10 orlando-kit kathow kitkat "won the internet" - the hard yards, highlights and...
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How KITKAT “won the internet”How KITKAT “won the internet”The hard yards, highlights and adventures of digital transformation
September 22nd, 2015
Orlando Hooper-GreenhillCreative StrategistJ Walter Thompson Company
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
Do you remember the Panda advert?
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
We have to do another Panda!
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THE MARKETING NATIONTM
“Don’t worry, I’ve got this one cracked…”
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
H O W D O P E O P L E T A K E B R E A K S T H E S E D A Y S ?
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THE MARKETING NATIONTM
K I T K A T
B R E A K S
K I T K A T
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B R E A K S
O N L I N E
O N L I N E
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
0
5
10
15
20
25
Jun '10
Sept '10
Dec '10
Mar '11
Jun '11
Sept '11
Dec '11
Mar '12
Jun '12
Sept '12
Dec '12
Mar '13
Jun '13
Sept '13
Dec '13
Mar '14
Millions
Local Global Total
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
P O S T – D I G I T A L
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM