10 misconceptions on innovation
TRANSCRIPT
![Page 1: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/1.jpg)
I 1 #10 misconceptions on innovation @creaxnv
Some say…
![Page 2: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/2.jpg)
I 2
There is a staggering amount of books on innovation, explaining what it’s all about. In this presentation we give you exactly the opposite.
![Page 3: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/3.jpg)
I 3
10 misconceptions on innovation 1. Innova.on equals changing your product 2. Innova.on is about products 3. Innova.on is about predefined goals 4. Innova.on is about the customer 5. Innova.on is complicated 6. Inven.on equals innova.on 7. You are smarter than everybody else 8. People like innova.on 9. Innova.on is about brainstorming 10. Innova.on is about ‘the’ solu.on
![Page 4: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/4.jpg)
Innova.on equals changing your product
#1
![Page 5: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/5.jpg)
https://en.wikipedia.org/wiki/Cyanoacrylate
Innova.on equals changing your product
#1
![Page 6: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/6.jpg)
https://en.wikipedia.org/wiki/Cyanoacrylate
Innova.on equals changing your product
#1
Superglue has known some unorthodox uses. In the Vietnam war it was used to close wounds on the baOlefield.
à LOOK at other industries to sell your product.
![Page 7: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/7.jpg)
I
The most certain way to fail is to focus only on products.
Innova.on is about products
#2
In his latest book Larry Keeley is explaining ten types of innova.on. It is clear that product innova.on is only a part of the possibili.es.
à CONSIDER other innovation directions.
“
”
![Page 8: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/8.jpg)
Focusing on the innermost workings of an enterprise and its business system
Focusing on the core product or services
Focusing on ‘customer-‐facing’ elements
Innova.on is about products
Innova.on is about products
#2
![Page 9: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/9.jpg)
I 9
Innova.on is about predefined goals
#3
![Page 10: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/10.jpg)
I 10
Innova.on is about predefined goals
#3
Some.mes innova.ons are based on #serendipity or ‘pleasant surprises’. Famous examples are the discovery of penicillin or the inven.on of the microwave oven.
![Page 11: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/11.jpg)
I 11
Innova.on is about predefined goals
#3
Some.mes innova.ons are based on #serendipity or ‘pleasant surprises’. Famous examples are the discovery of penicillin or the inven.on of the microwave oven.
à Validate happy accidents.
Rumor has it that chicory was discovered by accident when a peasant covered his chicory roots with sand. Chicory roots used to be a subs.tute for coffee. AZer a few weeks he discovered sweet tas.ng leafs.
![Page 12: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/12.jpg)
I 12
Innova.on is about the customer
#4
![Page 13: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/13.jpg)
I 13
Innova.on is about the customer
#4
Coca Cola zero was put in the market to give men a sugar free & manly alterna.ve to diet Coke. The fact that sugar is the most expensive ingredient of the classical coke has nothing to do with it…
à Recognize the ROI of innovation for your company.
![Page 14: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/14.jpg)
Innova.on is complicated
#5
![Page 15: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/15.jpg)
Simple innova.ons oZen have the biggest ‘eureka effect’ . This asymmetrical buOon is designed so that the elderly and people with a handicap, can easily use the buOon when ge_ng dressed or undressed.
à VALUE simple solutions as much as complicated ones.
Innova.on is complicated
#5
![Page 16: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/16.jpg)
Inven.on equals innova.on
#6
![Page 17: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/17.jpg)
Inven.on equals innova.on
#6 An inven.on is a solu.on to a problem, this doesn’t mean it is innova.on. An innova.on is the applica.on of a beOer solu.on that meets new requirements & customer or market needs.
à LEVERAGE inventions into meaningful innovation concepts.
![Page 18: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/18.jpg)
I 18
We’ve always been shameless about stealing great ideas. (Steve Jobs, 1996)
You are smarter than everybody else
#7
![Page 19: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/19.jpg)
I 19
You are smarter than everybody else
#7
The concept of open innova.on has been around for some years. In prac.ce lots of companies are not able to embrace the proudly found elsewhere philosophy.
à REUSE existing technologies, ideas & concepts.
![Page 20: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/20.jpg)
#2: People like changes
People like innova.on #MAYA
#8
![Page 21: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/21.jpg)
#2: People like changes
People like innova.on #MAYA
#8
People can’t handle radical changes. Something Renault painfully discovered launching the Avan.me in 2001. The car was not received well and only 8450 cars were produced. The car didn’t live up to the MAYA principle; most advanced, yet acceptable.
à SURVEY your customer.
![Page 22: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/22.jpg)
I
Innova.on is about brainstorming
#9
![Page 23: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/23.jpg)
I
Innova.on is about brainstorming
#9 According to Wikipedia brainstorming is a crea.vity technique to gather ideas for a specific problem. This idea genera.on phase is only a part of innova.on. Innova.on also consists of idea championing, making people enthusias.c about an idea. The third aspect of innova.on is called implementa.on.
à RECOGNIZE all three aspects of an innovation trajectory.
![Page 24: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/24.jpg)
Innova.on is about ‘the’ solu.on
#10
![Page 25: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/25.jpg)
Innova.on is about ‘the’ solu.on
#10
Free Record Shop is a Dutch retailer of home entertainment selling CD’s, DVD’s and video games. In 2014 the store went bankrupt. Free Record shop only focused on one solu.on to the func.on home entertainment. A solu.on which turned obsolete by the compe..on: iTunes, Neilix, Spo.fy, Steam, Video on demand, etc
à BE AWARE that functions stay & solutions change
![Page 26: 10 misconceptions on innovation](https://reader034.vdocuments.net/reader034/viewer/2022042702/55d4f4a0bb61ebd76b8b4730/html5/thumbnails/26.jpg)
SYSTEMATIC INNOVATION
WWW.CREAX.COM
Inspired? We help companies with their innova.on challenges. problem solving – product innova.on – process innova.on technology transfer – new applica.ons and markets Diederik Syoen -‐ Marke.ng Manager [email protected]
www.creax.com
Visit our website or follow us