10 Easy Ways

to Get More Out of Your Social Media

@alizasherman

Social Media is SO Big! [Mobile is Getting bigger.] Thereare2.3billionac0vesocialmediausers.1millionnewac0vemobilesocialusersaddedeveryday!

Facebook:1.65billionusersTwi?er:320millionusersFlickr:112millionusersInstagram:400millionusersPinterest:100millionusersYouTube:Over1billionusers

Internetusershaveanaverageof5.54socialmediaaccounts.

Social Media is a Beast.

Be Strategic

Whatareyourgoals?Whoisyouraudience?Wherearetheyonline?Howwillyoureachouttothem?Whyshouldtheyfollowyou?Whatdoyouwantthemtodo?Whatdoyouhavetooffer?

The Big social networks Professional,business-oriented.Wideaudience,targeted,entertainmentandfriend-focused.Broad-reaching,diverse,news-oriented.Videoentertainmentandinforma0on.Helpfulforloca0on-basedbusinesses,GoogleSEO.

Visual social networks Engaging,visualstorytelling,photosandgraphics.Highlyvisual,trafficdriver,female-dominated.Mul0mediablogging,skewsyounger.6-secondvideosforTwi?er.Mul0mediamessaging.

Social Media is good for:

Communica0onsBuildingRela0onshipsBrandAwarenessCustomerServiceLeadGenera0onSales

Communications GetthewordoutPublishShareCurateAggregate

Build Relationships Connectwithfans,readersGetfeedbackGaincustomersCreateloyalty

Brand Awareness GainexposureTargetedoutreachCutthroughthenoiseBoostandadver0se

Customer Service ListenRespondAcknowledgeSolveproblems

Lead Generation BuildyouremaillistS0mulateinquiriesGetreferralsGrowyouraudience

Sales Turnfansintocustomers.Turncustomersintoyourgrassrootsmarketers.YouBrandAmbassadors.

So what are 10 Easy Ways to Get More Out of

Social Media?

Be a brand

1 Createamemorablebrandanduseitconsistentlyalloversocialmedia.It’smorethanalogo.It’swhatyousay,howyousayit,whatyoustandfor.

2 Manage multiple accounts

Youneedmorethan1socialnetwork.Useasocialmediadashboardtomonitorthemall.ListenandRespond.

3 Cra_daily,weekly,andmonthlymessaging.Buildmessagingaround0mesensi0veevents.Developyoursocialmediacalendar.

Plan and schedule

UseatoollikeBuffertoschedulecontentortostockpileitandreleaseitover0meorCoScheduleforWordpresssites.ForFacebook,useFacebook’sbuilt-inscheduler.Twi?er|LinkedIn|Google+|Pinterest

Save time by Scheduling

Pay for visibility

4 TheonlywaytoguaranteeyourmessageswillbeseenistopayforadsonFacebook,Instagram,Twi?er,Pinterest,etc.

5 Decidewhatyouwantpeopletodowhentheyseeyourad.Makeiteasyforthemtodoit–andmobile-friendly!

Use Clear calls to action

6 Balancevisualsandtextinyouradsandcontent.Visualshelpa?racta?en0on.Videoisevenbe?erandmorepopularthanever.

Rock Visuals and video

Canva.comFreeImages.comHaikuDeck.comBuffer.com/pabloPicMonkey.com

Easy ways to make Visuals

Vine,Instagram,YouTubeLayoutBoomerangHyperlapse,FlipagramAdobeVoice(iOS)Periscope,MeerkatFacebookLiveiMovieorKinemaster

Easy Ways to Make VIDEO

Drive People to desinations

7 Givethemaformtofilloutortosubscribetosomethinginforma0ve.Askthemtotakeasurveyorquickpolltogiveyouinsights.

Get Their Email addresses

8 Usesocialmediatoinviteyourfollowerstogiveyoutheiremailaddressessoyoucanstayinclosertouchwiththem.

9 Give them a Reason to Share What’sinitforthem?

What’sthepayoff?Givethemsomethingextraforgivingyoutheiremailaddress.Rewardthemforspreadingtheword.

10 Don’tjustpostandpublish.Searchforlike-mindedfolks,reachout,andcommunicate.

Reach out regularly

Find Your Sweet Spot

Bestschedule.Availableresources.Audiencehabits.Audienceinterests.Audiencefavorites.

10 Easy ways… 1.  Beabrand.2.  Managemul0pleaccounts.3.  Planandschedule.4.  Payforvisibility.5.  Useclearcallstoac0on.6.  Rockvisualsandvideo.7.  Drivethemtodes0na0ons.8.  Gettheiremailaddresses.9.  Givethemareasontoshare.10.  Reachoutregularly.

Aliza Sherman www.alizasherman.com@alizashermanonTwi?er&Instagramaliza@mediaegg.com