10 no nonsense ways social media can be applied to your business

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@ RIGHTSLEEVE Who has time for @#*%* social media?! 10 No Nonsense ways social media can be applied to your business

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10 No Nonsense ways social media can be applied to your business, a RIGHTSLEEVE.COM case study. This was my presentation at the Mesh Conference in May 2010 (Toronto)

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Page 1: 10 No Nonsense ways social media can be applied to your business

@ RIGHTSLEEVE

Who has time for @#*%* social media?!

10 No Nonsense ways social media can be applied to your business

Page 2: 10 No Nonsense ways social media can be applied to your business

@ RIGHTSLEEVEDoes your industry feel like this?

Page 3: 10 No Nonsense ways social media can be applied to your business

@ RIGHTSLEEVE

#1 Damage Control

Page 4: 10 No Nonsense ways social media can be applied to your business

@ RIGHTSLEEVE

Page 5: 10 No Nonsense ways social media can be applied to your business

@ RIGHTSLEEVE

#2 Lead Generation/Recommendations

Page 6: 10 No Nonsense ways social media can be applied to your business

@ RIGHTSLEEVE

#3 Creating an emotional bond

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@ RIGHTSLEEVE

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@ RIGHTSLEEVE

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@ RIGHTSLEEVE

Page 10: 10 No Nonsense ways social media can be applied to your business

@ RIGHTSLEEVE

#4 Getting your way (leveraging your social capital)

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@ RIGHTSLEEVE

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@ RIGHTSLEEVE

#5 Real Time Feedback

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@ RIGHTSLEEVE

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#6 Collaboration/Company Newsfeed

• Critical selling activities displayed in real time

• Eliminate silos between operations & sales

• Complete transparency

• Fosters teamwork vs competition

Page 15: 10 No Nonsense ways social media can be applied to your business

@ RIGHTSLEEVE

#7 Contests

Page 16: 10 No Nonsense ways social media can be applied to your business

@ RIGHTSLEEVE

Page 17: 10 No Nonsense ways social media can be applied to your business

@ RIGHTSLEEVE

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#8 Media Opportunities

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@ RIGHTSLEEVE

Page 20: 10 No Nonsense ways social media can be applied to your business

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#9 Recruiting Tool

Page 21: 10 No Nonsense ways social media can be applied to your business

@ RIGHTSLEEVE

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#10 Market Positioning

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@ RIGHTSLEEVE

That’s a wrap …1. Crisis Management 2. Lead generation3. Turning Customers into Fans4. How to get your way5. Real time feedback6. Collaboration inside the office7. Contests8. Media opportunities9. Recruiting10.Market positioning

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@ RIGHTSLEEVE

@RIGHTSLEEVE