10 QUICK GOOGLE ADWORDS TIPS

By Linda Galaziou

TIP #1

v Create multiple Adgroups so that each adgroup has a common

theme. Keywords in each adgroup should be relevant and close to

each other.

TIP #2

v Use broad match modifier instead of broad match keywords. This

help you have more control and relevant searches.

TIP #3

v Use the top spender keyword inside the adtext of the adgroup.

This will help you increase the CTR of ad text as it will be bold when

a user searches for this term.

TIP #4

v Use the top spender keyword inside the display URL of the adtext.

This will also increase CTR and ad relevance to the search query.

TIP #5

v Make sure that you lead users to the proper destination URL. The

landing page should be relevant to the search query.

TIP #6

v Check often the quality score of your keywords and if it is low, try

to increase it.

TIP #7

v Check often the search terms report. This will help you discover

new keywords that should be added to your account as well as

negative ones that should be excluded.

TIP #8

v Add exact match keywords instead of having only broad match

keywords. Sometimes, this well help us decrease your CPC.

TIP #9

v Try a Google AdWords experiment 50-50 if you can’t decide

which is the proper destination URL from the beginning. After a

while, you will be able to decide which one converts the most.

TIP #10

v Use a shared budget for your campaigns if you don’t know how

much each campaign is capable of spending at the beginning. Check

after a while and allocate the budget appropriately.