10 questions to askbefore hiring a

marketing agency

Do you need helpwith your strategy?

Do you need helpwith your strategy?

Marketers who have a documented strategy are71% more effective.Whether you can do this in-

house or need agency support, ensure you have aplan for tackling your strategy before meeting

with an agency.

Are you producingregular content?

Are you producingregular content?

Even if you are considering an agency forstrategy or graphics, you will need high-quality

content to support these areas. Should you use anagency to help you or do it in-house?

Are you measuringsuccess?

Are you measuringsuccess?

Do you know what content is working effectivelyfor your business? Are you constantly adjusting

your strategy? If you aren't measuring yourresults you can't know what is working.

Are you optimisingyour content?

Are you optimisingyour content?

Not optimising your content is a missedopportunity. An agency can ensure the brilliant

content you are producing has the best chance ofreaching the right people.

Are you sharing yourcontent regularly?

Are you sharing yourcontent regularly?

Your content shouldn't just be shared on socialmedia once - you should have a strategy in place

for sharing new content. Could you use agencysupport?

Do you know whereyou need support?

Do you know whereyou need support?

Is it strategy, content writing, analysis oramplification? Do you want video or graphics? Do

you need a new content management system?

What do you expectfrom your agency?

What do you expectfrom your agency?

Do you need help from start to finish, or are therejust a few areas where you need support? Do you

need expertise or resource, or both?

Have you found anagency you trust?

Have you found anagency you trust?

Finding the right agency is like finding the perfectpartner - you have the trust them and be sure

you're both on the same page.

Have you got thetime?

Have you got thetime?

To make sure an agency really "gets" you, youneed to be sure you spend time with them and

answer every question, especially if you are in aniche or technical industry.

Could you hire in-house?

Could you hire in-house?

Have you exhausted the option of hiring expertiseor resource in-house before considering an

agency?

Want to learn moreabout working with

an agency?

Download our ebook"Who needs an

agency anyway?"