10 Easy Ways to Get More Out of Social Media

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  • 10 Easy Ways

    to Get More Out of Your Social Media

    @alizasherman

  • Social Media is SO Big! [Mobile is Getting bigger.] Thereare2.3billionac0vesocialmediausers.1millionnewac0vemobilesocialusersaddedeveryday!

    Facebook:1.65billionusersTwi?er:320millionusersFlickr:112millionusersInstagram:400millionusersPinterest:100millionusersYouTube:Over1billionusers

    Internetusershaveanaverageof5.54socialmediaaccounts.

  • Social Media is a Beast.

  • Be Strategic

    Whatareyourgoals?Whoisyouraudience?Wherearetheyonline?Howwillyoureachouttothem?Whyshouldtheyfollowyou?Whatdoyouwantthemtodo?Whatdoyouhavetooffer?

  • The Big social networks Professional,business-oriented.Wideaudience,targeted,entertainmentandfriend-focused.Broad-reaching,diverse,news-oriented.Videoentertainmentandinforma0on.Helpfulforloca0on-basedbusinesses,GoogleSEO.

  • Visual social networks Engaging,visualstorytelling,photosandgraphics.Highlyvisual,trafficdriver,female-dominated.Mul0mediablogging,skewsyounger.6-secondvideosforTwi?er.Mul0mediamessaging.

  • Social Media is good for:

    Communica0onsBuildingRela0onshipsBrandAwarenessCustomerServiceLeadGenera0onSales

  • Communications GetthewordoutPublishShareCurateAggregate

  • Build Relationships Connectwithfans,readersGetfeedbackGaincustomersCreateloyalty

  • Brand Awareness GainexposureTargetedoutreachCutthroughthenoiseBoostandadver0se

  • Customer Service ListenRespondAcknowledgeSolveproblems

  • Lead Generation BuildyouremaillistS0mulateinquiriesGetreferralsGrowyouraudience

  • Sales Turnfansintocustomers.Turncustomersintoyourgrassrootsmarketers.YouBrandAmbassadors.

  • So what are 10 Easy Ways to Get More Out of

    Social Media?

  • Be a brand

    1 Createamemorablebrandanduseitconsistentlyalloversocialmedia.Itsmorethanalogo.Itswhatyousay,howyousayit,whatyoustandfor.

  • 2 Manage multiple accounts

    Youneedmorethan1socialnetwork.Useasocialmediadashboardtomonitorthemall.ListenandRespond.

  • 3 Cra_daily,weekly,andmonthlymessaging.Buildmessagingaround0mesensi0veevents.Developyoursocialmediacalendar.

    Plan and schedule

  • UseatoollikeBuffertoschedulecontentortostockpileitandreleaseitover0meorCoScheduleforWordpresssites.ForFacebook,useFacebooksbuilt-inscheduler.Twi?er|LinkedIn|Google+|Pinterest

    Save time by Scheduling

  • Pay for visibility

    4 TheonlywaytoguaranteeyourmessageswillbeseenistopayforadsonFacebook,Instagram,Twi?er,Pinterest,etc.

  • 5 Decidewhatyouwantpeopletodowhentheyseeyourad.Makeiteasyforthemtodoitandmobile-friendly!

    Use Clear calls to action

  • 6 Balancevisualsandtextinyouradsandcontent.Visualshelpa?racta?en0on.Videoisevenbe?erandmorepopularthanever.

    Rock Visuals and video

  • Canva.comFreeImages.comHaikuDeck.comBuffer.com/pabloPicMonkey.com

    Easy ways to make Visuals

  • Vine,Instagram,YouTubeLayoutBoomerangHyperlapse,FlipagramAdobeVoice(iOS)Periscope,MeerkatFacebookLiveiMovieorKinemaster

    Easy Ways to Make VIDEO

  • Drive People to desinations

    7 Givethemaformtofilloutortosubscribetosomethinginforma0ve.Askthemtotakeasurveyorquickpolltogiveyouinsights.

  • Get Their Email addresses

    8 Usesocialmediatoinviteyourfollowerstogiveyoutheiremailaddressessoyoucanstayinclosertouchwiththem.

  • 9 Give them a Reason to Share Whatsinitforthem?

    Whatsthepayoff?Givethemsomethingextraforgivingyoutheiremailaddress.Rewardthemforspreadingtheword.

  • 10 Dontjustpostandpublish.Searchforlike-mindedfolks,reachout,andcommunicate.

    Reach out regularly

  • Find Your Sweet Spot

    Bestschedule.Availableresources.Audiencehabits.Audienceinterests.Audiencefavorites.

  • 10 Easy ways 1. Beabrand.2. Managemul0pleaccounts.3. Planandschedule.4. Payforvisibility.5. Useclearcallstoac0on.6. Rockvisualsandvideo.7. Drivethemtodes0na0ons.8. Gettheiremailaddresses.9. Givethemareasontoshare.10. Reachoutregularly.

  • Aliza Sherman www.alizasherman.com@alizashermanonTwi?er&Instagramaliza@mediaegg.com