10 insights for success in a dematerialized world — robert tercek
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This presentation consists of highlights from the interview with Moe Abdou,
founder & host of 33voices®.
Robert Tercek is one of the world’s most prolific creators of interactive content. He has created breakthrough entertainment experiences on
every digital platform, including satellite television, game consoles, broadband Internet, interactive television and mobile networks. His expertise spans television, telecommunications and software.ers in
new media.
Robert Tercek@Superplex
Digital Media Strategist
No business is immune to software disruption, still those who make it a priority to focus on serving their audience, first and foremost, are assured that the economics
will follow. Think Oprah.
Insight #1
Insight #2
What is Vaporization?
Insight #2
What is Vaporization? It is what happens when tangible physical
products are replaced with invisible software that can be downloaded instantly over the
air to a digital device.
Insight #2
What is Vaporization? It is the neighborhood store that’s replaced with
a digital storefront that exists in no particular place at all but is available anywhere, at any
time, from your phone.
Insight #2
What is Vaporization? It is what happens when the global supply
chain for manufacturing, shipping, warehousing, and retailing consumer goods is decomposed
and reorganized by software systems and digital networks.
Insight #2
What is Vaporization? It is the process of replacing real things with
digital metaphors that can be replicated, updated, distributed, and deleted in seconds with the press of a button.
Insight #3
The single most vexing question facing leaders today is, “When is the right time
to put a bullet in the head of a stable business and switch to an unproven model
based on new technology?”
Insight #4
The essence of every successful vaporized business is a virtual switchboard that can scale
to connect millions of users simultaneously. Think of a marketplace that connects
buyers and sellers.
Insight #5
Modern Truth | The consumer is now in charge! They are the content creators and these are their value control points:
Insight #5
Modern Truth | The consumer is now in charge! They are the content creators and these are their value control points:
Primary content - Their writings, photos, reviews, lists, videos, chats, etc.
Insight #5
Modern Truth | The consumer is now in charge! They are the content creators and these are their value control points:
Ambient content/session data - Details of their visits: how long, how frequent, time on site, time on page, page velocity, shopping
cart, purchase history, etc.
Insight #5
Modern Truth | The consumer is now in charge! They are the content creators and these are their value control points:
Secondary content - Their likes, bookmarks, favorites, lists, shares, etc.
Insight #5
Modern Truth | The consumer is now in charge! They are the content creators and these are their value control points:
Tertiary content - Friends and their comments, their groups, their comments.
Insight #6
It is the content creator who makes it her highest priority to connect, collaborate,
and activate her audience who will command the greatest attention.
Insight #7
Big data is a catalyst to optimize your business performance, but only if you identify
and leverage your proprietary data asset.
Insight #8
If everything that can be connected will be connect, how do you protect yourself? Here’s
what Artificial Intelligence isn’t likely to do:
Insight #8
If everything that can be connected will be connect, how do you protect yourself? Here’s
what Artificial Intelligence isn’t likely to do:Make important, emotional
judgments/decisions
Insight #8
If everything that can be connected will be connect, how do you protect yourself? Here’s
what Artificial Intelligence isn’t likely to do:Work together towards a collective goal
Insight #8
If everything that can be connected will be connect, how do you protect yourself? Here’s
what Artificial Intelligence isn’t likely to do:Satisfy deep interpersonal human needs
Insight #8
If everything that can be connected will be connect, how do you protect yourself? Here’s
what Artificial Intelligence isn’t likely to do:Lead and be empathic towards others
Insight #9
Astute leaders cultivate a “what if?” intuition. Instead of saying ‘that will never happen’ or “that can’t happen,” they ask instead “how
might that happen?” or “what would happen if?”
Insight #10
Don’t waste time or energy arguing over what’s next - the only certainty is that no positive outcome can be achieved in any situation
unless someone first imagines it - Get busy!
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Presentation created by Chase Jennings
Insights by Moe Abdou
