10 export tips for sme food & drink brands
TRANSCRIPT
10 export tips for sme food & drink brands
1.Have a realistic &
achievable business plan
Know what your brandstands for - positioning
2.
Know your competitionand your USP’s
3.
Make NPD innovativenot “me too”
4.
Invest in design -from packaging to digital
5.
Consider export marketspecifics in your packaging
6.
Focus on the consumer -social media, sampling
7.
Work with good people -you’re only as good as
your team
8.
Network -people buy from people
9.
Use “Trophy" stores toestablish brand positioning -
find opinion makers
10.