10 developer relations marketing tips – part 1 by wayne chen
DESCRIPTION
Learn how you can attract, engage and grow your developer community with these inside tips. Perfect for companies, evangelist and marketers to optimize their marketing programs. By Wayne Chen - Pocket Square Media. Part 1 of Developer Marketing Relations.TRANSCRIPT
Accelerate Your Developer Relations Program Series By: Wayne Chen
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Developers are your professional-‐friends § Set a goal to meet x# at
each event § Note at least 2 things
about each person. Spend 5 – 10 minutes per person
§ Share your card and move on. Be sure to shoot them a note within 24 hours
§ Ask if it is okay to add to your distribution list
§ Drop them a friendly note and thank them for their time
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ What makes your product faster and better?
¡ How easy is it to integrate?
¡ Signup time required § Average time?
¡ What is the basic technical knowledge required?
¡ Why should I care? § Communicate in 10-‐15
seconds
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Refine your pitch and get feedback! § Does it sound too much
like “You” focused? ¡ Story time
§ Tell Them § Tell Them What You Told
Them § Tell Them Again!
¡ Go for the win – ask them to signup right now
¡ Follow up on experience and collect feedback
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Create different pitches for different personas: § Developers § Marketers § Product Managers § Executives § The Media
¡ Provide the right collateral and call-‐to-‐action
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Go after friends of friends
¡ Ask friends or the organize to introduce you to key people that might find your service useful § Companies § Decision makers § developers
¡ Be sure to thank your friend or point-‐of-‐contact!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Spend at least 5% of time helping others § Build relationships
¡ Brainstorm with other evangelist or community managers § Be friend and ask them
¡ Re-‐invest in the community § Sponsor events § Give away good prizes
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ They are your elites § Likes you and your services
§ Will defend and advocate for your product
§ Has you on speed dial ¡ Share news with them regularly
¡ Make them your beta product testers
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ The giveaway should be something related to your industry § Logo on pens are typical (must
work!) ¡ Think practical and useful –
don’t waste your money on unnecessary items like gum!
¡ Don’t give without getting something in return § Collect contact information –easy
and fun § Disclose what you plan to do
¡ Always pair it with a call-‐to-‐action or product collateral § Hand it to them together not leave
it out for them to pick
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Be at the event early § 1 hour to network § Personal time
¡ Ask the organizer who they think you should talk to at the event
¡ Let the community know if you are going to be there early
¡ Stay later when possible § Let the audience know that
you will be around until a certain time
§ Broadcast alternative methods to connect via email or twitter
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Use it for your email drip marketing campaigns
¡ Categorize developers by types: § Java, Android, iOS and
JavasScript § Years of experience § Current tech interests
¡ Identify their company type ¡ Name, role and responsibility ¡ Location and size ¡ Division and influence
¡ Set email update frequency
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
Contact information ¡ Wayne Chen ¡ [email protected] ¡ www.PocketSquareMedia.co
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!