10 killer ways for your construction company to bag b2b clients

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Post on 13-Jan-2017

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transformation.

The construction industry

is seeing a swift

affecting the way businesses run.

New technologies are constantly

can cling onto opportunities. Those who adapt faster

to construction business events.

Send your brand connectors

and ambassadors to

Construct Canada

A North American event featuring product

showcases, breaking news, market reports and

educational webinars.

World of Concrete

Annual international event for masonry and

concrete industries. Demos and seminars cover

material handling, repair and demolition, and

technology aided construction.

Handout your business card

to relevant B2B clients.

Get a business card design

Create buyer personausing market research.

is credited for developing the 80/20 rule.

Italian economist Vilfredo Pareto

provide 80% of its business.

A construction company finds

that 20% of its clients

become business promoters.

It can target these clients to

strategy always works. The word-of-mouth

Product demonstration videos

Tender support packs

Installation training presentations

Material comparison infographics

Computer-Aided Design drawings

– social media, blog, and website

Distribute via online channels

Do you have trouble getting prospects?

Case Study

A fifth generation firm, Bertucci Contracting

Corporation builds coastal restoration for flood

control. Their president speaks at conferences,

actively participates in Associated General

Contrators (AGC), and repeatedly checks with

the Corps of Engineers. His expertise,

knowledge and reputation won the company a

great share of coastal restoration work along

the coast of Louisiana.

Get your experts tospeak for your company.

are an attractive lead generating tactic.

In construction business, trade shows

and sale of equipment

It builds trust whendealing in heavy capital goods

Don’t overload your booth

with machines and tools.

Nurture leads with verbaland/or visual presentations.

Get a presentation design

tool to foster leads into clients.

E-mail is a cost-effective marketing

Send educational material on equipment.

first-time vs returning clients.

Create targeted offers for

personalize shopping experience.

Assess browsing behavior and

Get customized website design.

and complementary offers.

Highlight ancillary products

buyers on the platform they’re on.

Engage with your suppliers and

Build credibility with contractors on LinkedIn.

Use Twitter for press release and news.

Display product portfolio on

Google Plus, Instagram, and Pinterest.

Take your B2B clients on a visual journey.

Hint: engagement is closely

linked to entertainment.

GE partnered with Kite and Lightning, creative

development studio, to showcase its gas and

oil exploration and processing equipment via

virtual reality. These VR stations take the users

on a simulated ride in a submarine. The

rumbling seat and audio on headset lets users

experience ocean traveling and see GE’s

equipment in action.

Case Study

your construction business. Use the power of VR for

To know more on this subject,

head to our blog.