10 insights on how strategy really works - with roger l. martin
TRANSCRIPT
@33voices / www.33voices.com / [email protected]
The following slides are highlights from the interviewby @MoeAbdou, founder & host of 33voices.
Click here to listen in
Roger L.M a r t i n
Recovering strategy consultant turned
business school Dean
33voices.com/Roger-L-Martin
Effective Strategy is about making fundamental choicesto win in the marketplace with a specific set of consumers
No.1
33voices.com/Roger-L-MartinNo.2
The five fundamental strategy questions:What is your winning aspiration?
Where do you want to play?
How will you win?
What capabilities must be in place?
What management systems are required?
33voices.com/Roger-L-MartinNo.3
The uniqueness of A.G. Lafley lies in his integrative thinking capabilityand his relentless pursuit to help his leaders win
33voices.com/Roger-L-MartinNo.4
The consumer is BOSS,and your top priority each day is to serve her
33voices.com/Roger-L-MartinNo.5
Your brand defines who you are,but, it’s your strategy that brings it to life.
33voices.com/Roger-L-MartinNo.6
Choose carefully where you want to playand never stop validating your assumptions
33voices.com/Roger-L-MartinNo.7
33voicesRoger Martin - Dont confuse logic with data (0.59)
Strategy thinking is essential for entrepreneurs -
but, never confuse logic and data. In the beginning, it’s all about the logic behind your thinking.
33voices.com/Roger-L-MartinNo.8
Beware of the success syndrome -it’s creates the fallacy that you’re doing everything right
33voices.com/Roger-L-MartinNo.9
Manage what matters,because if everything is important,
then nothing is
33voices.com/Roger-L-MartinNo.10
You play to win because it’s what ignites your team to perform -
always
Really reflect...
Is your fundamental strategy in writing? How often are you learning from it?
Really reflect...
