Does it sometimes feel like the testing process takes long and costs more money than the return? If yes, then you are doing it wrong. The process of online A/B testing is fundamen-

tally built on the fact that a customer’s behavior will ultimately define the best experience. It is virtually impossible to predict one person behavior, much less a whole online audience

- so stop trying. Next time the word “testing” is mentioned and you grit your teeth, try a more agile testing approach and see results quicker - by just putting the customer first.

AGILE MARKETING IN MOTION

1

2

3

4

5

6

7

8

9

10

UNFUNNELCONVERSION STRATEGIES

Top 10 Web

& Tools to ExecuteIt’s hard to keep up with all the new strategies and tools for conversion. unFunnel gives you a consumer-driven approach to prioritizea Top 10 list of what you SHOULD be doing.

© Copyright 2014 Unfunnel LLC. All rights reserved. Visit us at www.unfunnel.com. Agile Marketing in Motion. Become a partner and contact us today.

CALLS TO ACTION

THE RIGHT OFFERQUALIFIED LEADS LISTEN TO NEEDS

FOLLOW UP AFTER

CONTACT INFO

MEASURE CVR RATE

A PRODUCT PAGE

VALUE PROPOSITIONTESTIMONIALS

A good o�er

doesn’t get devel-oped in a conference

room, it is usually driven by consumer need. Use social

media listening tools like Sprout Social & Hootsuite to

monitor your in�uencers and here what the pain

points are. Drive people to

your pages that want to be there. Don’t

try to buy your audience by buying a list. Capture informa-

tion from organic tra�c that comes with a strong intent to

purchase with tools like HubSpot and quickly

send them what they need. Once

you gain the interest you need

an o�er to close the deal. Create something unique

and irresistible that they can’t pass up. Make it a win-win and easy to

take the next step. ePromo codes can be set up quickly using free

tools like ShortStack in your social media

e�orts.Make

sure visitors know where to go

next on your site. Create a Next Action pathway with

large Call To Action (CTA) buttons to make it easy to bring visitors

though a conversion �ow. Have a priority and minimize actions to a

primary and secondary action and remove

unnecessarynav bars.

Use your email

channel as your way to quickly follow up

with a person that has inter-acted on your website. Hubspot

is a tool that tracks behavior over multiple visits and can send an

email if a person converts with an upsell or leaves without

purchasing. Time is essential in this

strategy.

Put people �rst

in an unFunnel strategy and build

content that educates the consumer on why to buy

your product. Give trans-parency and a complete

understanding of why they should take action and

the bene�ts to them, not

you.Ask

your top brand advocates

and in�uencers to give you an online product

review and tell their story. Point them to review sites

like Epinions, amazon.com, CNET or user your Social

networks like Facebook and Google+ to

capture and use.You

have a good product, now

showcase it. Give it a dedicated landing page

and manage with software like LeadPages. Make sure

you have high resolution images and di�erent views.

Add descriptions and reviews on the page

and sharing with AddThis.

Know what your

conversion rate is on all your forms.

Use A/B testing tools like Optimizely to easily test out

your hypothesis on di�erent o�ers, CTAs and visual

elements. You could be leaving money on the table - use a

data-driven approach to decision

making.

Make sure

visitors can

contact you at

any point in

time!