Listen & Learn from the Best!10 Books I read that transformed the

way I live social!

#SHOWUCARE SOCIAL

LISTEN & LEARN FROM THE BESTTo live & love Social I studied: Leadership, Culture, Social Business, Content Management, Marketing, Communication & Social Media.

• Influence with Enchantment: Likeability, trustworthiness and a great cause.

• Importance of connecting a good idea with the customer experience that they will remember.

• How to empower, enchant, influence & use technology while Enchanting your boss!

ENCHANTMENT: THE ART OF CHANGING HEARTS, MINDS, AND ACTIONSBY @GUYKAWASAKI

Guy is an inspiration & who I model my role as an Evangelist after.. His ability

to connect technology to people is unmatched!

• How to Compete, Win & Expand Through Collaboration

• Productivity, Engagement and communication requires social collaboration.

• Real world examples, best practices & step by step guides for social business success while improving top line revenue, profit and employee/customer loyalty

THE PURSUIT OF SOCIAL BUSINESS EXCELLENCEBY @VALAAFSHAR

Vala’s examples & insights in the book are only matched but his personal touch and

leadership as C-Suite executive who embraces the power of social!

• How to Tell Your Story in a Noisy Social World

• The art of storytelling & giving on social that will transform the value you find in social.

• Mastering the right hook after you mastered the setup with storytelling & converting traffic to sales.

• Create Conversations, tell stories but Context matters!

JAB JAB JAB RIGHT HOOK BY @GARYVEE

Gary has done it & is still doing it… this book changed how I told my story &

transformed how I thought about sharing & giving on social!

• The New Measure of Success

• ROI needs to include RonR & how RonR value grows over time with loyalty as ambassadors

• Power of Listening, making it about them & helping the people as your audience.

• Invest in the people and build relationships with your followers of value!

RETURN ON RELATIONSHIPS #RONR BY @TEDRUBIN

I am lucky to call Ted a friend & that is because he lives & breathes the power of

social relationships.. My idea of social friends changed because of #RonR

• Social media strategy for those that want to live social media not just do it!

• Learn how to manage your brands social footprint with a game plan for better engagement! Educate, Illuminate, and Make ‘Em Smile.

• Understand power of transparency!

• My Review: https://medium.com/@iSocialFanz/scott-levy-proves-why-those-that-understand-social-must-tweet-naked-5b1dfd2979c1

TWEET NAKED BY @FUELONLINE

Scott does a great job of teaching you the basics while giving you Social Media

Strategy tips that I implemented immediately

• How Great Leaders Inspire Everyone to Take Action

• How to be a leader, inspire others and be successful over and over!

• The power of inspiring by focusing on “Why you do what you do”

STARTS WITH WHY BY @SIMONSINEK

Simon inspired, motivated & taught me how to be a better leader! This book changed

how I engaged with my employees as well as how I looked at leadership..

• Why Smart Marketing is about Help not Hype

• How to create content that HELPS and useful for customers!

• Standout from the noise, Help the community to create customers for life!

YOUTILITY BY @JAYBAER

Jay transformed what I thought about content & blogging from something that you did for

marketing to something you do for the community!

• Social Employee isn’t a fad.. Employee Advocacy works & they use IBM, AT&T, Dell and Cisco as examples

• What it means to be a social employee & lead social employees

• How to build a culture that breads engaged & passionate employees

THE SOCIAL EMPLOYEE BY @CKBURGESS & @MBURGESS

Watch Mark Burgess at TedxNavesinkI use the lessons & examples in this book in every social business strategy session I deliver.. I am a

better employee & made companies see the value of social employees because of this book!

• There is no B2B or B2C: It’s Human to Human #H2H

• Humans want to feel, and care and have a relationship with other humans no matter the technology or social network.

• Disrupt the right way

• Transparency, Empathy, Imperfection are what make people want to communicate with you!

HUMAN TO HUMAN BY @BRYANKRAMER

Bryan forces you to rethink what it means to communicate! This book inspired me to be more

transparent & 100% myself on social!

• #ProudFreak

• Be Yourself, Take what makes you a freak & embrace it & make it of value to others!

• Daily Productivity, Be an Employeepreneur, Dealing with Challenges & haters

THE FREAKS SHALL INHERIT THE EARTH BY @CHRISBROGAN

I’ve always been proud of who I was & what made me unique! Chris made me believe and

helped me understand how to make that work in business!

• This was inspired by comments & questions I received after being placed on the TOP 50 Digital Marketers RT in 2014..

• I call my social strategy “#ShowUcare Social” & this list of books is part of step 1.. Which I posted to Linkedin: Social Tips: Listen & Learn from the Best & Be Yourself! #ShowUcare

• The book on each slide is hyperlinked to the authors home page as I recommend reading all 10!

• I created a list that includes these authors and others that I believe you should follow & learn from on twitter:

• If you thought this was valuable please share with others & for more information visit my website: www.iSocialFanz.com & follow me on twitter: @iSocialFanz