10 epic content ideas for association publishing

10 Epic Content Ideas for Connecting with Your Members

Kim Howard, CAE, PresidentWrite Communications, LLC

@kimhowarddc

Two Questions• Are your members in love with your

content?• Does your content serve the

objective of the association?

©Kim Howard, CAE 2014

10. Create a Content Strategy


9. Publications• Perform an extensive keyword

search to “topic model” your publishing categories • Assign the experts to create the

content • Epic List of Tools for Content

Marketing - Bussolati


8. Enewsletters• Integrate videos and entertaining

graphics into your publications.


7. Case studies & research• Bring case studies to life.• Tell an amazing story that brings to

life a technical product or research.• Deep research results in multiple

spin-off opportunities including articles, videos and infographics.


6. Videos• People consume information

differently. • Short videos can engage your readers. • Elevate your subject by making it easy

to see the value that your association brings to the table.


5. Be Not Afraid• Don’t be afraid of tough questions or

subjects• Wings of Zock blog from Assoc of

American Medical Colleges


4. Make design unexpected.

• Turn boring into beautiful.


3. Change • Listen, learn and respond to needs.

Carefully craft content that your audience cannot find anywhere else.• Survey• Create personas


Kim• White female, age 46• Years of experience <20• Job function: president/consultant• Works in: US• Reads your magazine yearly: all issues• Member for 8+ years• Married, two children & one dog


2. Everything is Content• Programs, products, services,

publications, webinars, reports, events • Scholarships - FMA


1. You Are Not Your Member

• You are not your audience.• No one cares about your award

except you and your family. Really.


Create a Content Strategy


Thank you!

Kim Howard, CAE, PresidentWrite Communications, LLC

[email protected]


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