10 mistakes brands should avoid on social media #mkbeirut
TRANSCRIPT
10 Mistakes That Companies Should Avoid on
Social Media
#MKBeirut
Hello!Tweet me @Shusmo
1- They don't Listen
Monitor Keywords: Brand Name Sector Competitors
Monitor Hashtags
Monitor Influencers
2- They forget to Engage
Engage to be engaged
72% of People Who Complain on Twitter Expect a Response Within an Hour (HubSpot)
3- Usually forget to be
Social
Go offline
4- No Content Strategy
Organic Reach Post Frequency Content Strategy: Brand content – Sector Content – Social Content
5- Ignore Real-Time Marketing
Have a plan Be Ready Listen
A 15-person social media team (copywriters, a strategist, and artists ready to react)
to any situation in 10 minutes or less.
2013 Super Bowl
Beyonce's 'Formation' helped boost sales 33% at Red Lobster
6- Automation
Just don’t do it
7- Lack of Security
Page roles 2-step verification Never start a profile under a company name
8- No Crisis Management Plan
Time Response time Decision makers Know when to take it offline
9- No clear KPIs
You have to measure you progress For each goal there has to be an indicator
10- Mind your Hashtags and
frequency of posts
2 Hashtags on Twitter and Facebook Up to 11 on Instagram Facebook Post lifespan is around 3 hours Tweet lifespan around 20 minutes
CREDITS
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You can find me at:@ShusmoKhaledElAhmad.com