10 Reasons To Build An Email List For Your BusinessEmail Marketing 101

1. Emails Outperform Other Advertising Channels Emails have been proven to have a higher

conversion rate compared to social media and other advertising channels

Subscribers are highly targeted and the can also be converted easily to repeat customers.

2. Emails Offer Marketers a Creative Outlet Through constant interaction with subscribers, a

marketer can easily diagnose their problems/needs and therefore offer tailor-made solutions to them.

Customer satisfaction will increase because you are able to connect with them and their needs.

Surveys are a good tool to gather more info from your subscribers. You can them segment them for further targeting.

3. Your Email List is Your Asset Unlike social media followings, you have full

control of your list and what you can do with it. In case you loose everything in your business, with

just your email list, you can rebuild your business back to the top in a very short time.

4. You Can Scale Your Business Easily and Fast As your subscribers continue to trust you, your

conversion rates improve. With time also, your list will grow improving your

Return on Investment. As you grow, you should concentrate on your

metrics to enable you improve your marketing efforts. This diligent ‘working on your business’ will improve your bottom-line immensely.

5. Great Tool to Collect Testimonials This is especially true if you build a good

relationship with your subscribers. Satisfied customers will gladly give you positive

feedback. You can also use surveys on your list to fish for

testimonials.

6. An Email List Offers a Wide Reach 78% of emails get delivered into subscribers’

inboxes compared to a Facebook post which will reach1-2% of your fans or your tweets which will reach 1 in 1000 followers.

People are also not always connected to social media and therefore miss a lot of posts or tweets. But they can check their email at any time and not miss a thing.

7. Building An Email List is Relatively Easy With a good capture page, your can easily achieve

a 50% conversion, meaning 1000 clicks sent to this page, 500 people join your list.

Compare this same amount of traffic on social media for example and you are less likely to get the same amount of likes or follows.

8. Email is Personal Emails go directly into subscribers’ inboxes. There

are no rules or limitations to your reach. When subscribers opt into your list, they give you

permission to share whatever you have with them. You are an expert to them and you have their attention. This is the goal of email marketing.

9. It Is a Good Way To Build Your Brand Your subscribers will be familiar with your brand

from the word go. If your satisfy your subscribers/customers, they will

help you achieve a following fast and they can also help your content go viral.

10. Emails Are a Cost-effective Tool All you need is a good email service provider and

some good copies. The targeting that emails offer is exceptional. As you improve on your email marketing efforts

like copy writing, deliverability etc., your bottom-line also improves.