10 quick wins in email marketing - maciej ossowski - getresponse
TRANSCRIPT
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Maciej Ossowski, Director of CEE Business Development
GetResponse
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The beginning of GetResponse.com (one of world’s first email
marketing platforms)
Anti-spam rules
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Today: 300.000 Clients, 185 countries, 210 employees
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*DMA study, 2013
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Emails in the US are opened on a mobile device
*GetResponse study, August 2013
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Emails without mobile optimization are deleted
*GetResponse study, August 2013
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Internet users made an online purchase after they opened an email on mobile
*GetResponse study, August 2013
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55% of 300 senior marketing executives
surveyed by Return Path and The Relevancy Group in 2012
DO NOT SEGMENT LISTS
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Segmentation: why bother?
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Reactivation emails
• “you haven’t logged in since …”
• “you didn’t order for …”
• “we haven’t heard from you …”
• “is this email address correct?”
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74% of consumers expect to receive
a Welcome Message when they sign up to an email program
*2013 Consumer Views of Email Marketing
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Welcome emails
• 4 times more OPENS than newsletters
• 5 times more CLICKS than newsletters
• Building relationships with leads
• Managing subscribers’ expectations
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Birthday emails
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Email remarketing (abandoned cart)
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GetResponse Autoresponders
! free trial cycle: 30 days!! Autoresponder cycle: 15 emails, days 0 - 32!! unique open rate: 30.82%!! unique click-thru rate: 7.20%!! conversions: enough☺ !
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