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10 Easy Ways to Start Promoting Your Blog

Today

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1. Post Regularly on Social MediaThis cannot be said enough. Here at LeadG2 we like to remind our clients that “sharing is caring” and the more you post on your company pages and share content on personal pages, the more credit Google will give you in search rankings, and the more people who will be exposed to your brand and reminded to visit your blog.

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2. Send Out Weekly Emails to Your Internal OrganizationUse this as a chance to remind them to share blog posts on their LinkedIn page or to share content with prospects and clients. Fill them in on what’s going on with your inbound marketing program and encourage them to help promote the blog and your content regularly.

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3. Include a Link to Your Blog in Internal and External CommunicationTake advantage of your day-to-day communication by adding a call-to-action and link to your blog or specific content including eBooks and other premium resources. Some places to start with include:

• Email signatures

• Letterhead

• Business cards

• Proposals

• Services brochures

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4. Make Sure All Marketing and Advertising Pieces Contain Your Website or Blog URLBranding is great and all, but if you’re looking to increase traffic and generate leads – then always provide a way for your advertising audience to find you online.

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5. Email Current CustomersTap into your existing database of customers, those who already believe in what you do and value your products or services, and ask them to subscribe to your blog and help share your content. If you don’t ask, they’ll never know how they can help.

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6. Write Guest Posts for Blogs Your Target Persona ReadsFollow guest blogging best practices and don’t just approach bloggers you’ve never interacted with and ask to write for their site, but when done correctly, guest blogging can be a great way to introduce your business and your content to a whole new audience.

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7. Tap Into Existing Relationships and PartnershipsDo you work with any other organizations in your industry or region? Maybe a networking group or a chamber of commerce? Maybe your company has a strong relationship with a local charity? Make a long list of these partnerships and brainstorm ways you can help each other out by linking to each other’s sites or blogs.

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8. Share on News, Bookmarking, or Content SitesSites like StumbleUpon, Digg, Reddit, and Slideshare can be a great free way to share your content with a new audience. While it’s less targeted, it’s a tactic worth trying that could open the door to a variety of new readers and leads.

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9. Comment on Other Industry-Related BlogsThink about some of the larger, popular blogs in your industry. The ones where you know your target persona is at but might be too big for you to actually guest blog for or share links with. One way to get in front of this audience is to regularly write intelligent, specific, and customized comments on their blog posts from time to time.

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10. Regularly Email Your DatabaseDon’t let visitors and leads just sit in your database. Take advantage of those who have previously visited your site and regularly give them reasons to come back to your site. This might announce new resources or content available on your site, or sometimes a special promotion you are doing. Maybe email them for feedback, blog post ideas, or guest blog submissions. Think of ways to involve and engage this existing database on a regular basis while providing real value to them.

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