10 Easy Ways to Get More Out of Social Media

Download 10 Easy Ways to Get More Out of Social Media

Post on 12-Jan-2017

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<ul><li><p>10 Easy Ways </p><p>to Get More Out of Your Social Media </p><p>@alizasherman </p></li><li><p>Social Media is SO Big! [Mobile is Getting bigger.] Thereare2.3billionac0vesocialmediausers.1millionnewac0vemobilesocialusersaddedeveryday!</p><p>Facebook:1.65billionusersTwi?er:320millionusersFlickr:112millionusersInstagram:400millionusersPinterest:100millionusersYouTube:Over1billionusers</p><p>Internetusershaveanaverageof5.54socialmediaaccounts.</p></li><li><p>Social Media is a Beast. </p></li><li><p>Be Strategic </p><p>Whatareyourgoals?Whoisyouraudience?Wherearetheyonline?Howwillyoureachouttothem?Whyshouldtheyfollowyou?Whatdoyouwantthemtodo?Whatdoyouhavetooffer?</p></li><li><p>The Big social networks Professional,business-oriented.Wideaudience,targeted,entertainmentandfriend-focused.Broad-reaching,diverse,news-oriented.Videoentertainmentandinforma0on.Helpfulforloca0on-basedbusinesses,GoogleSEO.</p></li><li><p>Visual social networks Engaging,visualstorytelling,photosandgraphics.Highlyvisual,trafficdriver,female-dominated.Mul0mediablogging,skewsyounger.6-secondvideosforTwi?er.Mul0mediamessaging.</p></li><li><p>Social Media is good for: </p><p>Communica0onsBuildingRela0onshipsBrandAwarenessCustomerServiceLeadGenera0onSales</p></li><li><p>Communications GetthewordoutPublishShareCurateAggregate</p></li><li><p>Build Relationships Connectwithfans,readersGetfeedbackGaincustomersCreateloyalty</p></li><li><p>Brand Awareness GainexposureTargetedoutreachCutthroughthenoiseBoostandadver0se</p></li><li><p>Customer Service ListenRespondAcknowledgeSolveproblems</p></li><li><p>Lead Generation BuildyouremaillistS0mulateinquiriesGetreferralsGrowyouraudience</p></li><li><p>Sales Turnfansintocustomers.Turncustomersintoyourgrassrootsmarketers.YouBrandAmbassadors.</p></li><li><p>So what are 10 Easy Ways to Get More Out of </p><p>Social Media? </p></li><li><p>Be a brand </p><p>1 Createamemorablebrandanduseitconsistentlyalloversocialmedia.Itsmorethanalogo.Itswhatyousay,howyousayit,whatyoustandfor.</p></li><li><p>2 Manage multiple accounts</p><p>Youneedmorethan1socialnetwork.Useasocialmediadashboardtomonitorthemall.ListenandRespond.</p></li><li><p>3 Cra_daily,weekly,andmonthlymessaging.Buildmessagingaround0mesensi0veevents.Developyoursocialmediacalendar.</p><p>Plan and schedule </p></li><li><p>UseatoollikeBuffertoschedulecontentortostockpileitandreleaseitover0meorCoScheduleforWordpresssites.ForFacebook,useFacebooksbuilt-inscheduler.Twi?er|LinkedIn|Google+|Pinterest</p><p>Save time by Scheduling </p></li><li><p>Pay for visibility </p><p>4 TheonlywaytoguaranteeyourmessageswillbeseenistopayforadsonFacebook,Instagram,Twi?er,Pinterest,etc.</p></li><li><p>5 Decidewhatyouwantpeopletodowhentheyseeyourad.Makeiteasyforthemtodoitandmobile-friendly!</p><p>Use Clear calls to action </p></li><li><p>6 Balancevisualsandtextinyouradsandcontent.Visualshelpa?racta?en0on.Videoisevenbe?erandmorepopularthanever.</p><p>Rock Visuals and video </p></li><li><p>Canva.comFreeImages.comHaikuDeck.comBuffer.com/pabloPicMonkey.com</p><p>Easy ways to make Visuals </p></li><li><p>Vine,Instagram,YouTubeLayoutBoomerangHyperlapse,FlipagramAdobeVoice(iOS)Periscope,MeerkatFacebookLiveiMovieorKinemaster</p><p>Easy Ways to Make VIDEO </p></li><li><p>Drive People to desinations </p><p>7 Givethemaformtofilloutortosubscribetosomethinginforma0ve.Askthemtotakeasurveyorquickpolltogiveyouinsights.</p></li><li><p>Get Their Email addresses </p><p>8 Usesocialmediatoinviteyourfollowerstogiveyoutheiremailaddressessoyoucanstayinclosertouchwiththem.</p></li><li><p>9 Give them a Reason to Share Whatsinitforthem?</p><p>Whatsthepayoff?Givethemsomethingextraforgivingyoutheiremailaddress.Rewardthemforspreadingtheword.</p></li><li><p>10 Dontjustpostandpublish.Searchforlike-mindedfolks,reachout,andcommunicate.</p><p>Reach out regularly </p></li><li><p>Find Your Sweet Spot </p><p>Bestschedule.Availableresources.Audiencehabits.Audienceinterests.Audiencefavorites.</p></li><li><p>10 Easy ways 1. Beabrand.2. Managemul0pleaccounts.3. Planandschedule.4. Payforvisibility.5. Useclearcallstoac0on.6. Rockvisualsandvideo.7. Drivethemtodes0na0ons.8. Gettheiremailaddresses.9. Givethemareasontoshare.10. Reachoutregularly.</p></li><li><p>Aliza Sherman www.alizasherman.com@alizashermanonTwi?er&amp;Instagramaliza@mediaegg.com</p></li></ul>