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insights from alex Taub and Ellen DaSilva

This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Ellen DaSilvais a senior analyst of the business operations team at Twitter, which

strategically targets revenue oppor-tunities for the company.

@pandc

Alex Taubis the cofounder of SocialRank, a

tool that helps brands find out better information about the people who

follow them on social networks.

1

Those who approach business development with the singular objective of adding exponential value

raraely leave empty handed.Figure out the one thing only you can provide.

1

Those who approach business development with the singular objective of adding exponential value

raraely leave empty handed.Figure out the one thing only you can provide.

2

Winning partnerships always adhere to these four golden rules:

2

Winning partnerships always adhere to these four golden rules:

Clearly demonstrate how you’ll increase revenue or profits

2

Winning partnerships always adhere to these four golden rules:

Clearly demonstrate how you’ll decrease costs

2

Winning partnerships always adhere to these four golden rules:

Clearly demonstrate how you’ll increase their user base

2

Winning partnerships always adhere to these four golden rules:

Clearly demonstrate how you’ll improve their product

3

Consider these credentials before hiring your next Business Development associate:

3

Consider these credentials before hiring your next Business Development associate:

Demonstrated self-confidence

3

Consider these credentials before hiring your next Business Development associate:

A relevant pre-existing network

3

Consider these credentials before hiring your next Business Development associate:

A creative approach to identifying and seizing opportunity

3

Consider these credentials before hiring your next Business Development associate:

An engaged learner and self-starter

3

Consider these credentials before hiring your next Business Development associate:

Demonstrated problem solving skills

4

Don’t confuse business development with sales;

the former is the first step towards identifying

a relevant problem to solve.

5

Avoid the hassle - connect with the right person:

5

Avoid the hassle - connect with the right person:In a product partnership, seek out the lead engineer or head of product.

5

Avoid the hassle - connect with the right person:In a brand partnership, connect with someone in marketing or product.

5

Avoid the hassle - connect with the right person:

In a distribution partnership, look to your counterpart or the partnership professional.

6

A great pitch tells a story - and the best ones stand apart when they:

6

A great pitch tells a story - and the best ones stand apart when they:

Identify the potential partner’s most important & urgent business objectives

6

A great pitch tells a story - and the best ones stand apart when they:

Demonstrate the actual product or service experience

6

A great pitch tells a story - and the best ones stand apart when they:

Are explicit in identifying the next steps

7

Keep these five tips from Phillip Eubanks when crafting your next partnership contract:

7

Keep these five tips from Phillip Eubanks when crafting your next partnership contract:

The simpler, the better

7

Keep these five tips from Phillip Eubanks when crafting your next partnership contract:

Lose the legalese

7

Keep these five tips from Phillip Eubanks when crafting your next partnership contract:

standardize

7

Keep these five tips from Phillip Eubanks when crafting your next partnership contract:

Consider the tech

7

Keep these five tips from Phillip Eubanks when crafting your next partnership contract:

renewal

8

Scott Britton on how to sell a product that doesn’t yet exist -

Vapor Sale:The key to pre selling is understanding what someone wants …. Develop a deep understanding of what the other person wants, and craft an irresistible offer that inspires her to put some skin in the game.

9

Keep the bar really high for who gets your time and attention & make it a priority to remember the stories and histories of others.

- Charlie O’Donnell on being a connector

10

In the end, people won’t care what your product costs

if they understand what its worth;

Be one of a kind.

If you had to choose only one word to describe your pitch, what would it be?

REALLY REFLECT...

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