10 reasons to take a fresh look at lists (monty python style)

17
lists RoMaNs ReAsOnS 10 to take a fresh look at inspired by Life of ian’s famous “ at have the Romans ever done for us”ketch

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We often read , create and share list content. My question and the purpose of this deck is to stop and ask the question - Why lists? Lists work for a whole bunch of reasons and impact us in so many ways. Lists are on first pass so much more about Psychology than Technology. This deck asks the question - What have lists ever done for us. The idea for this was originally inspired by the Life of Brian "What have the romans ever done for us sketch.

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Page 1: 10 Reasons to Take a Fresh Look at Lists (Monty Python style)

lists

RoMaNsReAsOnS

10 to take a fresh look at

inspired by Life of Brian’s famous “What have the Romans ever done for us” sketch

Page 2: 10 Reasons to Take a Fresh Look at Lists (Monty Python style)

What have Romans ever done for us? ListsRomans

Listly

Page 3: 10 Reasons to Take a Fresh Look at Lists (Monty Python style)

10 reasons to be thankful for Lists

Romans

Listly

Page 4: 10 Reasons to Take a Fresh Look at Lists (Monty Python style)

Each page links to bonus content on

Bonus content

Listly

Page 5: 10 Reasons to Take a Fresh Look at Lists (Monty Python style)

17 Quick Reasons Listicles drive traffic to blogs

Lists are quick to consume & quick to create Lists Are A safe, portioned content type that entices the reader to skim, click, read & share

Mind Candy

What’s next for lists? via Listly

Page 6: 10 Reasons to Take a Fresh Look at Lists (Monty Python style)

29 Smart Ways we use lists to Share insightful,useful or funny GeMS What’s next for lists? : via

Lists act like checklists, helping us learn as we skim Lists fill knowledge gaps & satiate our need for new cool stuff to share like Vegas, lists are addictive because the deliver a random reward (something share-worthy)

Wisdom

Listly

Page 7: 10 Reasons to Take a Fresh Look at Lists (Monty Python style)

10 KEY Ways Listicles KEEP US Focussed What’s next for lists? : via

The best lists are highly targeted. They appeal to exactly their audience by a process of self selection We ignore lists that don’t speak to our passions. Our subconscious blocks them from view Lists send welcoming triggers to our brains Lists offer “Brain-off” relaxation - A function of trust & targeted content

Niched

Listly

Page 8: 10 Reasons to Take a Fresh Look at Lists (Monty Python style)

17 TOP reasons Numbered-Lists

Hook Our Attention What’s next for lists? : via

Lists capture our attention with numbered headlines the best headline formulas utilize numbered lists Buzzfeed is proof of the value of numbered lists headlines Listicles have become iconic

Attention

Listly

Page 9: 10 Reasons to Take a Fresh Look at Lists (Monty Python style)

33 REASONS To EMBRACE

Imperfection What’s next for lists? : via

Humans love order we complete series & sentences & fill in blanks If you want to engage people, leave gaps & flaunt your imperfections Don’t forget Lurkers & the 1% rule

Imperfect

Listly

Page 10: 10 Reasons to Take a Fresh Look at Lists (Monty Python style)

15 hacks to make sure your lists never go out of style What’s next for lists? : via

People find lists when they need them via search Lists play a big role inorganic traffic to blogs Lists posts offer tips, tricks & solutions on most topics Yet, There’s an infinite supply of potential list content

Eternal

Listly

Page 11: 10 Reasons to Take a Fresh Look at Lists (Monty Python style)

99 tips to create social compelling

List Content What’s next for lists? : via

Numbered lists are Human hooks We connect emotionally with the content but also readers who like the same things we do The title tells readers what to expect, with an estimate of implied read time Lists are a proven playbook to deliver more views & shares than other content types

Connection

Listly

Page 12: 10 Reasons to Take a Fresh Look at Lists (Monty Python style)

18 reasons Editors can’t resist lisTS What’s next for lists? : via

Bloggers, brands & publishers seek attention They know lists = compelling content Lists also work as playlists for all media forms - e.g. lists of videos, slides, podcasts etc

Trusted

Listly

Page 13: 10 Reasons to Take a Fresh Look at Lists (Monty Python style)

9 WAYS LISTS ARE TEXT/

KEyWORD RICH What’s next for lists? : via

a well written focussed list, with a great title is highly findable people self-select lists that pique their interest, which is why great lists are the best hook

Findable

Listly

Page 14: 10 Reasons to Take a Fresh Look at Lists (Monty Python style)

37 Reasons WE crave ORDER What’s next for lists? : via

Giving order implies priority A list also implies pre-work & pre-filtering (curation by others) new/ old, Top/Bottom, fast/slow , cheap /expensive - There’s many ways to rank lists Lists are the quickest way to distill a topic & tap into public opinion

Prioritized

Listly

Page 15: 10 Reasons to Take a Fresh Look at Lists (Monty Python style)

7 ways html lists are dating your blog

Time to rethink lists?

Sir Tim berners-lee 25 years on from inventing HTML

Follow-on deck now

live. Click to

view

Page 16: 10 Reasons to Take a Fresh Look at Lists (Monty Python style)

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