add-ons, upsellsand price supremely compelling to the prospect reading or hearing your marketing appeal?

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Price justification _________________________________________________________

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Price compared to what? ____________________________________________________

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Testimonial or case study from customer who paid that price and benefited ___________________

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9. Call-to-action (CTA)

How should your prospect respond in order to make a purchase?You must tell them how.Thecall-to-action section of your appeal is that how-to language.

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10. Rationale Why are you making this offer? Why are you making this offernow? Why are you making this

offer at this price? Beyond just making money, the rationale gives the prospect the reason why. _____________________________________________________________________

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12. Bullets

What will prospects receive when they buy? What are the key benefits theyll enjoy fromowning your product or service? How will their life or business change for the better by doingbusiness with you? Communicate these benefits using bullets in your marketing materials.

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13. Upsell offerIf you will be offering an add-on or upsell item, describe it in the copy and be sure to provide

justification for the additional amount of money your prospect will spend.

Add-on or upgraded package to be offered _________________________________________

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Price of upgraded item ______________________________________________________

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_____________________________________________________________________ Describe extraordinary value of the extra item and additional benefits _______________________

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14. The CloseRemind readers how to respond by repeating the phone number to call, the website to visit, thepostcard to return and so on.

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15. Signature block Who will sign the letter? Is it your endorser? Or yourself? Or perhaps a member of your ownstaff or a co-worker? If a staff member will sign, what will their title be?

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16. PostscriptRestate why youre writing including repeating your rationale for why youre making the offer.Restate the major benefits of your offer and remind prospects how to respond.

Restate why youre writing ____________________________________________________

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Restate your rationale (i.e., why are you making the offer youre making?) ____________________

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Restate the offer __________________________________________________________

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Remind the prospect how to respond (i.e., pick up the phone and call, click through to our website, etc.)

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Jot Down Additional Details About the Materials You Are Creating

Are there additional details you need to remember when producing the marketing materials youllneed? Are there specific dimensions for a newspaper ad? Do you need to maintain a certain wordcount for a press release? Jot down your additional notes here.

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Day 7: Make Sure Others Are Ready to Do Their Part

Do other people need to prepare for their part in your Instant Income campaign? If so, spendtoday coordinating your efforts with theirs to insure your entire strategy will be implementedproblem-free.

Who is doing what?Keep track of everyone involved in your plans, along with a brief note about their responsibilities.Check with them today to make sure they are prepared to carry out their duties.

Name Contact Information Participation or Responsibilities

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Day 7: Make Sure Others Are Ready to Do Their Part(continued)


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Day 8: Launch Your Campaign and Begin Executing Your Strategy

Wow! Its been a fast-paced week. And todays the day all your hard work pays offwith thelaunch of your carefully planned, thoroughly developed strategy. Are you ready to implement thecampaign youve developed over the last seven days? Has your boss watched as you tackled your very first campaign?

Early this morning, review your notes, re-check your marketing materials, make sure everythingfunctions properlythenlaunch your strategy. To help you stay on track today, read through thesteps below.

And if today happens to be the day of your weekly Readers Group meeting, take a short break to attend and report on your progress. Better yet, recruit your group to help you execute yourcampaign! Theres no better way to create a learning experience for everyone.

1. Before you do anything else today, make sure all systems are go for bringing

in the cash.Verify that your order-taking system, your response mechanism, your shopping cart, order desk,store clerks and other money systems are functioning properly and ready to accept cash, checksand credit cards from buyers. Focus first on bringing in the cash.

2. Broadcast your email, run your newspaper ad, begin telemarketing orotherwise distribute your offer.Double-check with the vendors who are helping you broadcast or otherwise distribute yourmarketing message and offer. Alert anyone helping you by telling them when the mailing drops,

when the email is broadcast, when the press release goes out or when other distribution occurs.Help the order-taking staff anticipate when the first orders might come in.

3. Be certain your fulfillment or product delivery systems are ready to promptlyship or deliver your product or service to the customer.If you need to stock extra units of your product or have new-customer welcome packages ready tosend or distribute in your retail store, take steps today to be sure everything will be deliveredpromptlyor at least inform the buyer when they can expect delivery. If you must deliversomething later (or schedule a service later than the next few days), be sure to havesomething thatreassures the customer they have made a wise purchase. This post-purchase reassurance package willhelp cut down on cancelled orders and returns.

4. Refine your sales script or order mechanism as the responses come in.Good salespeople know that their first script is often not the one they ultimately use to close themost sales. As the day goes by, work with your salespeople (or your own notes) to refine thelanguage you use to achieve a sale. Take careful notes so you can use this refined sales pitch,telemarketing script, or upsell technique later.

5. Keep track of sales as they occur.Keep careful notes about how your strategy rolls out so you can replicate it later, if desired.


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Day 9: Follow Up With Leads or Execute a Follow-Up Strategy

As long as youre prepared and ready to deliver your product or service, why not maximize your effortby generating as many prospects as possible and converting as many of them into customers as possible?

To leverage the effort youve already made, spend today either (1) following up with prospectsgenerated yesterday, or (2) generating even more prospects by running a second strategy such as anemail broadcast to additional addresses, a letter sent to a second joint-venture partners list, anothernewspaper ad in the same newspaper or a second local paper, and so on.

Ideally, you shouldat the very leastfollow up aggressively with the prospects you generatedyesterday, either by conducting a telemarketing campaign to prospects who provided their phonenumber, by sending a thank you email to prospects who called or visited, by broadcasting a voice-mail message in your own voice, or by using other follow-up techniques you read about inInstant Income.

Let someone else handle fulfillment and service delivery to customers who bought yesterday.

Your goal today should be to convert even more prospects into buyers. Below are some prompts that will help you decide which follow-up method to use.

Write a telemarketing script that re-engages your prospects in conversation.Review Chapter 5 in Instant Income to help you write a script that converts prospects to buyers.

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Send a follow-up email that compels your prospects to contact you again.Review page 180 inInstant Income to help you write an email that will be read and responded to.

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Broadcast a voice-mail message to prospects that reminds them of your offer.Review Chapter 5and especially pages 142-143to help you create a voice-mail message that isfriendly and compelling.

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Day 10: Turn Your Instant Income Into Long-Term Cash-Flow

Creating Instant Income in just 10 days can be exhausting. So todayon this last day of theInstant Income 10-Day Turnaround I have one more important assignment for you that will enableyou to more easily create cash from this strategy anytime you want. Even though the Instant Incomestrategies are designed to quickly bring in the cash and rapidly jump-start the momentum in yourbusiness, they shouldeventually be turned into long-term cash-flow strategies that can be replicatedas part of a well-tuned cash-creation machine.

By determining today how youll install this strategy in your business, you can optimize the work youve done, re-use the materials youve created, leverage the people youve trained, and monetizethe alliances youve negotiated over the last 10 days.

To determine how youll turn this weeks Instant Income strategy into a long-term system in yourbusiness, read Chapters 19 and 20 of Instant Income.Theyll help you determine how to integratethe strategy on an ongoing basis. But more importantly, these two chapters will help you develop anentire year-long calendar of Instant Income strategies.

How can I incorporate this strategy on a long-term basis in my business?

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When should I execute this strategy again?

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What systems, people, partners, vendors or other resources will I need next time?

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How will I execute this strategy differently next time, if applicable?

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Final Discussion Notes for Your Readers Group

What did you learn by participating in the 10-Day Turnaround Program? Share your experience with your Readers Groupthen share it with others who might benefit fromInstant Income: Strategies That Bring in the Cash for Small Businesses, Innovative Employees and Occasional Entrepreneurs.

Additional Instant Income tools are available to bookbuyers and others at the Instant Income Website. Visit http://www.instantincome.com for free tutorials, free business-to-business gifts for yourcustomers and clients, a list of resources mentioned in the book, theInstant Income Overnight Audit (for bookbuyers only)plus other resources being added frequently.

If you or your colleagues would like private, professional assistance on an ongoing basis as youimplement the Instant Income strategies, visit http://www.instantincome.com/coaching.html.

And finally, take time in the next few days to talk to others about your experience using the InstantIncome strategies. Imagine the benefits to small business owners, innovative employees and OccasionalEntrepreneurs around the world if they were more pro-active in creating substantial new cash-flow in

their lives! Together, you and I can impact so many people.To tell a friend about Instant Income, visithttp://www.instantincome.com/spread_the_word.html today! Or suggest they visit the sameindependent bookstore you and your Readers Group frequent.

As the final step of the Instant Income 10-Day Turnaround Program, complete the report below for your next Readers Group meeting

How much Instant Income did I make? $ ___________________________________

What kind of momentum was created in my business?

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What was my biggest insight or a-ha moment?

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Are my employees more sophisticated or better trained now?

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Final Discussion Notes for Your Readers Group (continued)

What systems did I put in place as a result of executing this strategy?

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Did I find out what my customers really want from me and my business? ______________________________________________________________________

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How will I use my new-found knowledge with future campaigns?

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About the Instant Income 10-Day Turnaround Program: 2007 Janet Switzer. All rights reserved. No part of this document may becopied, transferred, sold, combined into other documents or otherwise used without the authors wr itten permission.

About Instant Income: Instant Income is a registered trademark owned by Janet Switzer. Instant Income Overnight Audit is a trademarkbelonging to Janet Switzer. All other marks are the property of their respective holders. Instant Income: Strategies That Bring In theCash for Small Businesses, Innovative Employees and Occasional Entrepreneurs is available in bookstores from McGraw-Hill Publishers.