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This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Ben Decker drives the Decker vision, ensuring that Decker always sets out to transform individuals to increase their impact. In addition to speaking and leading executive programs, he spearheads Decker’s strategy and expansion efforts. His prior experience and success in

sales and sales management in the telecommunications and surgical industries validated the importance of communicating

effectively, even in the most brief interactions.

Ben Decker@deckerben

CEO of Decker Communications

The most admired communicators are authentically themselves all

of the time, every time.

Insight #1

Insight #2

Craft a compelling message and your audience will remember it. Leave

them with a greater experience and they’ll connect emotionally with you.

Insight #3

If a first impression is truly a lasting impression, remember to be SHARP:

Insight #3

If a first impression is truly a lasting impression, remember to be SHARP:

Story

Insight #3

If a first impression is truly a lasting impression, remember to be SHARP:

Humor

Insight #3

If a first impression is truly a lasting impression, remember to be SHARP:

Analogy

Insight #3

If a first impression is truly a lasting impression, remember to be SHARP:

Reference

Insight #3

If a first impression is truly a lasting impression, remember to be SHARP:

Picture

Insight #4

You’re much more likely to earn an audience’s trust if you smile, maintain eye contact, and carry a lightness about you.

That’s what makes you believable, approachable and likable.

Insight #5

To create an ideal communication for your audience, you must be both intentional about your message and intentional about the way

you’ll communicate that message.

Insight #6

To move an audience, connect with them emotionally, either by:

Insight #6

To move an audience, connect with them emotionally, either by:

Connecting through your behavior - Expressing warmth, care, interest

& competence

Insight #6

To move an audience, connect with them emotionally, either by:

Adding emotion to your content - Using stories, analogies, and humor

Insight #7

Those with the most stage presence have a keen awareness of how their audience

is responding their message.

Insight #8

“Laughter is a form of nonverbal communication that conveys empathy and that is even more

contagious than the yawn…” - Dan Pink on Laughter

Insight #9

Communications that sticks have these six traits in common (SUCCESS):

Insight #9

Communications that sticks have these six traits in common (SUCCESS):

Simple - Identify the core of your message

Insight #9

Communications that sticks have these six traits in common (SUCCESS):

Unexpected - Get attention by violating a schema

Insight #9

Communications that sticks have these six traits in common (SUCCESS):

Concrete - Use sensory language and paint a mental picture

Insight #9

Communications that sticks have these six traits in common (SUCCESS):

Credible - Use vivid details to earn credibility

Insight #9

Communications that sticks have these six traits in common (SUCCESS):

Emotional - People care about people, not numbers

Insight #9

Communications that sticks have these six traits in common (SUCCESS):Stories - Stories drive action through

simulation and inspiration.

Insight #9

Communications that sticks have these six traits in common (SUCCESS):

S!

Insight #10

“Be sincere, be brief, be seated.” - Franklin D. Roosevelt on brevity

Reflect: Do you still follow a script when speak or present?

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Presentation created by Chase Jennings

Insights by Moe Abdou